diff --git a/bedrock/base/templates/includes/banners/mobile/firefox-app-store.html b/bedrock/base/templates/includes/banners/mobile/firefox-app-store.html
index f7757123872..21b725143a3 100644
--- a/bedrock/base/templates/includes/banners/mobile/firefox-app-store.html
+++ b/bedrock/base/templates/includes/banners/mobile/firefox-app-store.html
@@ -4,8 +4,8 @@
  file, You can obtain one at https://mozilla.org/MPL/2.0/.
 #}
 
-{% set android_url = firefox_adjust_url('android', 'app-store-banner') %}
-{% set ios_url = firefox_adjust_url('ios', 'app-store-banner') %}
+{% set android_url = play_store_url('firefox', 'app-store-banner') %}
+{% set ios_url = app_store_url('firefox', 'app-store-banner') %}
 
 {% if ftl_has_messages('banner-firefox-app-store-title', 'banner-firefox-app-store-free-google-play', 'banner-firefox-app-store-free-app-store', 'ui-view') %}
 <aside class="c-banner hide-from-legacy-ie mzp-t-firefox t-native" id="firefox-app-store-banner">
diff --git a/bedrock/base/templates/includes/banners/mobile/focus-app-store.html b/bedrock/base/templates/includes/banners/mobile/focus-app-store.html
index 26516386f47..5329b2818d8 100644
--- a/bedrock/base/templates/includes/banners/mobile/focus-app-store.html
+++ b/bedrock/base/templates/includes/banners/mobile/focus-app-store.html
@@ -4,8 +4,8 @@
  file, You can obtain one at https://mozilla.org/MPL/2.0/.
 #}
 
-{% set android_url = focus_adjust_url('android', 'app-store-banner') %}
-{% set ios_url = focus_adjust_url('ios', 'app-store-banner') %}
+{% set android_url = play_store_url('focus', 'app-store-banner') %}
+{% set ios_url = app_store_url('focus', 'app-store-banner') %}
 
 {% if ftl_has_messages('banner-firefox-focus-app-store-title', 'banner-firefox-app-store-free-google-play', 'banner-firefox-app-store-free-app-store', 'ui-view') %}
 <aside class="c-banner hide-from-legacy-ie mzp-t-firefox t-native" id="firefox-app-store-banner">
diff --git a/bedrock/firefox/templates/firefox/browsers/chromebook.html b/bedrock/firefox/templates/firefox/browsers/chromebook.html
index 1f4070e8449..187c001deb1 100644
--- a/bedrock/firefox/templates/firefox/browsers/chromebook.html
+++ b/bedrock/firefox/templates/firefox/browsers/chromebook.html
@@ -19,7 +19,7 @@
   {{ css_bundle('chromebook') }}
 {% endblock %}
 
-{% set android_url = firefox_adjust_url('android', 'firefox-browsers-chromebook') %}
+{% set android_url = play_store_url('firefox', 'firefox-browsers-chromebook') %}
 
 {% block site_header %}
   {% with hide_nav_cta=True %}
@@ -49,7 +49,7 @@ <h1 class="mzp-u-title-xl">{{ ftl('browsers-chromebook-get-firefox-browser') }}<
     <h4 class="mzp-c-menu-list-title">{{ ftl('browsers-chromebook-dropdown-copy') }}</h4>
     <ul class="mzp-c-menu-list-list download-platform-list">
       <li class="mzp-c-menu-list-item">
-        <a href="{{ firefox_adjust_url('android', 'firefox-browsers-faq') }}" rel="external noopener" class="ga-product-download" data-link-type="download" data-display-name="Android" data-download-version="android" data-download-os="Android">
+        <a href="{{ play_store_url('firefox', 'firefox-browsers-chromebook') }}" rel="external noopener" class="ga-product-download" data-link-type="download" data-display-name="Android" data-download-version="android" data-download-os="Android">
           {{ ftl('browsers-chromebook-browsers-chromebook-get-firefox-for') }}
           <p><small>{{ ftl('browsers-chromebook-x86-based-chromebook') }}</small></p>
         </a>
diff --git a/bedrock/firefox/templates/firefox/browsers/compare/includes/download-menu-list.html b/bedrock/firefox/templates/firefox/browsers/compare/includes/download-menu-list.html
index 1a783033cf8..464909b8e2e 100644
--- a/bedrock/firefox/templates/firefox/browsers/compare/includes/download-menu-list.html
+++ b/bedrock/firefox/templates/firefox/browsers/compare/includes/download-menu-list.html
@@ -20,7 +20,7 @@ <h5 class="mzp-c-menu-list-title">{{ get_browser }}</h5>
     {# Download link should be locale neutral see issue 7982 #}
     <li class="mzp-c-menu-list-item"><a href="/firefox/download/thanks/" data-link-type="Desktop" data-download-os="Desktop" data-download-version="standard">{{ get_desktop }}</a></li>
   <!--<![endif]-->
-    <li class="mzp-c-menu-list-item"><a href="{{ firefox_adjust_url('android', 'firefox_home') }}" rel="external noopener" class="ga-product-download" data-link-type="download" data-display-name="Android" data-download-version="android" data-download-os="Android"> {{ get_android }}</a></li>
-    <li class="mzp-c-menu-list-item"><a href="{{ firefox_adjust_url('ios', 'firefox_home') }}" rel="external noopener" class="ga-product-download" data-link-type="download" data-display-name="iOS" data-download-version="ios" data-download-os="iOS">{{ get_ios }}</a></li>
+    <li class="mzp-c-menu-list-item"><a href="{{ play_store_url('firefox', 'firefox-browsers-compare') }}" rel="external noopener" class="ga-product-download" data-link-type="download" data-display-name="Android" data-download-version="android" data-download-os="Android"> {{ get_android }}</a></li>
+    <li class="mzp-c-menu-list-item"><a href="{{ app_store_url('firefox', 'firefox-browsers-compare') }}" rel="external noopener" class="ga-product-download" data-link-type="download" data-display-name="iOS" data-download-version="ios" data-download-os="iOS">{{ get_ios }}</a></li>
   </ul>
 </div>
diff --git a/bedrock/firefox/templates/firefox/browsers/index.html b/bedrock/firefox/templates/firefox/browsers/index.html
index c9451bec97c..7decdc43a72 100644
--- a/bedrock/firefox/templates/firefox/browsers/index.html
+++ b/bedrock/firefox/templates/firefox/browsers/index.html
@@ -39,8 +39,8 @@
   {% endif %}
 {% endblock %}
 
