diff --git a/README.md b/README.md
index f4f801b..4854128 100644
--- a/README.md
+++ b/README.md
@@ -130,6 +130,7 @@ The reporter provides a fine-grained configuration options through its builder t
                     .withJvmMetrics()
                     .withGlobalDimensions("Region=us-west-2", "Instance=stage")
                     .withZeroValuesSubmission()
+                    .withReportRawCountValue()
                     .withDryRun()
                     .build();
 
diff --git a/src/main/java/io/github/azagniotov/metrics/reporter/cloudwatch/CloudWatchReporter.java b/src/main/java/io/github/azagniotov/metrics/reporter/cloudwatch/CloudWatchReporter.java
index 165ad84..b54f61c 100644
--- a/src/main/java/io/github/azagniotov/metrics/reporter/cloudwatch/CloudWatchReporter.java
+++ b/src/main/java/io/github/azagniotov/metrics/reporter/cloudwatch/CloudWatchReporter.java
@@ -220,9 +220,15 @@ private void processCounter(final String metricName, final Counting counter, fin
             lastCount = 0L;
         }
 
-        // Only submit metrics that have changed - let's save some money!
-        final long delta = currentCount - lastCount;
-        stageMetricDatum(true, metricName, delta, StandardUnit.Count, DIMENSION_COUNT, metricData);
+        final long reportValue;
+        if (builder.withReportRawCountValue) {
+            reportValue = currentCount;
+        } else {
+            // Only submit metrics that have changed - let's save some money!
+            reportValue = currentCount - lastCount;
+        }
+
+        stageMetricDatum(true, metricName, reportValue, StandardUnit.Count, DIMENSION_COUNT, metricData);
     }
 
     /**
@@ -464,6 +470,7 @@ public static class Builder {
         private boolean withZeroValuesSubmission;
         private boolean withStatisticSet;
         private boolean withJvmMetrics;
+        private boolean withReportRawCountValue;
         private MetricFilter metricFilter;
         private TimeUnit rateUnit;
         private TimeUnit durationUnit;
@@ -669,6 +676,18 @@ public Builder withZeroValuesSubmission() {
             return this;
         }
 
+        /**
+         * Will report the raw value of count metrics instead of reporting only the count difference since the last
+         * report
+         * {@code false} by default.
+         *
+         * @return {@code this}
+         */
+        public Builder withReportRawCountValue() {
+            withReportRawCountValue = true;
+            return this;
+        }
+
         /**
          * The {@link Histogram} and {@link Timer} percentiles to send. If <code>0.5</code> is included, it'll be
          * reported as <code>median</code>.This defaults to <code>0.75, 0.95 and 0.999</code>.
diff --git a/src/test/java/io/github/azagniotov/metrics/reporter/cloudwatch/CloudWatchReporterTest.java b/src/test/java/io/github/azagniotov/metrics/reporter/cloudwatch/CloudWatchReporterTest.java
index 34cd74d..979526e 100644
--- a/src/test/java/io/github/azagniotov/metrics/reporter/cloudwatch/CloudWatchReporterTest.java
+++ b/src/test/java/io/github/azagniotov/metrics/reporter/cloudwatch/CloudWatchReporterTest.java
@@ -447,7 +447,31 @@ public void shouldReportHistogramSubsequentSnapshotValues_SumMaxMinValues() thro
         assertThat(secondMetricData.getStatisticValues().getSampleCount().intValue()).isEqualTo(4);
         assertThat(secondMetricData.getStatisticValues().getSum().intValue()).isEqualTo(115);
         assertThat(secondMetricData.getUnit()).isEqualTo(None.toString());
+    }
+
+    @Test
+    public void shouldNotReportCounterValueDeltaWhenReportingRawCountValue() throws Exception {
+        metricRegistry.counter(ARBITRARY_COUNTER_NAME).inc();
+        metricRegistry.counter(ARBITRARY_COUNTER_NAME).inc();
+        final CloudWatchReporter cloudWatchReporter = reporterBuilder.withReportRawCountValue().build();
 
+        cloudWatchReporter.report();
+        MetricDatum metricDatum = firstMetricDatumFromCapturedRequest();
+        assertThat(metricDatum.getValue().intValue()).isEqualTo(2);
+        metricDataRequestCaptor.getAllValues().clear();
+
+        metricRegistry.counter(ARBITRARY_COUNTER_NAME).inc();
+        metricRegistry.counter(ARBITRARY_COUNTER_NAME).inc();
+        metricRegistry.counter(ARBITRARY_COUNTER_NAME).inc();
+        metricRegistry.counter(ARBITRARY_COUNTER_NAME).inc();
+        metricRegistry.counter(ARBITRARY_COUNTER_NAME).inc();
+        metricRegistry.counter(ARBITRARY_COUNTER_NAME).inc();
+
+        cloudWatchReporter.report();
+        metricDatum = firstMetricDatumFromCapturedRequest();
+        assertThat(metricDatum.getValue().intValue()).isEqualTo(8);
+
+        verify(mockAmazonCloudWatchAsyncClient, times(2)).putMetricDataAsync(any(PutMetricDataRequest.class));
     }
 
     private MetricDatum metricDatumByDimensionFromCapturedRequest(final String dimensionValue) {