The AARRR framework (a.k.a Pirate Metrics) - Startup Growth KPI

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1️⃣ Acquisition: How do customers find you?
2️⃣ Activation: Do users have a great first experience?
3️⃣ Retention: How often do users come back?
4️⃣ Referral: Do users tell others about your product?
5️⃣ Revenue: How do you monetize users?