-{% set android_url = firefox_adjust_url('android', 'browsers-page') %}
-{% set ios_url = firefox_adjust_url('ios', 'browsers-page') %}
+{% set android_url = play_store_url('firefox', 'firefox-browsers') %}
+{% set ios_url = app_store_url('firefox', 'firefox-browsers') %}
 {% set referrals = '?utm_source=www.mozilla.org&utm_medium=referral&utm_campaign=firefox-browsers' %}
 {% set _entrypoint = 'mozilla.org-firefox-browsers' %}
 
@@ -149,8 +149,8 @@ <h2 class="c-landing-grid-title "><a class="mzp-c-cta-link" href="{{ url('firefo
       <div id="menu-mobile-wrapper"  class="mzp-c-menu-list mzp-t-cta mzp-t-download">
         <h3 class="mzp-c-menu-list-title">{{ ftl('firefox-browsers-download-for-mobile') }}</h3>
         <ul class="mzp-c-menu-list-list" id="menu-mobile">
-          <li class="mzp-c-menu-list-item"><a href="{{ firefox_adjust_url('android', 'firefox_browsers') }}" rel="external noopener" class="ga-product-download" data-link-type="download" data-display-name="Android" data-download-version="android" data-download-os="Android">{{ ftl('firefox-browsers-android') }}</a></li>
-          <li class="mzp-c-menu-list-item"><a href="{{ firefox_adjust_url('ios', 'firefox_browsers') }}" rel="external noopener" class="ga-product-download" data-link-type="download" data-display-name="iOS" data-download-version="ios" data-download-os="iOS">{{ ftl('firefox-browsers-ios') }}</a></li>
+          <li class="mzp-c-menu-list-item"><a href="{{ play_store_url('firefox', 'firefox-browsers') }}" rel="external noopener" class="ga-product-download" data-link-type="download" data-display-name="Android" data-download-version="android" data-download-os="Android">{{ ftl('firefox-browsers-android') }}</a></li>
+          <li class="mzp-c-menu-list-item"><a href="{{ app_store_url('firefox', 'firefox-browsers') }}" rel="external noopener" class="ga-product-download" data-link-type="download" data-display-name="iOS" data-download-version="ios" data-download-os="iOS">{{ ftl('firefox-browsers-ios') }}</a></li>
           <li class="mzp-c-menu-list-item t-getapp"><a href="{{ url('firefox.browsers.mobile.get-app') }}" data-cta-type="link" data-cta-text="Get App Mobile">{{ ftl('firefox-browsers-send-me-a-link') }}</a></li>
         </ul>
       </div>
diff --git a/bedrock/firefox/templates/firefox/browsers/mobile/android.html b/bedrock/firefox/templates/firefox/browsers/mobile/android.html
index 07696499272..c7f7ddfb415 100644
--- a/bedrock/firefox/templates/firefox/browsers/mobile/android.html
+++ b/bedrock/firefox/templates/firefox/browsers/mobile/android.html
@@ -11,7 +11,7 @@
 
 {% set show_firefox_app_store_banner = switch('firefox-app-store-banner') %}
 {% set show_send_to_device = LANG in settings.SEND_TO_DEVICE_LOCALES %}
-{% set android_url = firefox_adjust_url('android', 'mobile-android-page') %}
+{% set android_url = play_store_url('firefox', 'firefox-browsers-mobile-android') %}
 
 {% block page_css %}
   {{ css_bundle('protocol-split') }}
diff --git a/bedrock/firefox/templates/firefox/browsers/mobile/compare.html b/bedrock/firefox/templates/firefox/browsers/mobile/compare.html
index c57665c2a62..01acffe74e8 100644
--- a/bedrock/firefox/templates/firefox/browsers/mobile/compare.html
+++ b/bedrock/firefox/templates/firefox/browsers/mobile/compare.html
@@ -18,8 +18,8 @@
 {% endblock %}
 
 {% set show_send_to_device = LANG in settings.SEND_TO_DEVICE_LOCALES %}
-{% set android_url = firefox_adjust_url('android', 'mobile-compare-page') %}
-{% set ios_url = firefox_adjust_url('ios', 'mobile-compare-page') %}
+{% set android_url = play_store_url('firefox', 'firefox-browsers-mobile-compare') %}
+{% set ios_url = app_store_url('firefox', 'firefox-browsers-mobile-compare') %}
 
 {% block sub_navigation %}
   {% include 'firefox/browsers/mobile/includes/sub-nav.html' %}
diff --git a/bedrock/firefox/templates/firefox/browsers/mobile/focus.html b/bedrock/firefox/templates/firefox/browsers/mobile/focus.html
index 5a4a6c8e00d..701c18e6d6e 100644
--- a/bedrock/firefox/templates/firefox/browsers/mobile/focus.html
+++ b/bedrock/firefox/templates/firefox/browsers/mobile/focus.html
@@ -16,10 +16,8 @@
 
 {% set show_firefox_app_store_banner = switch('firefox-app-store-banner') %}
 {% set show_send_to_device = LANG in settings.SEND_TO_DEVICE_LOCALES %}
-{% set android_url = focus_adjust_url('android', 'mobile-focus-page') %}
-{% set variation_android_adjust_url = 'https://app.adjust.com/167k4ih?campaign=firefox-desktop&adgroup=pb&creative=focus-omc171-uk&redirect=https%3A%2F%2Fplay.google.com%2Fstore%2Fapps%2Fdetails%3Fid%3Dorg.mozilla.focus' %}
-{% set variation_ios_adjust_url = 'https://app.adjust.com/167k4ih?campaign=firefox-desktop&adgroup=pb&creative=focus-omc171-uk&redirect=https%3A%2F%2Fapps.apple.com%2Fus%2Fapp%2Ffirefox-focus-privacy-browser%2Fid1055677337' %}
-{% set ios_url = focus_adjust_url('ios', 'mobile-focus-page') %}
+{% set android_url = play_store_url('firefox', 'firefox-browsers-mobile-focus') %}
+{% set ios_url = app_store_url('firefox', 'firefox-browsers-mobile-focus') %}
 
