diff --git a/.gitignore b/.gitignore
index b4f96af73b4e..0e7430154522 100644
--- a/.gitignore
+++ b/.gitignore
@@ -3,6 +3,3 @@ coverage.out
 coverage.html
 *.test
 *.csv
-website/node_modules
-website/resources
-website/public
diff --git a/hack/toolchain.sh b/hack/toolchain.sh
index 0892729eca86..57487fc5b60f 100755
--- a/hack/toolchain.sh
+++ b/hack/toolchain.sh
@@ -21,6 +21,7 @@ tools() {
     go install sigs.k8s.io/controller-runtime/tools/setup-envtest@v0.0.0-20220113220429-45b13b951f77
     go install sigs.k8s.io/controller-tools/cmd/controller-gen@v0.7.0
     go install github.com/sigstore/cosign/cmd/cosign@v1.5.1
+    go install github.com/gohugoio/hugo@v0.92.1+extended
 
     if ! echo "$PATH" | grep -q "${GOPATH:-undefined}/bin\|$HOME/go/bin"; then
         echo "Go workspace's \"bin\" directory is not in PATH. Run 'export PATH=\"\$PATH:\${GOPATH:-\$HOME/go}/bin\"'."
diff --git a/website/.gitignore b/website/.gitignore
new file mode 100644
index 000000000000..8969244223e3
--- /dev/null
+++ b/website/.gitignore
@@ -0,0 +1,4 @@
+.hugo_build.lock
+node_modules
+resources
+public