diff --git a/CONTRIBUTING.md b/CONTRIBUTING.md
new file mode 100644
index 000000000..5a0e6a4ef
--- /dev/null
+++ b/CONTRIBUTING.md
@@ -0,0 +1,39 @@
+## Dev Setup instructions
+
+1. [Setup go](https://golang.org/doc/install)
+2. Clone this repo: `git clone git@github.com:auth0/auth0-cli`
+3. `make test` - ensure everything works correctly. Should see things pass.
+
+## Build and run on native platform
+
+From the top-level directory:
+```
+$ make build
+$ ./auth0 --help
+```
+
+## Adding a new command
+
+This part is not fully fleshed out yet, but here are the steps:
+
+1. Create a command (example: https://github.com/auth0/auth0-cli/blob/main/internal/cli/login.go)
+2. Add the command constructor to the root command: (e.g. somewhere here: https://github.com/auth0/auth0-cli/blob/main/internal/cli/root.go)
+
+Test it out by doing:
+
+```
+go run ./cmd/auth0 <your command>
+```
+
+## Adding a new go dependency
+
+If you have to add another go dependency, you can follow the steps:
+
+1. `go get -u github.com/some/path/to/lib`
+2. Import the library you need in the relevant file. (This step is necessary, so
+   the next steps informs `go mod` that this dependency is actually used).
+3. go mod tidy
+4. go mod vendor
+
+We use vendoring, so the last step is required.
+
diff --git a/README.md b/README.md
index 3bf921e08..9ac689498 100644
--- a/README.md
+++ b/README.md
@@ -1,17 +1,14 @@
-# auth0-cli
+# Auth0 CLI
 
-## What?
+`auth0` is the command line to supercharge your development workflow. 
 
-The goal is to build a fully fleshed out product, similar to the Heroku CLI,
-Stripe CLI, etc.
+Build, test, and manage your integration with **[Auth0](http://auth0.com/)** directly from your **terminal**.
 
-## Why now?
+![demo](./demo.gif)
 
-- It would also allow MVP products to be shipped faster.
-- For actions, delivering a CLI experience would be far ideal than having
-  developers write code in the browser.
 
 ## Installation
+
 ### macOS
 1. Download the binaries from: https://github.com/auth0/auth0-cli/releases/latest/
 1. Extract
@@ -23,45 +20,11 @@ Stripe CLI, etc.
 
 > see more completion options: `auth0 completion -h`
 
-## Dev Setup instructions
-
-1. [Setup go](https://golang.org/doc/install)
-2. Clone this repo: `git clone git@github.com:auth0/auth0-cli`
-3. `make test` - ensure everything works correctly. Should see things pass.
-
-## Build and run on native platform
-
-From the top-level directory:
-```
-$ make build
-$ ./auth0 --help
-```
-
-## Adding a new command
-
-This part is not fully fleshed out yet, but here are the steps:
-
-1. Create a command (example: https://github.com/auth0/auth0-cli/blob/main/internal/cli/login.go)
-2. Add the command constructor to the root command: (e.g. somewhere here: https://github.com/auth0/auth0-cli/blob/main/internal/cli/root.go)
-
-Test it out by doing:
-
-```
-go run ./cmd/auth0 <your command>
-```
-
-## Adding a new go dependency
-
-If you have to add another go dependency, you can follow the steps:
+## Contributing
 
-1. `go get -u github.com/some/path/to/lib`
-2. Import the library you need in the relevant file. (This step is necessary, so
-   the next steps informs `go mod` that this dependency is actually used).
-3. go mod tidy
-4. go mod vendor
+Please check the [contributing guidelines](CONTRIBUTING.md).
 
-We use vendoring, so the last step is required.
 
-## References
+## Author 
 
-https://auth0team.atlassian.net/wiki/spaces/eco/pages/1050510482/actions%3A+CLI+sketch
+[Auth0](https://auth0.com)
diff --git a/demo.gif b/demo.gif
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