 {% block page_css %}
   {{ css_bundle('protocol-split') }}
@@ -68,18 +66,10 @@ <h1 class="mzp-u-title-xl">{{ ftl('mobile-focus-simply-private-mobile') }}</h1>
     <ul class="mobile-download-buttons">
 
       <li class="android">
-        {% if variation == 'pb' %}
-          {{ google_play_button(href=variation_android_adjust_url, id="playStoreLink-primary")}}
-        {% else %}
-          {{ google_play_button(href=android_url, id='playStoreLink-primary') }}
-        {% endif %}
+        {{ google_play_button(href=android_url, id='playStoreLink-primary') }}
       </li>
       <li class="ios">
-        {% if variation == 'pb' %}
-          {{ apple_app_store_button(href=variation_ios_adjust_url, id='appStoreLink-primary') }}
-        {% else %}
-          {{ apple_app_store_button(href=ios_url, id='appStoreLink-primary') }}
-        {% endif %}
+        {{ apple_app_store_button(href=ios_url, id='appStoreLink-primary') }}
       </li>
     </ul>
   {% endcall %}
diff --git a/bedrock/firefox/templates/firefox/browsers/mobile/get-app.html b/bedrock/firefox/templates/firefox/browsers/mobile/get-app.html
index 2957c444bb5..30360043227 100644
--- a/bedrock/firefox/templates/firefox/browsers/mobile/get-app.html
+++ b/bedrock/firefox/templates/firefox/browsers/mobile/get-app.html
@@ -26,8 +26,8 @@
 {% endblock %}
 
 {% set message_set = 'fx-mobile-download-desktop' %}
-{% set android_url = firefox_adjust_url('android', 'mobile-get-app-page') %}
-{% set ios_url = firefox_adjust_url('ios', 'mobile-get-app-page') %}
+{% set android_url = play_store_url('firefox', 'firefox-browsers-mobile-get-app') %}
+{% set ios_url = app_store_url('firefox', 'firefox-browsers-mobile-get-app') %}
 
 {% block content %}
 <main class="mzp-l-content mzp-t-content-md mzp-t-firefox">
diff --git a/bedrock/firefox/templates/firefox/browsers/mobile/get-ios.html b/bedrock/firefox/templates/firefox/browsers/mobile/get-ios.html
index c13a3bf8b80..f565e9548fd 100644
--- a/bedrock/firefox/templates/firefox/browsers/mobile/get-ios.html
+++ b/bedrock/firefox/templates/firefox/browsers/mobile/get-ios.html
@@ -34,7 +34,8 @@ <h1>
     {{ ftl('get-ios-firefox-mobile-adapts') }}
   </p>
   <p class="c-cta">
-    {{ apple_app_store_button(href='https://nn8g.adj.st/?adjust_t=ucunb4r') }}
+    {% set ios_url = app_store_url('firefox', 'firefox-browsers-mobile-get-ios') %}
+    {{ apple_app_store_button(href=ios_url) }}
   </p>
 </div>
 
diff --git a/bedrock/firefox/templates/firefox/browsers/mobile/index.html b/bedrock/firefox/templates/firefox/browsers/mobile/index.html
index 5648823133d..8d8fb3964d8 100644
--- a/bedrock/firefox/templates/firefox/browsers/mobile/index.html
+++ b/bedrock/firefox/templates/firefox/browsers/mobile/index.html
@@ -10,8 +10,8 @@
 {% extends "firefox/base/base-protocol.html" %}
 
 {% set show_firefox_app_store_banner = switch('firefox-app-store-banner') %}
-{% set android_url = firefox_adjust_url('android', 'mobile-page') %}
-{% set ios_url = firefox_adjust_url('ios', 'mobile-page') %}
+{% set android_url = play_store_url('firefox', 'firefox-browsers-mobile') %}
+{% set ios_url = app_store_url('firefox', 'firefox-browsers-mobile') %}
 {% set referrals = '?utm_source=www.mozilla.org&utm_medium=referral&utm_campaign=firefox-mobile' %}
 {% set _entrypoint = 'mozilla.org-firefox-mobile' %}
 
@@ -87,7 +87,7 @@ <h2 class="c-landing-grid-title"><a href="{{ url('firefox.browsers.mobile.androi
       <p>{{ ftl('browsers-mobile-infinitely-customizable-private') }}</p>
 
       <p id="android-download">
-        <a class="mzp-c-cta-link ga-product-download" href="{{ firefox_adjust_url('android', 'firefox_browsers') }}" rel="external noopener" data-link-type="download" data-display-name="Download" data-download-version="android" data-download-os="Android">{{ ftl('browsers-mobile-download') }}</a>
+        <a class="mzp-c-cta-link ga-product-download" href="{{ play_store_url('firefox', 'firefox-browsers-mobile') }}" rel="external noopener" data-link-type="download" data-display-name="Download" data-download-version="android" data-download-os="Android">{{ ftl('browsers-mobile-download') }}</a>
       </p>
 
       <p><a class="mzp-c-cta-link ga-product-download" href="{{ url('firefox.browsers.mobile.android') }}" data-cta-type="link" data-cta-text="Android Learn More">{{ ftl('ui-learn-more') }}</a></p>
@@ -109,7 +109,7 @@ <h2 class="c-landing-grid-title"><a href="{{ url('firefox.browsers.mobile.ios')
       <p>{{ ftl('browsers-mobile-get-enhanced-tracking-protection') }}</p>
 
       <p id="ios-download">
-        <a class="mzp-c-cta-link ga-product-download" href="{{ firefox_adjust_url('ios', 'firefox_browsers') }}" rel="external noopener" data-link-type="download" data-display-name="Download" data-download-version="ios" data-download-os="iOS">{{ ftl('browsers-mobile-download') }}</a>
+        <a class="mzp-c-cta-link ga-product-download" href="{{ app_store_url('firefox', 'firefox-browsers-mobile') }}" rel="external noopener" data-link-type="download" data-display-name="Download" data-download-version="ios" data-download-os="iOS">{{ ftl('browsers-mobile-download') }}</a>
       </p>
 
