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 ## Apache Druid
 
-Apache Druid is a high performance real-time analytics database.
+Druid is a high performance real-time analytics database. Druid's main value add is reduce time to insight and action.
 
-Druid is a next-gen open source alternative to analytical databases such as Vertica, Greenplum, and Exadata, and data warehouses such as Snowflake, BigQuery, and Redshift.
+Druid is designed for workflows where fast queries and ingest really matter. Druid excels at powering UIs, running operational (ad-hoc) queries, or handling high concurrency. Consider Druid as an open source alternative to data warehouses for a variety of use cases.
 
 ### Getting started