diff --git a/crates/ruff_cli/src/lib.rs b/crates/ruff_cli/src/lib.rs
index 0fce84ded8423..b817d0df67f30 100644
--- a/crates/ruff_cli/src/lib.rs
+++ b/crates/ruff_cli/src/lib.rs
@@ -69,6 +69,10 @@ quoting the executed command, along with the relevant file contents and `pyproje
         }));
     }
 
+    // Enabled ANSI colors on Windows 10.
+    #[cfg(windows)]
+    assert!(colored::control::set_virtual_terminal(true).is_ok());
+
     let log_level: LogLevel = (&log_level_args).into();
     set_up_logging(&log_level)?;