diff --git a/docs/npm_import.md b/docs/npm_import.md
index 851ef87f5..260956f96 100644
--- a/docs/npm_import.md
+++ b/docs/npm_import.md
@@ -30,7 +30,7 @@ npm_import(<a href="#npm_import-name">name</a>, <a href="#npm_import-package">pa
            <a href="#npm_import-replace_package">replace_package</a>, <a href="#npm_import-package_visibility">package_visibility</a>, <a href="#npm_import-patch_args">patch_args</a>, <a href="#npm_import-patches">patches</a>, <a href="#npm_import-custom_postinstall">custom_postinstall</a>, <a href="#npm_import-npm_auth">npm_auth</a>,
            <a href="#npm_import-npm_auth_basic">npm_auth_basic</a>, <a href="#npm_import-npm_auth_username">npm_auth_username</a>, <a href="#npm_import-npm_auth_password">npm_auth_password</a>, <a href="#npm_import-bins">bins</a>, <a href="#npm_import-dev">dev</a>,
            <a href="#npm_import-register_copy_directory_toolchains">register_copy_directory_toolchains</a>, <a href="#npm_import-register_copy_to_directory_toolchains">register_copy_to_directory_toolchains</a>,
-           <a href="#npm_import-run_lifecycle_hooks">run_lifecycle_hooks</a>, <a href="#npm_import-lifecycle_hooks_no_sandbox">lifecycle_hooks_no_sandbox</a>, <a href="#npm_import-kwargs">kwargs</a>)
+           <a href="#npm_import-lifecycle_hooks_no_sandbox">lifecycle_hooks_no_sandbox</a>, <a href="#npm_import-kwargs">kwargs</a>)
 </pre>
 
 Import a single npm package into Bazel.
@@ -155,7 +155,7 @@ Read more about the downloader config: &lt;https://blog.aspect.dev/configuring-b
 | <a id="npm_import-package_visibility"></a>package_visibility |  Visibility of generated node_module link targets.   |  <code>["//visibility:public"]</code> |
 | <a id="npm_import-patch_args"></a>patch_args |  Arguments to pass to the patch tool.<br><br><code>-p1</code> will usually be needed for patches generated by git.   |  <code>["-p0"]</code> |
 | <a id="npm_import-patches"></a>patches |  Patch files to apply onto the downloaded npm package.   |  <code>[]</code> |
-| <a id="npm_import-custom_postinstall"></a>custom_postinstall |  Custom string postinstall script to run on the installed npm package. Runs after any existing lifecycle hooks if <code>run_lifecycle_hooks</code> is True.   |  <code>""</code> |
+| <a id="npm_import-custom_postinstall"></a>custom_postinstall |  Custom string postinstall script to run on the installed npm package.<br><br>Runs after any existing lifecycle hooks if any are enabled.   |  <code>""</code> |
 | <a id="npm_import-npm_auth"></a>npm_auth |  Auth token to authenticate with npm. When using Bearer authentication.   |  <code>""</code> |
 | <a id="npm_import-npm_auth_basic"></a>npm_auth_basic |  Auth token to authenticate with npm. When using Basic authentication.<br><br>This is typically the base64 encoded string "username:password".   |  <code>""</code> |
 | <a id="npm_import-npm_auth_username"></a>npm_auth_username |  Auth username to authenticate with npm. When using Basic authentication.   |  <code>""</code> |
@@ -164,7 +164,6 @@ Read more about the downloader config: &lt;https://blog.aspect.dev/configuring-b
 | <a id="npm_import-dev"></a>dev |  Whether this npm package is a dev dependency   |  <code>False</code> |
 | <a id="npm_import-register_copy_directory_toolchains"></a>register_copy_directory_toolchains |  if True, <code>@aspect_bazel_lib//lib:repositories.bzl</code> <code>register_copy_directory_toolchains()</code> is called if the toolchain is not already registered   |  <code>True</code> |
 | <a id="npm_import-register_copy_to_directory_toolchains"></a>register_copy_to_directory_toolchains |  if True, <code>@aspect_bazel_lib//lib:repositories.bzl</code> <code>register_copy_to_directory_toolchains()</code> is called if the toolchain is not already registered   |  <code>True</code> |
-| <a id="npm_import-run_lifecycle_hooks"></a>run_lifecycle_hooks |  If True, runs <code>preinstall</code>, <code>install</code>, <code>postinstall</code> and 'prepare' lifecycle hooks declared in this package.<br><br>Deprecated. Use <code>lifecycle_hooks</code> instead.   |  <code>None</code> |
 | <a id="npm_import-lifecycle_hooks_no_sandbox"></a>lifecycle_hooks_no_sandbox |  If True, adds "no-sandbox" to <code>lifecycle_hooks_execution_requirements</code>.<br><br>Deprecated. Add "no-sandbox" to <code>lifecycle_hooks_execution_requirements</code> instead.   |  <code>None</code> |
 | <a id="npm_import-kwargs"></a>kwargs |  Internal use only   |  none |
 
