diff --git a/src/check_ast.rs b/src/check_ast.rs
index f1a43b2e2d086..d3ace5bd27121 100644
--- a/src/check_ast.rs
+++ b/src/check_ast.rs
@@ -2115,15 +2115,27 @@ impl<'a> Checker<'a> {
                         None
                     };
 
-                    let mut check = Check::new(
-                        CheckKind::UnusedImport(full_names.into_iter().map(String::from).collect()),
-                        self.locate_check(Range::from_located(child)),
-                    );
-                    if let Some(fix) = fix {
-                        check.amend(fix);
+                    if self.path.ends_with("__init__.py") {
+                        self.checks.push(Check::new(
+                            CheckKind::UnusedImport(
+                                full_names.into_iter().map(String::from).collect(),
+                                true,
+                            ),
+                            self.locate_check(Range::from_located(child)),
+                        ));
+                    } else {
+                        let mut check = Check::new(
+                            CheckKind::UnusedImport(
+                                full_names.into_iter().map(String::from).collect(),
+                                false,
+                            ),
+                            self.locate_check(Range::from_located(child)),
+                        );
+                        if let Some(fix) = fix {
+                            check.amend(fix);
+                        }
+                        self.checks.push(check);
                     }
-
-                    self.checks.push(check);
                 }
             }
         }
diff --git a/src/checks.rs b/src/checks.rs
index 41bdd4a085c26..838c682074238 100644
--- a/src/checks.rs
+++ b/src/checks.rs
@@ -265,7 +265,7 @@ pub enum CheckKind {
     UndefinedExport(String),
     UndefinedLocal(String),
     UndefinedName(String),
-    UnusedImport(Vec<String>),
+    UnusedImport(Vec<String>, bool),
     UnusedVariable(String),
     YieldOutsideFunction,
     // flake8-builtins
@@ -402,7 +402,7 @@ impl CheckCode {
             CheckCode::W292 => CheckKind::NoNewLineAtEndOfFile,
             CheckCode::W605 => CheckKind::InvalidEscapeSequence('c'),
             // pyflakes
-            CheckCode::F401 => CheckKind::UnusedImport(vec!["...".to_string()]),
+            CheckCode::F401 => CheckKind::UnusedImport(vec!["...".to_string()], false),
             CheckCode::F402 => CheckKind::ImportShadowedByLoopVar("...".to_string(), 1),
             CheckCode::F403 => CheckKind::ImportStarUsed("...".to_string()),
             CheckCode::F404 => CheckKind::LateFutureImport,
@@ -751,7 +751,7 @@ impl CheckKind {
             CheckKind::UndefinedExport(_) => &CheckCode::F822,
             CheckKind::UndefinedLocal(_) => &CheckCode::F823,
             CheckKind::UndefinedName(_) => &CheckCode::F821,
-            CheckKind::UnusedImport(_) => &CheckCode::F401,
+            CheckKind::UnusedImport(_, _) => &CheckCode::F401,
             CheckKind::UnusedVariable(_) => &CheckCode::F841,
             CheckKind::YieldOutsideFunction => &CheckCode::F704,
             // pycodestyle warnings
@@ -980,9 +980,13 @@ impl CheckKind {
             CheckKind::UndefinedName(name) => {
                 format!("Undefined name `{name}`")
             }
-            CheckKind::UnusedImport(names) => {
+            CheckKind::UnusedImport(names, in_init_py) => {
                 let names = names.iter().map(|name| format!("`{name}`")).join(", ");
-                format!("{names} imported but unused")
+                if *in_init_py {
+                    format!("{names} imported but unused and missing from `__all__`")
