diff --git a/internal/cli/universal_login_customize.go b/internal/cli/universal_login_customize.go
index 29599d74e..d631d1b52 100644
--- a/internal/cli/universal_login_customize.go
+++ b/internal/cli/universal_login_customize.go
@@ -30,17 +30,19 @@ const (
 
 type (
 	universalLoginBrandingData struct {
-		Settings *management.Branding               `json:"settings"`
-		Template *management.BrandingUniversalLogin `json:"template"`
-		Theme    *management.BrandingTheme          `json:"theme"`
-		Tenant   *tenantData                        `json:"tenant"`
-		Prompts  []*promptData                      `json:"prompts"`
+		Applications []*applicationData                 `json:"applications"`
+		Prompts      []*promptData                      `json:"prompts"`
+		Settings     *management.Branding               `json:"settings"`
+		Template     *management.BrandingUniversalLogin `json:"template"`
+		Theme        *management.BrandingTheme          `json:"theme"`
+		Tenant       *tenantData                        `json:"tenant"`
 	}
 
-	tenantData struct {
-		FriendlyName   string   `json:"friendly_name"`
-		EnabledLocales []string `json:"enabled_locales"`
-		Domain         string   `json:"domain"`
+	applicationData struct {
+		ID       string                 `json:"id"`
+		Name     string                 `json:"name"`
+		LogoURL  string                 `json:"logo_url"`
+		Metadata map[string]interface{} `json:"metadata"`
 	}
 
 	promptData struct {
@@ -49,6 +51,12 @@ type (
 		CustomText map[string]interface{} `json:"custom_text,omitempty"`
 	}
 
+	tenantData struct {
+		FriendlyName   string   `json:"friendly_name"`
+		EnabledLocales []string `json:"enabled_locales"`
+		Domain         string   `json:"domain"`
+	}
+
 	errorData struct {
 		Error string `json:"error"`
 	}
@@ -213,14 +221,21 @@ func fetchUniversalLoginBrandingData(
 		return err
 	})
 
+	var applications []*applicationData
+	group.Go(func() (err error) {
+		applications, err = fetchAllApplications(ctx, api)
+		return err
+	})
+
 	if err := group.Wait(); err != nil {
 		return nil, err
 	}
 
 	return &universalLoginBrandingData{
-		Settings: brandingSettings,
-		Template: currentTemplate,
-		Theme:    currentTheme,
+		Applications: applications,
+		Settings:     brandingSettings,
+		Template:     currentTemplate,
+		Theme:        currentTheme,
 		Tenant: &tenantData{
 			FriendlyName:   tenant.GetFriendlyName(),
 			EnabledLocales: tenant.GetEnabledLocales(),
@@ -340,6 +355,39 @@ func fetchPromptCustomTextWithDefaults(
 	}, nil
 }
 
+func fetchAllApplications(ctx context.Context, api *auth0.API) ([]*applicationData, error) {
+	var applications []*applicationData
+	var page int
+	for {
+		clientList, err := api.Client.List(
+			ctx,
+			management.Page(page),
+			management.PerPage(100),
+			management.IncludeFields("client_id", "name", "logo_uri", "client_metadata"),
+		)
+		if err != nil {
+			return nil, err
+		}
+
+		for _, client := range clientList.Clients {
+			applications = append(applications, &applicationData{
+				ID:       client.GetClientID(),
+				Name:     client.GetName(),
+				LogoURL:  client.GetLogoURI(),
+				Metadata: client.GetClientMetadata(),
+			})
+		}
+
+		if !clientList.HasNext() {
+			break
+		}
+
+		page++
+	}
+
+	return applications, nil
+}
+
 func startWebSocketServer(
 	ctx context.Context,
 	api *auth0.API,
diff --git a/internal/cli/universal_login_customize_test.go b/internal/cli/universal_login_customize_test.go
index a10224dc7..e21c5dd6a 100644
--- a/internal/cli/universal_login_customize_test.go
+++ b/internal/cli/universal_login_customize_test.go
@@ -168,7 +168,23 @@ func TestFetchUniversalLoginBrandingData(t *testing.T) {
 						nil,
 					)
 