       <p><a class="mzp-c-cta-link ga-product-download" href="{{ url('firefox.browsers.mobile.ios') }}" data-cta-type="link" data-cta-text="iOS Learn More">{{ ftl('ui-learn-more') }}</a></p>
@@ -133,8 +133,8 @@ <h2 class="c-landing-grid-title"><a href="{{ url('firefox.browsers.mobile.focus'
       <div id="menu-focus-wrapper"  class="mzp-c-menu-list mzp-t-cta mzp-t-download">
         <h3 class="mzp-c-menu-list-title">{{ ftl('browsers-mobile-download') }}</h3>
         <ul class="mzp-c-menu-list-list" id="menu-mobile">
-          <li class="mzp-c-menu-list-item"><a href="{{ focus_adjust_url('android', 'firefox_browsers') }}" rel="external noopener" class="ga-product-download" data-link-type="download" data-display-name="Android" data-download-version="android" data-download-os="Android">{{ ftl('browsers-mobile-android') }}</a></li>
-          <li class="mzp-c-menu-list-item"><a href="{{ focus_adjust_url('ios', 'firefox_browsers') }}" rel="external noopener" class="ga-product-download" data-link-type="download" data-display-name="iOS" data-download-version="ios" data-download-os="iOS">{{ ftl('browsers-mobile-ios') }}</a></li>
+          <li class="mzp-c-menu-list-item"><a href="{{ play_store_url('focus', 'firefox-browsers-mobile') }}" rel="external noopener" class="ga-product-download" data-link-type="download" data-display-name="Android" data-download-version="android" data-download-os="Android">{{ ftl('browsers-mobile-android') }}</a></li>
+          <li class="mzp-c-menu-list-item"><a href="{{ app_store_url('focus', 'firefox-browsers-mobile') }}" rel="external noopener" class="ga-product-download" data-link-type="download" data-display-name="iOS" data-download-version="ios" data-download-os="iOS">{{ ftl('browsers-mobile-ios') }}</a></li>
         </ul>
       </div>
 
diff --git a/bedrock/firefox/templates/firefox/browsers/mobile/ios.html b/bedrock/firefox/templates/firefox/browsers/mobile/ios.html
index dbf90e946f8..a745c64d805 100644
--- a/bedrock/firefox/templates/firefox/browsers/mobile/ios.html
+++ b/bedrock/firefox/templates/firefox/browsers/mobile/ios.html
@@ -11,7 +11,7 @@
 
 {% set show_firefox_app_store_banner = switch('firefox-app-store-banner') %}
 {% set show_send_to_device = LANG in settings.SEND_TO_DEVICE_LOCALES %}
-{% set ios_url = firefox_adjust_url('ios', 'mobile-ios-page') %}
+{% set ios_url = app_store_url('firefox', 'firefox-browsers-mobile-ios') %}
 
 {% block page_css %}
   {{ css_bundle('protocol-split') }}
diff --git a/bedrock/firefox/templates/firefox/contentful-all.html b/bedrock/firefox/templates/firefox/contentful-all.html
index 04e1dec9ce1..a4edda1ac93 100644
--- a/bedrock/firefox/templates/firefox/contentful-all.html
+++ b/bedrock/firefox/templates/firefox/contentful-all.html
@@ -12,8 +12,8 @@
 {% set referrals = '?utm_source=www.mozilla.org&utm_medium=referral&utm_campaign=' + _utm_campaign %}
 
 {% set show_send_to_device = LANG in settings.SEND_TO_DEVICE_LOCALES %}
-{% set android_url = firefox_adjust_url('android', 'mobile-page') %}
-{% set ios_url = firefox_adjust_url('ios', 'mobile-page') %}
+{% set android_url = play_store_url('firefox', 'mobile-page') %}
+{% set ios_url = app_store_url('firefox', 'mobile-page') %}
 
 {# meta data #}
 {% block page_title %}{{ info.title }}{% endblock %}
diff --git a/bedrock/firefox/templates/firefox/facebookcontainer/index.html b/bedrock/firefox/templates/firefox/facebookcontainer/index.html
index 03fa9abf88f..4434fbd3777 100644
--- a/bedrock/firefox/templates/firefox/facebookcontainer/index.html
+++ b/bedrock/firefox/templates/firefox/facebookcontainer/index.html
@@ -51,10 +51,10 @@ <h1 class="mzp-u-title-lg">{{ ftl('facebook-container-facebook-well-contained-ke
 
