diff --git a/dev/release/README.md b/dev/release/README.md
index 222f5f3432e3..1731a042a8bb 100644
--- a/dev/release/README.md
+++ b/dev/release/README.md
@@ -351,3 +351,25 @@ https://crates.io/crates/datafusion-proto/8.0.0
 https://crates.io/crates/datafusion-row/8.0.0
 https://crates.io/crates/datafusion-sql/8.0.0
 ```
+
+### Write a blog post announcing the release
+
+We typically crowdsource release announcements by collaborating on a Google document, usually starting
+with a copy of the previous release announcement.
+
+Run the following commands to get the number of commits and number of unique contributors for inclusion in the blog post.
+
+```bash
+git log --pretty=oneline 10.0.0..11.0.0 datafusion datafusion-cli datafusion-examples | wc -l
+git shortlog -sn 10.0.0..11.0.0 datafusion datafusion-cli datafusion-examples | wc -l
+```
+
+Once there is consensus on the contents of the post, create a PR to add a blog post to the
+[arrow-site](https://github.com/apache/arrow-site) repository. Note that there is no need for a formal
+PMC vote on the blog post contents since this isn't considered to be a "release".
+
+Here is an example blog post PR:
+
+- https://github.com/apache/arrow-site/pull/217
+
+Once the PR is merged, a GitHub action will publish the new blog post to https://arrow.apache.org/blog/.