+				mockClientAPI := mock.NewMockClientAPI(ctrl)
+				mockClientAPI.
+					EXPECT().
+					List(gomock.Any(), gomock.Any(), gomock.Any(), gomock.Any()).
+					Return(&management.ClientList{
+						Clients: []*management.Client{
+							{
+								ClientID:       auth0.String("1"),
+								Name:           auth0.String("My App"),
+								LogoURI:        auth0.String("https://my-app.example.com/image.png"),
+								ClientMetadata: &map[string]interface{}{"meta": "meta"},
+							},
+						},
+					}, nil)
+
 				mockAPI := &auth0.API{
+					Client:        mockClientAPI,
 					Branding:      mockBrandingAPI,
 					BrandingTheme: mockBrandingThemeAPI,
 					Prompt:        mockPromptAPI,
@@ -178,6 +194,14 @@ func TestFetchUniversalLoginBrandingData(t *testing.T) {
 				return mockAPI
 			},
 			expectedData: &universalLoginBrandingData{
+				Applications: []*applicationData{
+					{
+						ID:       "1",
+						Name:     "My App",
+						LogoURL:  "https://my-app.example.com/image.png",
+						Metadata: map[string]interface{}{"meta": "meta"},
+					},
+				},
 				Settings: &management.Branding{
 					Colors: &management.BrandingColors{
 						Primary:        auth0.String("#334455"),
@@ -292,7 +316,23 @@ func TestFetchUniversalLoginBrandingData(t *testing.T) {
 						nil,
 					)
 
+				mockClientAPI := mock.NewMockClientAPI(ctrl)
+				mockClientAPI.
+					EXPECT().
+					List(gomock.Any(), gomock.Any(), gomock.Any(), gomock.Any()).
+					Return(&management.ClientList{
+						Clients: []*management.Client{
+							{
+								ClientID:       auth0.String("1"),
+								Name:           auth0.String("My App"),
+								LogoURI:        auth0.String("https://my-app.example.com/image.png"),
+								ClientMetadata: &map[string]interface{}{"meta": "meta"},
+							},
+						},
+					}, nil)
+
 				mockAPI := &auth0.API{
+					Client:        mockClientAPI,
 					Branding:      mockBrandingAPI,
 					BrandingTheme: mockBrandingThemeAPI,
 					Prompt:        mockPromptAPI,
@@ -302,6 +342,14 @@ func TestFetchUniversalLoginBrandingData(t *testing.T) {
 				return mockAPI
 			},
 			expectedData: &universalLoginBrandingData{
+				Applications: []*applicationData{
+					{
+						ID:       "1",
+						Name:     "My App",
+						LogoURL:  "https://my-app.example.com/image.png",
+						Metadata: map[string]interface{}{"meta": "meta"},
+					},
+				},
 				Settings: &management.Branding{
 					Colors: &management.BrandingColors{
 						Primary:        auth0.String(defaultPrimaryColor),
@@ -420,7 +468,23 @@ func TestFetchUniversalLoginBrandingData(t *testing.T) {
 						nil,
 					)
 
+				mockClientAPI := mock.NewMockClientAPI(ctrl)
+				mockClientAPI.
+					EXPECT().
+					List(gomock.Any(), gomock.Any(), gomock.Any(), gomock.Any()).
+					Return(&management.ClientList{
+						Clients: []*management.Client{
+							{
+								ClientID:       auth0.String("1"),
+								Name:           auth0.String("My App"),
+								LogoURI:        auth0.String("https://my-app.example.com/image.png"),
+								ClientMetadata: &map[string]interface{}{"meta": "meta"},
+							},
+						},
+					}, nil)
+
 				mockAPI := &auth0.API{
+					Client:        mockClientAPI,
 					Branding:      mockBrandingAPI,
 					BrandingTheme: mockBrandingThemeAPI,
 					Prompt:        mockPromptAPI,
@@ -430,6 +494,14 @@ func TestFetchUniversalLoginBrandingData(t *testing.T) {
 				return mockAPI
 			},
 			expectedData: &universalLoginBrandingData{
+				Applications: []*applicationData{
+					{
+						ID:       "1",
+						Name:     "My App",
+						LogoURL:  "https://my-app.example.com/image.png",
+						Metadata: map[string]interface{}{"meta": "meta"},
+					},
+				},
 				Settings: &management.Branding{
 					Colors: &management.BrandingColors{
 						Primary:        auth0.String("#334455"),
@@ -551,7 +623,23 @@ func TestFetchUniversalLoginBrandingData(t *testing.T) {
 						nil,
 					)
 