         <ul>
           <li>
-            {{ google_play_button(href=firefox_adjust_url('android', 'fb-container-page'), id='playStoreLink') }}
+            {{ google_play_button(href=play_store_url('firefox', 'firefox-facebook-container'), id='playStoreLink') }}
           </li>
           <li>
-            {{ apple_app_store_button(href=firefox_adjust_url('ios', 'fb-container-page'), id='appStoreLink') }}
+            {{ apple_app_store_button(href=app_store_url('firefox', 'firefox-facebook-container'), id='appStoreLink') }}
           </li>
         </ul>
       {% endif %}
diff --git a/bedrock/firefox/templates/firefox/home/index-master.html b/bedrock/firefox/templates/firefox/home/index-master.html
index d94fbaae9f1..2e0dcdf1c26 100644
--- a/bedrock/firefox/templates/firefox/home/index-master.html
+++ b/bedrock/firefox/templates/firefox/home/index-master.html
@@ -138,8 +138,8 @@ <h5 class="mzp-c-menu-list-title">{{ ftl('firefox-home-download-the-browser') }}
           <li class="mzp-c-menu-list-item menu-desktop-unsupported"><a href="{{ url('firefox.new') }}" class="ga-product-download"  data-cta-type="link" data-cta-text="Firefox Desktop">{{ ftl('firefox-home-desktop') }}</a></li>
           {# Download link should be locale neutral see issue 7982 #}
           <li class="mzp-c-menu-list-item menu-desktop"><a href="/firefox/download/thanks/" class="ga-product-download" data-link-type="Desktop" data-download-os="Desktop" data-download-version="standard" data-link-text="Trackers">{{ ftl('firefox-home-desktop') }}</a></li>
-          <li class="mzp-c-menu-list-item menu-android"><a href="{{ firefox_adjust_url('android', 'firefox_home') }}" class="ga-product-download"  rel="external noopener" data-link-type="download" data-display-name="Android" data-download-version="android" data-download-os="Android" data-link-text="Trackers"> {{ ftl('firefox-home-android') }}</a></li>
-          <li class="mzp-c-menu-list-item menu-ios"><a href="{{ firefox_adjust_url('ios', 'firefox_home') }}" class="ga-product-download"  rel="external noopener" data-link-type="download" data-display-name="iOS" data-download-version="ios" data-download-os="iOS" data-link-text="Trackers">{{ ftl('firefox-home-ios') }}</a></li>
+          <li class="mzp-c-menu-list-item menu-android"><a href="{{ play_store_url('firefox', 'firefox-home') }}" class="ga-product-download"  rel="external noopener" data-link-type="download" data-display-name="Android" data-download-version="android" data-download-os="Android" data-link-text="Trackers"> {{ ftl('firefox-home-android') }}</a></li>
+          <li class="mzp-c-menu-list-item menu-ios"><a href="{{ app_store_url('firefox', 'firefox-home') }}" class="ga-product-download"  rel="external noopener" data-link-type="download" data-display-name="iOS" data-download-version="ios" data-download-os="iOS" data-link-text="Trackers">{{ ftl('firefox-home-ios') }}</a></li>
         </ul>
       </div>
       <p id="test-fbc" class="js-fx-only"><a class="mzp-c-cta-link" href="https://addons.mozilla.org/firefox/addon/facebook-container/{{ referrals }}">{{ ftl('firefox-home-get-the-facebook-container') }}</a></p>
@@ -207,8 +207,8 @@ <h4>{{ ftl('firefox-home-trade-clickbait-for') }}</h4>
       <div class="mzp-c-menu-list mzp-t-cta mzp-t-download">
         <h5 class="mzp-c-menu-list-title">{{ ftl('firefox-home-download-the-app') }}</h5>
         <ul class="mzp-c-menu-list-list" id="menu-pocket">
-          <li class="mzp-c-menu-list-item"><a href="{{ pocket_adjust_url('android', 'firefox-home') }}" rel="external noopener" data-cta-type="link" data-cta-text="Download Pocket for Android" data-link-text="Pocket"> {{ ftl('firefox-home-android') }}</a></li>
-          <li class="mzp-c-menu-list-item"><a href="{{ pocket_adjust_url('ios', 'firefox-home') }}" rel="external noopener" data-cta-type="link" data-cta-text="Download Pocket for iOS" data-link-text="Pocket">{{ ftl('firefox-home-ios') }}</a></li>
+          <li class="mzp-c-menu-list-item"><a href="{{ play_store_url('pocket', 'firefox-home') }}" rel="external noopener" data-cta-type="link" data-cta-text="Download Pocket for Android" data-link-text="Pocket"> {{ ftl('firefox-home-android') }}</a></li>
+          <li class="mzp-c-menu-list-item"><a href="{{ app_store_url('pocket', 'firefox-home') }}" rel="external noopener" data-cta-type="link" data-cta-text="Download Pocket for iOS" data-link-text="Pocket">{{ ftl('firefox-home-ios') }}</a></li>
         </ul>
       </div>
       <p><a class="mzp-c-cta-link" href="https://getpocket.com/signup/{{ referrals }}" rel="external noopener" data-cta-type="link" data-cta-text="Download for iOS" data-link-text="Pocket">{{ ftl('firefox-home-learn-more-about-pocket') }}</a></p>
diff --git a/bedrock/firefox/templates/firefox/new/desktop/download.html b/bedrock/firefox/templates/firefox/new/desktop/download.html
index 4dae360ac27..f7798240607 100644
--- a/bedrock/firefox/templates/firefox/new/desktop/download.html
+++ b/bedrock/firefox/templates/firefox/new/desktop/download.html
@@ -12,7 +12,7 @@
                                                   'firefox-desktop-download-just-download-the-browser',
                                                   'firefox-desktop-download-get-more-from-firefox') %}
 {% set referrals = '?utm_source=www.mozilla.org&utm_medium=referral&utm_campaign=firefox-desktop' %}
-{% set ios_url = 'https://apps.apple.com/app/apple-store/id989804926?pt=373246&ct=mozilla-org-firefox-new&mt=8' %}
+{% set ios_url = app_store_url('firefox', 'mozilla-org-firefox-new') %}
 
 {% block string_data %}{% endblock %}
 
diff --git a/bedrock/firefox/templates/firefox/products/index.html b/bedrock/firefox/templates/firefox/products/index.html
index 1860bb8eee7..1b73f34aa0f 100644
--- a/bedrock/firefox/templates/firefox/products/index.html
+++ b/bedrock/firefox/templates/firefox/products/index.html
@@ -39,8 +39,8 @@
   {% endif %}
 {% endblock %}
 
-{% set android_url = firefox_adjust_url('android', 'products-page') %}
-{% set ios_url = firefox_adjust_url('ios', 'products-page') %}
+{% set android_url = play_store_url('firefox', 'firefox-products') %}
+{% set ios_url = app_store_url('firefox', 'firefox-products') %}
 {% set referrals = '?utm_source=www.mozilla.org&utm_medium=referral&utm_campaign=firefox-products' %}
 {% set _entrypoint = 'mozilla.org-firefox-products' %}
 