+                } else {
+                    format!("{names} imported but unused")
+                }
             }
             CheckKind::UnusedVariable(name) => {
                 format!("Local variable `{name}` is assigned to but never used")
@@ -1338,7 +1342,7 @@ impl CheckKind {
                 | CheckKind::SuperCallWithParameters
                 | CheckKind::TypeOfPrimitive(_)
                 | CheckKind::UnnecessaryAbspath
-                | CheckKind::UnusedImport(_)
+                | CheckKind::UnusedImport(_, false)
                 | CheckKind::UnusedLoopControlVariable(_)
                 | CheckKind::UnusedNOQA(_)
                 | CheckKind::UsePEP585Annotation(_)
diff --git a/src/snapshots/ruff__linter__tests__F401_F401_0.py.snap b/src/snapshots/ruff__linter__tests__F401_F401_0.py.snap
index 6de4b710433b3..ebb868f184c09 100644
--- a/src/snapshots/ruff__linter__tests__F401_F401_0.py.snap
+++ b/src/snapshots/ruff__linter__tests__F401_F401_0.py.snap
@@ -4,7 +4,8 @@ expression: checks
 ---
 - kind:
     UnusedImport:
-      - functools
+      - - functools
+      - false
   location:
     row: 2
     column: 1
@@ -23,7 +24,8 @@ expression: checks
     applied: false
 - kind:
     UnusedImport:
-      - collections.OrderedDict
+      - - collections.OrderedDict
+      - false
   location:
     row: 4
     column: 1
@@ -42,7 +44,8 @@ expression: checks
     applied: false
 - kind:
     UnusedImport:
-      - logging.handlers
+      - - logging.handlers
+      - false
   location:
     row: 12
     column: 1
@@ -61,7 +64,8 @@ expression: checks
     applied: false
 - kind:
     UnusedImport:
-      - shelve
+      - - shelve
+      - false
   location:
     row: 33
     column: 5
@@ -80,7 +84,8 @@ expression: checks
     applied: false
 - kind:
     UnusedImport:
-      - importlib
+      - - importlib
+      - false
   location:
     row: 34
     column: 5
@@ -99,7 +104,8 @@ expression: checks
     applied: false
 - kind:
     UnusedImport:
-      - pathlib
+      - - pathlib
+      - false
   location:
     row: 38
     column: 5
@@ -118,7 +124,8 @@ expression: checks
     applied: false
 - kind:
     UnusedImport:
-      - pickle
+      - - pickle
+      - false
   location:
     row: 53
     column: 9
diff --git a/src/snapshots/ruff__linter__tests__F401_F401_5.py.snap b/src/snapshots/ruff__linter__tests__F401_F401_5.py.snap
index f4b486eed6fe6..a63e16abb578d 100644
--- a/src/snapshots/ruff__linter__tests__F401_F401_5.py.snap
+++ b/src/snapshots/ruff__linter__tests__F401_F401_5.py.snap
@@ -4,7 +4,8 @@ expression: checks
 ---
 - kind:
     UnusedImport:
-      - a.b.c
+      - - a.b.c
+      - false
   location:
     row: 2
     column: 1
@@ -23,7 +24,8 @@ expression: checks
     applied: false
 - kind:
     UnusedImport:
-      - d.e.f
+      - - d.e.f
+      - false
   location:
     row: 3
     column: 1
@@ -42,7 +44,8 @@ expression: checks
     applied: false
 - kind:
     UnusedImport:
-      - h.i
+      - - h.i
+      - false
   location:
     row: 4
     column: 1
@@ -61,7 +64,8 @@ expression: checks
     applied: false
 - kind:
     UnusedImport:
-      - j.k
+      - - j.k
+      - false
   location:
     row: 5
     column: 1
diff --git a/src/snapshots/ruff__linter__tests__future_annotations.snap b/src/snapshots/ruff__linter__tests__future_annotations.snap
index a22583a54d56a..5a328515ef082 100644
--- a/src/snapshots/ruff__linter__tests__future_annotations.snap
+++ b/src/snapshots/ruff__linter__tests__future_annotations.snap
@@ -4,7 +4,8 @@ expression: checks
 ---
 - kind:
     UnusedImport:
-      - models.Nut
+      - - models.Nut
+      - false
   location:
     row: 5
     column: 1