+				mockClientAPI := mock.NewMockClientAPI(ctrl)
+				mockClientAPI.
+					EXPECT().
+					List(gomock.Any(), gomock.Any(), gomock.Any(), gomock.Any()).
+					Return(&management.ClientList{
+						Clients: []*management.Client{
+							{
+								ClientID:       auth0.String("1"),
+								Name:           auth0.String("My App"),
+								LogoURI:        auth0.String("https://my-app.example.com/image.png"),
+								ClientMetadata: &map[string]interface{}{"meta": "meta"},
+							},
+						},
+					}, nil)
+
 				mockAPI := &auth0.API{
+					Client:        mockClientAPI,
 					Branding:      mockBrandingAPI,
 					BrandingTheme: mockBrandingThemeAPI,
 					Prompt:        mockPromptAPI,
@@ -561,6 +649,14 @@ func TestFetchUniversalLoginBrandingData(t *testing.T) {
 				return mockAPI
 			},
 			expectedData: &universalLoginBrandingData{
+				Applications: []*applicationData{
+					{
+						ID:       "1",
+						Name:     "My App",
+						LogoURL:  "https://my-app.example.com/image.png",
+						Metadata: map[string]interface{}{"meta": "meta"},
+					},
+				},
 				Settings: &management.Branding{
 					Colors: &management.BrandingColors{
 						Primary:        auth0.String("#334455"),
@@ -740,7 +836,23 @@ func TestFetchUniversalLoginBrandingData(t *testing.T) {
 					Read(gomock.Any()).
 					Return(nil, fmt.Errorf("failed to fetch tenant data"))
 
+				mockClientAPI := mock.NewMockClientAPI(ctrl)
+				mockClientAPI.
+					EXPECT().
+					List(gomock.Any(), gomock.Any(), gomock.Any(), gomock.Any()).
+					Return(&management.ClientList{
+						Clients: []*management.Client{
+							{
+								ClientID:       auth0.String("1"),
+								Name:           auth0.String("My App"),
+								LogoURI:        auth0.String("https://my-app.example.com/image.png"),
+								ClientMetadata: &map[string]interface{}{"meta": "meta"},
+							},
+						},
+					}, nil)
+
 				mockAPI := &auth0.API{
+					Client:        mockClientAPI,
 					Branding:      mockBrandingAPI,
 					BrandingTheme: mockBrandingThemeAPI,
 					Prompt:        mockPromptAPI,
@@ -803,7 +915,23 @@ func TestFetchUniversalLoginBrandingData(t *testing.T) {
 					CustomText(gomock.Any(), "login", "en").
 					Return(nil, fmt.Errorf("failed to fetch custom text"))
 
+				mockClientAPI := mock.NewMockClientAPI(ctrl)
+				mockClientAPI.
+					EXPECT().
+					List(gomock.Any(), gomock.Any(), gomock.Any(), gomock.Any()).
+					Return(&management.ClientList{
+						Clients: []*management.Client{
+							{
+								ClientID:       auth0.String("1"),
+								Name:           auth0.String("My App"),
+								LogoURI:        auth0.String("https://my-app.example.com/image.png"),
+								ClientMetadata: &map[string]interface{}{"meta": "meta"},
+							},
+						},
+					}, nil)
+
 				mockAPI := &auth0.API{
+					Client:        mockClientAPI,
 					Branding:      mockBrandingAPI,
 					BrandingTheme: mockBrandingThemeAPI,
 					Prompt:        mockPromptAPI,