@@ -110,8 +110,8 @@ <h3 class="mzp-c-menu-list-title">{{ ftl('download-button-download') }}</h3>
             {# Download link should be locale neutral see issue 7982 #}
             <li class="mzp-c-menu-list-item menu-desktop"><a href="/firefox/download/thanks/" data-link-type="Desktop" data-download-os="Desktop" data-download-version="standard">{{ ftl('firefox-products-desktop') }}</a></li>
           <!--<![endif]-->
-          <li class="mzp-c-menu-list-item menu-android"><a href="{{ firefox_adjust_url('android', 'firefox_home') }}" rel="external noopener" class="ga-product-download" data-link-type="download" data-display-name="Android" data-download-version="android" data-download-os="Android">{{ ftl('firefox-products-android') }}</a></li>
-          <li class="mzp-c-menu-list-item menu-ios"><a href="{{ firefox_adjust_url('ios', 'firefox_home') }}" rel="external noopener" class="ga-product-download" data-link-type="download" data-display-name="iOS" data-download-version="ios" data-download-os="iOS">{{ ftl('firefox-products-ios') }}</a></li>
+          <li class="mzp-c-menu-list-item menu-android"><a href="{{ play_store_url('firefox', 'firefox-products') }}" rel="external noopener" class="ga-product-download" data-link-type="download" data-display-name="Android" data-download-version="android" data-download-os="Android">{{ ftl('firefox-products-android') }}</a></li>
+          <li class="mzp-c-menu-list-item menu-ios"><a href="{{ app_store_url('firefox', 'firefox-products') }}" rel="external noopener" class="ga-product-download" data-link-type="download" data-display-name="iOS" data-download-version="ios" data-download-os="iOS">{{ ftl('firefox-products-ios') }}</a></li>
         </ul>
       </div>
       <p><a class="mzp-c-cta-link" href="{{ url('firefox.browsers.index') }}" data-cta-type="link" data-cta-text="See all browsers">{{ ftl('firefox-products-see-all-browsers') }}</a></p>
@@ -134,8 +134,8 @@ <h2 class="c-landing-grid-title"><a href="https://getpocket.com/firefox_learnmor
         <h3 class="mzp-c-menu-list-title">{{ ftl('firefox-products-get-pocket') }}</h3>
         <ul class="mzp-c-menu-list-list" id="menu-pocket">
           <li class="mzp-c-menu-list-item t-web"><a href="https://getpocket.com/firefox_learnmore/{{ referrals }}" rel="external noopener" data-cta-type="link" data-cta-text="Pocket for Desktop">{{ ftl('firefox-products-desktop') }}</a></li>
-          <li class="mzp-c-menu-list-item"><a href="{{ pocket_adjust_url('android', 'firefox_products') }}" rel="external noopener" data-cta-type="link" data-cta-text="Download Pocket Android">{{ ftl('firefox-products-android') }}</a></li>
-          <li class="mzp-c-menu-list-item"><a href="{{ pocket_adjust_url('ios', 'firefox_products') }}" rel="external noopener" data-cta-type="link" data-cta-text="Download Pocket iOS">{{ ftl('firefox-products-ios') }}</a></li>
+          <li class="mzp-c-menu-list-item"><a href="{{ play_store_url('pocket', 'firefox-products') }}" rel="external noopener" data-cta-type="link" data-cta-text="Download Pocket Android">{{ ftl('firefox-products-android') }}</a></li>
+          <li class="mzp-c-menu-list-item"><a href="{{ app_store_urll('pocket', 'firefox-products') }}" rel="external noopener" data-cta-type="link" data-cta-text="Download Pocket iOS">{{ ftl('firefox-products-ios') }}</a></li>
         </ul>
       </div>
 
@@ -161,8 +161,8 @@ <h2 class="c-landing-grid-title"><a href="{{ url('firefox.browsers.mobile.focus'
       <div id="menu-focus-wrapper"  class="mzp-c-menu-list mzp-t-cta mzp-t-download">
         <h3 class="mzp-c-menu-list-title">{{ ftl('download-button-download') }}</h3>
         <ul class="mzp-c-menu-list-list" id="menu-mobile">
-          <li class="mzp-c-menu-list-item"><a href="{{ focus_adjust_url('android', 'firefox_products') }}" rel="external noopener" class="ga-product-download" data-link-type="download" data-display-name="Android" data-download-version="android" data-download-os="Android">{{ ftl('firefox-products-android') }}</a></li>
-          <li class="mzp-c-menu-list-item"><a href="{{ focus_adjust_url('ios', 'firefox_products') }}" rel="external noopener" class="ga-product-download" data-link-type="download" data-display-name="iOS" data-download-version="ios" data-download-os="iOS">{{ ftl('firefox-products-ios') }}</a></li>
+          <li class="mzp-c-menu-list-item"><a href="{{ play_store_url('focus', 'firefox-products') }}" rel="external noopener" class="ga-product-download" data-link-type="download" data-display-name="Android" data-download-version="android" data-download-os="Android">{{ ftl('firefox-products-android') }}</a></li>
+          <li class="mzp-c-menu-list-item"><a href="{{ app_store_url('focus', 'firefox-products') }}" rel="external noopener" class="ga-product-download" data-link-type="download" data-display-name="iOS" data-download-version="ios" data-download-os="iOS">{{ ftl('firefox-products-ios') }}</a></li>
         </ul>
       </div>
 
