diff --git a/packages/flagship/src/commands/init.ts b/packages/flagship/src/commands/init.ts
index ea0c9f7930..9748d78262 100644
--- a/packages/flagship/src/commands/init.ts
+++ b/packages/flagship/src/commands/init.ts
@@ -190,6 +190,7 @@ function initIOS(
   // iOS Specific configuration
   ios.exceptionDomains(configuration); // Add ATS exception domains for iOS
   ios.capabilities(configuration); // Add app capabilities
+  ios.targetedDevice(configuration); // Set targeted device
   ios.entitlements(configuration); // Add app entitlements
   ios.usageDescription(configuration); // Add usage descriptions
   ios.sentryProperties(configuration);
diff --git a/packages/flagship/src/lib/ios.ts b/packages/flagship/src/lib/ios.ts
index 8f17ffefce..de34d4b6ac 100644
--- a/packages/flagship/src/lib/ios.ts
+++ b/packages/flagship/src/lib/ios.ts
@@ -50,6 +50,31 @@ export function capabilities(configuration: Config): void {
   }
 }
 
+/**
+ * Sets the app's targeted build devices
+ *
+ * @param {object} configuration The project configuration.
+ */
+
+export function targetedDevice(configuration: Config): void {
+  if (configuration.targetedDevices) {
+    helpers.logInfo(`selecting targeted devices: ${configuration.targetedDevices}`);
+
+    const devices: {[key: string]: any} = {
+      iPhone: 1,
+      iPad: 2,
+      Universal: `"1,2"`
+    };
+
+    fs.update(
+      path.ios.pbxprojFilePath(configuration),
+      `PRODUCT_NAME = ${configuration.name}`,
+      `PRODUCT_NAME = ${configuration.name};
+        TARGETED_DEVICE_FAMILY = ${devices[configuration.targetedDevices]}`
+    );
+  }
+}
+
 /**
  * Enables entitlements for the project.
  *
diff --git a/packages/flagship/src/types.ts b/packages/flagship/src/types.ts
index 140cd61911..80adf80e9b 100644
--- a/packages/flagship/src/types.ts
+++ b/packages/flagship/src/types.ts
@@ -3,6 +3,12 @@ export interface CodepushConfig {
   appKey: string;
 }
 
+export enum TargetedDevices {
+  iPhone = 'iPhone',
+  iPad = 'iPad',
+  Universal = 'Universal'
+}
+
 export interface Config {
   name: string;
   displayName: string;
@@ -76,6 +82,8 @@ export interface Config {
     propertiesPath: string;
   };
 
+  targetedDevices?: TargetedDevices;
+
   webPath?: string;
   webTitle?: string;
   webScriptInjectHeader?: string;
diff --git a/packages/pirateship/env/common.js b/packages/pirateship/env/common.js
index 47672cedfd..7292808d4b 100644
--- a/packages/pirateship/env/common.js
+++ b/packages/pirateship/env/common.js
@@ -78,5 +78,6 @@ module.exports = {
       string: ''
     }
   ],
-  associatedDomains: []
+  associatedDomains: [],
+  targetedDevices: 'Universal'
 };