diff --git a/docs/swc.md b/docs/swc.md
index c3d0bd5..4d816b8 100644
--- a/docs/swc.md
+++ b/docs/swc.md
@@ -11,12 +11,12 @@ swc(name = "transpile")
 ```
 
 
-<a id="#swc_rule"></a>
+<a id="#swc_transpiler"></a>
 
-## swc_rule
+## swc_transpiler
 
 <pre>
-swc_rule(<a href="#swc_rule-name">name</a>, <a href="#swc_rule-args">args</a>, <a href="#swc_rule-data">data</a>, <a href="#swc_rule-js_outs">js_outs</a>, <a href="#swc_rule-map_outs">map_outs</a>, <a href="#swc_rule-output_dir">output_dir</a>, <a href="#swc_rule-srcs">srcs</a>, <a href="#swc_rule-swc_cli">swc_cli</a>, <a href="#swc_rule-swcrc">swcrc</a>)
+swc_transpiler(<a href="#swc_transpiler-name">name</a>, <a href="#swc_transpiler-args">args</a>, <a href="#swc_transpiler-data">data</a>, <a href="#swc_transpiler-js_outs">js_outs</a>, <a href="#swc_transpiler-map_outs">map_outs</a>, <a href="#swc_transpiler-output_dir">output_dir</a>, <a href="#swc_transpiler-srcs">srcs</a>, <a href="#swc_transpiler-swc_cli">swc_cli</a>, <a href="#swc_transpiler-swcrc">swcrc</a>)
 </pre>
 
 Underlying rule for the `swc` macro.
@@ -31,15 +31,15 @@ for example to set your own output labels for `js_outs`.
 
 | Name  | Description | Type | Mandatory | Default |
 | :------------- | :------------- | :------------- | :------------- | :------------- |
-| <a id="swc_rule-name"></a>name |  A unique name for this target.   | <a href="https://bazel.build/docs/build-ref.html#name">Name</a> | required |  |
-| <a id="swc_rule-args"></a>args |  additional arguments to pass to swc cli, see https://swc.rs/docs/usage/cli   | List of strings | optional | [] |
-| <a id="swc_rule-data"></a>data |  runtime dependencies propagated to binaries that depend on this   | <a href="https://bazel.build/docs/build-ref.html#labels">List of labels</a> | optional | [] |
-| <a id="swc_rule-js_outs"></a>js_outs |  list of expected JavaScript output files.<br><br>There must be one for each entry in srcs, and in the same order.   | List of labels | optional |  |
-| <a id="swc_rule-map_outs"></a>map_outs |  list of expected source map output files.<br><br>Can be empty, meaning no source maps should be produced. If non-empty, there must be one for each entry in srcs, and in the same order.   | List of labels | optional |  |
-| <a id="swc_rule-output_dir"></a>output_dir |  whether to produce a directory output rather than individual files   | Boolean | optional | False |
-| <a id="swc_rule-srcs"></a>srcs |  source files, typically .ts files in the source tree   | <a href="https://bazel.build/docs/build-ref.html#labels">List of labels</a> | required |  |
-| <a id="swc_rule-swc_cli"></a>swc_cli |  binary that executes the swc CLI   | <a href="https://bazel.build/docs/build-ref.html#labels">Label</a> | optional | @aspect_rules_swc//swc:cli |
-| <a id="swc_rule-swcrc"></a>swcrc |  label of a configuration file for swc, see https://swc.rs/docs/configuration/swcrc   | <a href="https://bazel.build/docs/build-ref.html#labels">Label</a> | optional | None |
+| <a id="swc_transpiler-name"></a>name |  A unique name for this target.   | <a href="https://bazel.build/docs/build-ref.html#name">Name</a> | required |  |
+| <a id="swc_transpiler-args"></a>args |  additional arguments to pass to swc cli, see https://swc.rs/docs/usage/cli   | List of strings | optional | [] |
+| <a id="swc_transpiler-data"></a>data |  runtime dependencies propagated to binaries that depend on this   | <a href="https://bazel.build/docs/build-ref.html#labels">List of labels</a> | optional | [] |
+| <a id="swc_transpiler-js_outs"></a>js_outs |  list of expected JavaScript output files.<br><br>There must be one for each entry in srcs, and in the same order.   | List of labels | optional |  |
+| <a id="swc_transpiler-map_outs"></a>map_outs |  list of expected source map output files.<br><br>Can be empty, meaning no source maps should be produced. If non-empty, there must be one for each entry in srcs, and in the same order.   | List of labels | optional |  |
+| <a id="swc_transpiler-output_dir"></a>output_dir |  whether to produce a directory output rather than individual files   | Boolean | optional | False |
+| <a id="swc_transpiler-srcs"></a>srcs |  source files, typically .ts files in the source tree   | <a href="https://bazel.build/docs/build-ref.html#labels">List of labels</a> | required |  |
+| <a id="swc_transpiler-swc_cli"></a>swc_cli |  binary that executes the swc CLI   | <a href="https://bazel.build/docs/build-ref.html#labels">Label</a> | optional | @aspect_rules_swc//swc:cli |
+| <a id="swc_transpiler-swcrc"></a>swcrc |  label of a configuration file for swc, see https://swc.rs/docs/configuration/swcrc   | <a href="https://bazel.build/docs/build-ref.html#labels">Label</a> | optional | None |
 
 
 <a id="#swc"></a>
diff --git a/examples/custom_outs/BUILD.bazel b/examples/custom_outs/BUILD.bazel
index c3e4438..778dd1b 100644
--- a/examples/custom_outs/BUILD.bazel
+++ b/examples/custom_outs/BUILD.bazel
@@ -1,8 +1,8 @@
-load("@aspect_rules_swc//swc:swc.bzl", swc = "swc_rule")
+load("@aspect_rules_swc//swc:swc.bzl", "swc_transpiler")
 load("@bazel_skylib//rules:diff_test.bzl", "diff_test")
 
 [
-    swc(
+    swc_transpiler(
         name = "transpile_" + format,
         srcs = ["in.ts"],
         args = [
diff --git a/swc/swc.bzl b/swc/swc.bzl
index 07c815b..0ee3eff 100644
--- a/swc/swc.bzl
+++ b/swc/swc.bzl
@@ -12,7 +12,7 @@ swc(name = "transpile")
 load("//swc/private:swc.bzl", _swc_lib = "swc")
 load("@bazel_skylib//lib:paths.bzl", "paths")
 
-swc_rule = rule(
+swc_transpiler = rule(
     doc = """Underlying rule for the `swc` macro.
 
 Most users should just use [swc](#swc) instead.
@@ -79,7 +79,7 @@ def swc(name, srcs = None, args = [], data = [], output_dir = False, swcrc = Non
                 if source_map_outputs:
                     map_outs.append(paths.replace_extension(f, ".js.map"))
 
-    swc_rule(
+    swc_transpiler(
         name = name,
         srcs = srcs,
         js_outs = js_outs,