diff --git a/bedrock/firefox/templates/firefox/releases/release-notes.html b/bedrock/firefox/templates/firefox/releases/release-notes.html
index d95b9732325..74c83874eb2 100644
--- a/bedrock/firefox/templates/firefox/releases/release-notes.html
+++ b/bedrock/firefox/templates/firefox/releases/release-notes.html
@@ -11,10 +11,10 @@
   {% set page_id = 'data-gtm-page-id="/firefox/ios/releasenotes/"' %}
   {% set product_name = release.product %}
   {% set download_button_primary %}
-    {{ apple_app_store_button(href=firefox_ios_url('mozorg-releasenotes_page-appstore-button'), id='download-ios-primary') }}
+    {{ apple_app_store_button(href=app_store_url('firefox', 'firefox-release-notes'), id='download-ios-primary') }}
   {% endset %}
   {% set download_button_secondary %}
-    {{ apple_app_store_button(href=firefox_ios_url('mozorg-releasenotes_page-appstore-button'), id='download-ios-secondary') }}
+    {{ apple_app_store_button(href=app_store_url('firefox', 'firefox-release-notes'), id='download-ios-secondary') }}
   {% endset %}
 {% elif release.product == 'Firefox for Android' %}
   {% set page_id = 'data-gtm-page-id="/firefox/android/releasenotes/"' %}
diff --git a/bedrock/firefox/templates/firefox/welcome/page17/page17-b.html b/bedrock/firefox/templates/firefox/welcome/page17/page17-b.html
index 52a4347bd46..1ec6d31741a 100644
--- a/bedrock/firefox/templates/firefox/welcome/page17/page17-b.html
+++ b/bedrock/firefox/templates/firefox/welcome/page17/page17-b.html
@@ -24,21 +24,24 @@
   {% set main_tagline = 'Firefox blockierst du ganz einfach Tracker, verwaltest spielend deine Passwörter und passt deine Datenschutzeinstellungen mit wenigen Klicks an.' %}
   {% set qr_caption = 'Um loszulegen, scanne den QR-Code' %}
   {% set qr_alt = 'QR-Code zum Scannen für Firefox' %}
-  {% set adjust_url = 'https://app.adjust.com/17szhv0y' %}
+  {% set android_url = play_store_url('firefox', 'firefox-welcome-17b-de') %}
+  {% set ios_url = app_store_url('firefox', 'firefox-welcome-17b-de') %}
 {% elif LANG == "fr" %}
   {% set page_title = 'Nouvelle année, nouveau téléphone ? Téléchargez l’application Firefox.' %}
   {% set main_title = 'Nouvelle année, nouveau téléphone ?<br> Téléchargez l’application Firefox.'|safe %}
   {% set main_tagline = 'Bloquez les traqueurs, gérez vos mots de passe et personnalisez simplement vos paramètres de confidentialité avec Firefox, où que vous soyez.' %}
   {% set qr_caption = 'Scanner le code QR pour commencer' %}
   {% set qr_alt = 'Code QR à scanner pour Firefox' %}
-  {% set adjust_url = 'https://app.adjust.com/17ckotcd' %}
+  {% set android_url = play_store_url('firefox', 'firefox-welcome-17b-fr') %}
+  {% set ios_url = app_store_url('firefox', 'firefox-welcome-17b-fr') %}
 {% else %}
   {% set page_title = 'New year, new phone? Get the Firefox app.' %}
   {% set main_title = 'New year, new phone?<br> Get the Firefox app.'|safe %}
   {% set main_tagline = 'Block trackers, manage passwords and easily customize your privacy settings with Firefox on-the-go.' %}
   {% set qr_caption = 'Scan the QR code to get started' %}
   {% set qr_alt = 'QR code to scan for Firefox' %}
-  {% set adjust_url = 'https://app.adjust.com/17py9i7o' %}
+  {% set android_url = play_store_url('firefox', 'firefox-welcome-17b') %}
+  {% set ios_url = app_store_url('firefox', 'firefox-welcome-17b') %}
 {% endif %}
 
 {% block shoulder_logo %}
@@ -83,10 +86,10 @@ <h1 class="c-main-title">{{ main_title }}</h1>
 
       <ul class="c-store-badges">
         <li class="c-store-badge-google">
-          {{ google_play_button(href=adjust_url, id='playStoreLink') }}
+          {{ google_play_button(href=andrid_url, id='playStoreLink') }}
         </li>
         <li class="c-store-badge-apple">
-          {{ apple_app_store_button(href=adjust_url, id='appStoreLink') }}
+          {{ apple_app_store_button(href=ios_url, id='appStoreLink') }}
         </li>
       </ul>
 
diff --git a/bedrock/firefox/templates/firefox/welcome/page4.html b/bedrock/firefox/templates/firefox/welcome/page4.html
index d765d52fb83..08d55cd1598 100644
--- a/bedrock/firefox/templates/firefox/welcome/page4.html
+++ b/bedrock/firefox/templates/firefox/welcome/page4.html
@@ -14,8 +14,8 @@
 {% block body_class %}{{ super() }} welcome-page4{% endblock %}
 
 {% set show_send_to_device = LANG in settings.SEND_TO_DEVICE_LOCALES %}
-{% set android_url = firefox_adjust_url('android', 'welcome-4') %}
-{% set ios_url = firefox_adjust_url('ios', 'welcome-4') %}
+{% set android_url = play_store_url('firefox', 'firefox-welcome-4') %}
+{% set ios_url = app_store_url('firefox', 'firefox-welcome-4') %}
 
 {%block page_css %}
  {{ super()}}
diff --git a/bedrock/firefox/templates/firefox/welcome/page6.html b/bedrock/firefox/templates/firefox/welcome/page6.html
index 184ce768b34..dfd389fcd3f 100644
--- a/bedrock/firefox/templates/firefox/welcome/page6.html
+++ b/bedrock/firefox/templates/firefox/welcome/page6.html
@@ -16,8 +16,8 @@
 {% set _entrypoint = 'mozilla.org-firefox-welcome-6' %}
 {% set _utm_campaign = 'welcome-6-default-browser' %}
 
-{% set android_url = firefox_adjust_url('android', 'moments6') %}
-{% set ios_url = firefox_adjust_url('ios', 'moments6') %}
+{% set android_url = play_store_url('firefox', 'firefox-welcome-6') %}
+{% set ios_url = app_store_url('firefox', 'firefox-welcome-6') %}
 {% set show_send_to_device = LANG in settings.SEND_TO_DEVICE_LOCALES %}
 
 {%block page_css %}
diff --git a/bedrock/firefox/templates/firefox/whatsnew/whatsnew-fx114-en.html b/bedrock/firefox/templates/firefox/whatsnew/whatsnew-fx114-en.html
index 90fd8f616b2..6a0b86277a0 100644
--- a/bedrock/firefox/templates/firefox/whatsnew/whatsnew-fx114-en.html
+++ b/bedrock/firefox/templates/firefox/whatsnew/whatsnew-fx114-en.html
@@ -46,10 +46,12 @@ <h2 class="wnp-main-title">Your privacy,<br> your rules</h2>
 
