diff --git a/crates/uv-cli/src/lib.rs b/crates/uv-cli/src/lib.rs
index 714a36a91e90a..2f3609c8c8899 100644
--- a/crates/uv-cli/src/lib.rs
+++ b/crates/uv-cli/src/lib.rs
@@ -4863,8 +4863,11 @@ pub struct PublishArgs {
     /// file succeeds even without `--check-url`, while most other indexes error.
     ///
     /// The index must provide one of the supported hashes (SHA-256, SHA-384, or SHA-512).
-    #[arg(long,env = EnvVars::UV_PUBLISH_CHECK_URL)]
+    #[arg(long, env = EnvVars::UV_PUBLISH_CHECK_URL)]
     pub check_url: Option<IndexUrl>,
+
+    #[arg(long, hidden = true)]
+    pub skip_existing: bool,
 }
 
 /// See [PEP 517](https://peps.python.org/pep-0517/) and
diff --git a/crates/uv/src/lib.rs b/crates/uv/src/lib.rs
index b171de7b1f26c..aee1ce2d2940f 100644
--- a/crates/uv/src/lib.rs
+++ b/crates/uv/src/lib.rs
@@ -6,7 +6,7 @@ use std::path::Path;
 use std::process::ExitCode;
 
 use anstream::eprintln;
-use anyhow::Result;
+use anyhow::{bail, Result};
 use clap::error::{ContextKind, ContextValue};
 use clap::{CommandFactory, Parser};
 use owo_colors::OwoColorize;
@@ -1128,6 +1128,13 @@ async fn run(mut cli: Cli) -> Result<ExitStatus> {
                 warn_user_once!("`uv publish` is experimental and may change without warning");
             }
 
+            if args.skip_existing {
+                bail!(
+                    "`uv publish` does not support `--skip-existing`, \
+                    use `--check-url` with the simple index URL instead."
+                );
+            }
+
             // Resolve the settings from the command-line arguments and workspace configuration.
             let PublishSettings {
                 files,
diff --git a/crates/uv/tests/it/publish.rs b/crates/uv/tests/it/publish.rs
index 752d7c427a847..74a1316b6bf5a 100644
--- a/crates/uv/tests/it/publish.rs
+++ b/crates/uv/tests/it/publish.rs
@@ -142,3 +142,23 @@ fn no_credentials() {
     "###
     );
 }
+
+/// Hint people that it's not `--skip-existing` but `--check-url`.
+#[test]
+fn skip_existing_redirect() {
+    let context = TestContext::new("3.12");
+
+    uv_snapshot!(context.filters(), context.publish()
+        .arg("--skip-existing")
+        .arg("--publish-url")
+        .arg("https://test.pypi.org/legacy/"), @r###"
+    success: false
+    exit_code: 2
+    ----- stdout -----
+
+    ----- stderr -----
+    warning: `uv publish` is experimental and may change without warning
+    error: `uv publish` does not support `--skip-existing`, use `--check-url` with the simple index URL instead.
+    "###
+    );
+}