diff --git a/lib/locators.js b/lib/locators.js
index 4ce25860c..71202170e 100644
--- a/lib/locators.js
+++ b/lib/locators.js
@@ -19,6 +19,29 @@ var WebdriverBy = function() {};
 WebdriverBy.prototype = webdriver.By;
 util.inherits(ProtractorBy, WebdriverBy);
 
+/**
+ * Add a locator to this instance of ProtractorBy. This locator can then be
+ * used with element(by.<name>(<args>)).
+ *
+ * @param {string} name
+ * @param {function|string} script A script to be run in the context of
+ *     the browser. This script will be passed an array of arguments
+ *     that begins with the element scoping the search, and then
+ *     contains any args passed into the locator. It should return
+ *     an array of elements.
+ */
+ProtractorBy.prototype.addLocator = function(name, script) {
+  this[name] = function(varArgs) {
+    return {
+      findElementsOverride: function(driver, using) {
+        return driver.findElements(
+          webdriver.By.js(script), using, varArgs);
+      },
+      message: 'by.' + name + '("' + varArgs + '")'
+    }
+  };
+};
+
 /**
  * Usage:
  *   <span>{{status}}</span>
@@ -31,7 +54,7 @@ ProtractorBy.prototype.binding = function(bindingDescriptor) {
           webdriver.By.js(clientSideScripts.findBindings),
           using, bindingDescriptor);
     },
-    message: 'by.binding(' + bindingDescriptor + ')'
+    message: 'by.binding("' + bindingDescriptor + '")'
   };
 };
 
@@ -46,7 +69,7 @@ ProtractorBy.prototype.select = function(model) {
       return driver.findElements(
           webdriver.By.js(clientSideScripts.findSelects), using, model);
     },
-    message: 'by.select(' + model + ')'
+    message: 'by.select("' + model + '")'
   };
 };
 
@@ -61,7 +84,7 @@ ProtractorBy.prototype.selectedOption = function(model) {
       return driver.findElements(
           webdriver.By.js(clientSideScripts.findSelectedOptions), using, model);
     },
-    message: 'by.selectedOption(' + model + ')'
+    message: 'by.selectedOption("' + model + '")'
   };
 };
 
@@ -77,7 +100,7 @@ ProtractorBy.prototype.input = function(model) {
       return driver.findElements(
           webdriver.By.js(clientSideScripts.findInputs), using, model);
     },
-    message: 'by.input(' + model + ')'
+    message: 'by.input("' + model + '")'
   };
 };
 
@@ -92,7 +115,7 @@ ProtractorBy.prototype.model = function(model) {
       return driver.findElements(
           webdriver.By.js(clientSideScripts.findInputs), using, model);
     },
-    message: 'by.model(' + model + ')'
+    message: 'by.model("' + model + '")'
   };
 };
 
@@ -107,7 +130,7 @@ ProtractorBy.prototype.textarea = function(model) {
       return driver.findElements(
           webdriver.By.js(clientSideScripts.findTextareas), using, model);
     },
-    message: 'by.textarea(' + model + ')'
+    message: 'by.textarea("' + model + '")'
   };
 };
 
@@ -137,7 +160,7 @@ ProtractorBy.prototype.repeater = function(repeatDescriptor) {
         webdriver.By.js(clientSideScripts.findAllRepeaterRows),
         using, repeatDescriptor);
     },
-    message: 'by.repeater(' + repeatDescriptor + ')',
+    message: 'by.repeater("' + repeatDescriptor + '")',
     row: function(index) {
       return {
         findElementsOverride: function(driver, using) {
@@ -145,7 +168,7 @@ ProtractorBy.prototype.repeater = function(repeatDescriptor) {
             webdriver.By.js(clientSideScripts.findRepeaterRows),
             using, repeatDescriptor, index);
         },
-        message: 'by.repeater(' + repeatDescriptor + ').row(' + index + ')',
+        message: 'by.repeater(' + repeatDescriptor + '").row("' + index + '")"',
         column: function(binding) {
           return {
             findElementsOverride: function(driver, using) {
@@ -153,8 +176,8 @@ ProtractorBy.prototype.repeater = function(repeatDescriptor) {
                   webdriver.By.js(clientSideScripts.findRepeaterElement),
                   using, repeatDescriptor, index, binding);
             },
-            message: 'by.repeater(' + repeatDescriptor + ').row(' + index +
-                ').column(' + binding + ')'
+            message: 'by.repeater("' + repeatDescriptor + '").row("' + index +
+                '").column("' + binding + '")'
           };
         }
       };
@@ -166,8 +189,8 @@ ProtractorBy.prototype.repeater = function(repeatDescriptor) {
               webdriver.By.js(clientSideScripts.findRepeaterColumn),
               using, repeatDescriptor, binding);
         },
-        message: 'by.repeater(' + repeatDescriptor + ').column(' + binding +
-            ')',
+        message: 'by.repeater("' + repeatDescriptor + '").column("' + binding +
+            '")',
         row: function(index) {
           return {
             findElementsOverride: function(driver, using) {
@@ -175,8 +198,8 @@ ProtractorBy.prototype.repeater = function(repeatDescriptor) {
                   webdriver.By.js(clientSideScripts.findRepeaterElement),
                   using, repeatDescriptor, index, binding);
             },
-            message: 'by.repeater(' + repeatDescriptor + ').column(' + binding
-                + ').row(' + index + ')'
+            message: 'by.repeater("' + repeatDescriptor + '").column("' +
+                binding + '").row("' + index + '")'
           };
         }
       };
diff --git a/spec/basic/lib_spec.js b/spec/basic/lib_spec.js
index c839566af..6d85c1851 100644
--- a/spec/basic/lib_spec.js
+++ b/spec/basic/lib_spec.js
@@ -47,8 +47,23 @@ describe('protractor library', function() {
         expect(protractor.Key.RETURN).toEqual('\uE006');
     });
 
-  // it('should allow adding custom locators', function() {
-  //   by.addLocator();
-    
-  // });
+  it('should allow adding custom locators', function() {
+    var findMenuItem = function() {
+      var using = arguments[0]; // unused
+      var itemName = arguments[1];
+      var menu = document.querySelectorAll('.menu li');
+      for (var i = 0; i < menu.length; ++i) {
+        if (menu[i].innerText == itemName) {
+          return [menu[i]];
+        }
+      }
+    };
+
+    by.addLocator('menuItem', findMenuItem);
+
+    expect(by.menuItem).toBeDefined();
+
+    expect(element(by.menuItem('repeater')).isPresent());
+    expect(element(by.menuItem('repeater')).getText()).toEqual('repeater');
+  });
 });