diff --git a/bedrock/firefox/urls.py b/bedrock/firefox/urls.py
index a2b5fab1d1d..32ea207d29f 100644
--- a/bedrock/firefox/urls.py
+++ b/bedrock/firefox/urls.py
@@ -12,6 +12,7 @@
 latest_re = r'^firefox(?:/(?P<version>%s))?/%s/$'
 firstrun_re = latest_re % (version_re, 'firstrun')
 whatsnew_re = latest_re % (version_re, 'whatsnew')
+whatsnew_re_all = latest_re % (version_re, 'whatsnew/all')
 tracking_protection_re = latest_re % (version_re, 'tracking-protection/start')
 content_blocking_re = latest_re % (version_re, 'content-blocking/start')
 platform_re = '(?P<platform>android|ios)'
@@ -71,7 +72,8 @@
     url(r'^firefox/installer-help/$', views.installer_help,
         name='firefox.installer-help'),
     url(firstrun_re, views.FirstrunView.as_view(), name='firefox.firstrun'),
-    url(whatsnew_re, views.WhatsnewView.as_view(), name='firefox.whatsnew'),
+    url(whatsnew_re, views.WhatsNewRedirectorView.as_view(), name='firefox.whatsnew'),
+    url(whatsnew_re_all, views.WhatsnewView.as_view(), name='firefox.whatsnew.all'),
     url(tracking_protection_re, views.TrackingProtectionTourView.as_view(),
         name='firefox.tracking-protection-tour.start'),
     url(content_blocking_re, views.ContentBlockingTourView.as_view(),
diff --git a/bedrock/firefox/views.py b/bedrock/firefox/views.py
index 30937a24459..4e0de83a29e 100644
--- a/bedrock/firefox/views.py
+++ b/bedrock/firefox/views.py
@@ -35,6 +35,7 @@
 from bedrock.newsletter.forms import NewsletterFooterForm
 from bedrock.releasenotes import version_re
 from bedrock.wordpress.views import BlogPostsView
+from bedrock.base.views import GeoRedirectView
 
 UA_REGEXP = re.compile(r"Firefox/(%s)" % version_re)
 
@@ -535,6 +536,17 @@ def get_template_names(self):
         return [template]
 
 
+class WhatsNewRedirectorView(GeoRedirectView):
+    geo_urls = {}
+    default_url = 'firefox.whatsnew.all'
+
+    def get_redirect_url(self, *args, **kwargs):
+        if 'version' in kwargs and kwargs['version'] is None:
+            del kwargs['version']
+
+        return super().get_redirect_url(*args, **kwargs)
+
+
 class WhatsnewView(l10n_utils.LangFilesMixin, TemplateView):
     def get_context_data(self, **kwargs):
         ctx = super(WhatsnewView, self).get_context_data(**kwargs)
diff --git a/tests/pages/firefox/whatsnew.py b/tests/pages/firefox/whatsnew.py
index 6454113d6ae..acd72d6639d 100644
--- a/tests/pages/firefox/whatsnew.py
+++ b/tests/pages/firefox/whatsnew.py
@@ -10,7 +10,7 @@
 
 class FirefoxWhatsNewPage(FirefoxBasePage):
 
-    URL_TEMPLATE = '/{locale}/firefox/whatsnew/'
+    URL_TEMPLATE = '/{locale}/firefox/whatsnew/all/'
 
     _qr_code_locator = (By.CSS_SELECTOR, '.qr-code img')