diff --git a/npm/extensions.bzl b/npm/extensions.bzl
index 73135c041..1424d4a05 100644
--- a/npm/extensions.bzl
+++ b/npm/extensions.bzl
@@ -220,7 +220,6 @@ def _npm_import_bzlmod(i):
         patches = i.patches,
         replace_package = i.replace_package,
         root_package = i.root_package,
-        run_lifecycle_hooks = i.run_lifecycle_hooks,
         transitive_closure = i.transitive_closure,
         url = i.url,
         version = i.version,
diff --git a/npm/private/npm_import.bzl b/npm/private/npm_import.bzl
index 33dd60875..192f23cd4 100644
--- a/npm/private/npm_import.bzl
+++ b/npm/private/npm_import.bzl
@@ -920,8 +920,6 @@ def npm_import(
         dev = False,
         register_copy_directory_toolchains = True,
         register_copy_to_directory_toolchains = True,
-        # TODO(2.0): remove run_lifecycle_hooks from npm_import
-        run_lifecycle_hooks = None,
         # TODO(2.0): remove lifecycle_hooks_no_sandbox from npm_import
         lifecycle_hooks_no_sandbox = None,
         **kwargs):
@@ -1130,8 +1128,9 @@ def npm_import(
 
         patches: Patch files to apply onto the downloaded npm package.
 
-        custom_postinstall: Custom string postinstall script to run on the installed npm package. Runs after any
-            existing lifecycle hooks if `run_lifecycle_hooks` is True.
+        custom_postinstall: Custom string postinstall script to run on the installed npm package.
+
+            Runs after any existing lifecycle hooks if any are enabled.
 
         npm_auth: Auth token to authenticate with npm. When using Bearer authentication.
 
@@ -1171,11 +1170,6 @@ def npm_import(
 
         register_copy_to_directory_toolchains: if True, `@aspect_bazel_lib//lib:repositories.bzl` `register_copy_to_directory_toolchains()` is called if the toolchain is not already registered
 
-        run_lifecycle_hooks: If True, runs `preinstall`, `install`, `postinstall` and 'prepare' lifecycle hooks declared
-            in this package.
-
-            Deprecated. Use `lifecycle_hooks` instead.
-
         lifecycle_hooks_no_sandbox: If True, adds "no-sandbox" to `lifecycle_hooks_execution_requirements`.
 
             Deprecated. Add "no-sandbox" to `lifecycle_hooks_execution_requirements` instead.
@@ -1195,11 +1189,6 @@ def npm_import(
         msg = "Invalid npm_import parameter '{}'".format(kwargs.keys()[0])
         fail(msg)
 
-    if lifecycle_hooks and run_lifecycle_hooks:
-        fail("Expected only one of lifecycle_hooks or run_lifecycle_hooks")
-    if run_lifecycle_hooks:
-        lifecycle_hooks = ["preinstall", "install", "postinstall"]
-
     # By convention, the `{name}` repository contains the actual npm
     # package sources downloaded from the registry and extracted
     npm_import_rule(