Get more activity on Reddit

[ManfredKarrer]

Learning Goal/Objective

See if more activity on Reddit will bring us new users and increase liquidity.
Find community members taking a more active role there.
The activity should not be only focussed on our subreddit (r/bisq) but also r/Bitcoin and other relevant subreddits like trading or altcoin channels.

• Bring Bisq into discussions where it benefits the thread
• Engaging in education and support
• Point out the political aspects (censorship resitence)
• Find out what users expect and want from Bisq
• Engage them to join other Bisq channels like Slack or Forum

In the past there has been quite a bit of activity from some community members there and we got relevant traffic from Reddit (was often nr. 1 referrer as far I remember). Over the last year Reddit lost maybe generally importance (seems that Twitter got more relevant for BTC) and our community members have lowered their activity there.

Hypothesis

By being strongly present on Reddit we get in touch with a user segment we miss atm.
I expect if we have a strong appearance there we could get 10% more users (can be measured by traffic to web page).

Experiment Design

Hardest part is to find talented and motivated community members taking that role and spend enough time on it. It can be subject for compensation requests if activity meet our quality standards and if our goals are met.
They should be already Reddit users with good reputation and understand Bisq very well to be able to answer support questions.

Resource Estimation and Probability

I think 2-3 community members would be good to take on that task.
Probability that this experiment succeed is high IMO if we find the right persons for it.

Results

- What happened?
- Did we succeed or fail?
- What data did we collect?
- Anything unexpected?
- How close have we been to our prediction?
- Why did we see the result that we did?

Learnings

-What did we learn by running this experiment?

Action Items

- Another experiment for this goal?
- How do we progress from here on?