     <ul class="c-store-badges">
       <li class="c-store-badge-google">
-        {{ google_play_button(href='https://app.adjust.com/10mpolq5', id='playStoreLink') }}
+        {% set android_url = play_store_url('firefox', 'firefox-whatsnew-114') %}
+        {{ google_play_button(href=android_url, id='playStoreLink') }}
       </li>
       <li class="c-store-badge-apple">
-        {{ apple_app_store_button(href='https://app.adjust.com/10mpolq5', id='appStoreLink') }}
+        {% set ios_url = app_store_url('firefox', 'firefox-whatsnew-114') %}
+        {{ apple_app_store_button(href=ios_url, id='appStoreLink') }}
       </li>
     </ul>
 
diff --git a/bedrock/landing/templates/landing/firefox/fx100.html b/bedrock/landing/templates/landing/firefox/fx100.html
index d8efa3efbe0..4308fe458c8 100644
--- a/bedrock/landing/templates/landing/firefox/fx100.html
+++ b/bedrock/landing/templates/landing/firefox/fx100.html
@@ -17,10 +17,12 @@
 {% block header %}Go your own way with Firefox mobile{% endblock %}
 {% block body_copy %}Firefox mobile adapts to you and makes it easier than ever to see all your open tabs, past searches, and favorite sites.{% endblock %}
 {% block ios_badge %}
-  {{ apple_app_store_button(href='https://app.adjust.com/jcn6eyw?campaign=firefox100&adgroup=ios-store', id='appStoreLink-primary', class_name='ios store-badge') }}
+  {% set ios_url = app_store_url('firefox', 'firefox-landing-100') %}
+  {{ apple_app_store_button(href=ios_url, id='appStoreLink-primary', class_name='ios store-badge') }}
 {% endblock %}
 {% block android_badge %}
-  {{ google_play_button(href='https://app.adjust.com/jcn6eyw?campaign=firefox100&adgroup=android-store', id='playStoreLink-primary', class_name='android store-badge') }}
+  {% set android_url = play_store_url('firefox', 'firefox-landing-100') %}
+  {{ google_play_button(href=android_url, id='playStoreLink-primary', class_name='android store-badge') }}
 {% endblock %}
 {% block site_footer %}
   {% with theme_class='mzp-t-light' %}
diff --git a/bedrock/mozorg/templates/mozorg/contentful-all.html b/bedrock/mozorg/templates/mozorg/contentful-all.html
index 7c5c64a0742..c79f0931253 100644
--- a/bedrock/mozorg/templates/mozorg/contentful-all.html
+++ b/bedrock/mozorg/templates/mozorg/contentful-all.html
@@ -12,8 +12,8 @@
 {% set referrals = '?utm_source=www.mozilla.org&utm_medium=referral&utm_campaign=' + _utm_campaign %}
 
 {% set show_send_to_device = LANG in settings.SEND_TO_DEVICE_LOCALES %}
-{% set android_url = firefox_adjust_url('android', _utm_campaign) %}
-{% set ios_url = firefox_adjust_url('ios', _utm_campaign) %}
+{% set android_url = play_store_url('firefox', _utm_campaign) %}
+{% set ios_url = app_store_url('firefox', _utm_campaign) %}
 
 {# meta data #}
 {% block page_title %}{{ info.title }}{% endblock %}
diff --git a/bedrock/mozorg/templatetags/misc.py b/bedrock/mozorg/templatetags/misc.py
index 15a3f6c217f..d187b8f7038 100644
--- a/bedrock/mozorg/templatetags/misc.py
+++ b/bedrock/mozorg/templatetags/misc.py
@@ -8,7 +8,6 @@
 import urllib.parse
 from os import path
 from os.path import splitext
-from urllib.parse import quote
 
 from django.conf import settings
 from django.contrib.staticfiles.finders import find as find_static
@@ -24,7 +23,6 @@
 from product_details import product_details
 
 from bedrock.base.templatetags.helpers import static
-from bedrock.firefox.firefox_details import firefox_ios
 
 ALL_FX_PLATFORMS = ("windows", "linux", "mac", "android", "ios")
 
@@ -533,49 +531,6 @@ def absolute_url(url):
     return prefix + url
 
 
-@library.global_function
-@jinja2.pass_context
-def firefox_ios_url(ctx, ct_param=None):
-    """
-    Output a link to the Firefox for iOS download page on the Apple App Store
-    taking locales into account.
-
-    Use the locale from the current request. Check if the locale matches one of
-    the Store's supported countries, return the localized page's URL or fall
-    back to the default (English) page if not.
-
-    The optional ct_param is a campaign value for the app analytics.
-
-    Examples
-    ========
-
-    In Template
-    -----------
-
-        {{ firefox_ios_url() }}
-
-    For en-US this would output:
-
-        https://itunes.apple.com/us/app/firefox-private-safe-browser/id989804926
-
-    For es-ES this would output:
-
-        https://itunes.apple.com/es/app/firefox-private-safe-browser/id989804926
-
-    For ja this would output:
-
-        https://itunes.apple.com/jp/app/firefox-private-safe-browser/id989804926
-
-    """
-    locale = getattr(ctx["request"], "locale", "en-US")
-    link = firefox_ios.get_download_url("release", locale)
-
-    if ct_param:
-        return link + "?ct=" + ct_param
-
-    return link
-
-
 @library.filter
 def htmlattr(_list, **kwargs):
     """
@@ -653,11 +608,20 @@ def ifeq(a, b, text):
 
 @library.global_function
 @jinja2.pass_context
-def app_store_url(ctx, product):
+def app_store_url(ctx, product, campaign):
     """Returns a localised app store URL for a given product"""
-    base_url = getattr(settings, f"APPLE_APPSTORE_{product.upper()}_LINK")
     locale = getattr(ctx["request"], "locale", "en-US")
     countries = settings.APPLE_APPSTORE_COUNTRY_MAP
+    params = "?pt=373246&ct={cmp}&mt=8"
+
+    if product == "focus" and locale == "de":
+        base_url = getattr(settings, "APPLE_APPSTORE_KLAR_LINK")
+    else:
+        base_url = getattr(settings, f"APPLE_APPSTORE_{product.upper()}_LINK")
+
+    if campaign:
+        base_url = base_url + params.format(cmp=campaign)
+
     if locale in countries:
         return base_url.format(country=countries[locale])
     else:
@@ -666,10 +630,24 @@ def app_store_url(ctx, product):
 
 @library.global_function
 @jinja2.pass_context
-def play_store_url(ctx, product):
+def play_store_url(ctx, product, campaign):
     """Returns a localised play store URL for a given product"""
+    locale = lang_short(ctx)
     base_url = getattr(settings, f"GOOGLE_PLAY_{product.upper()}_LINK")
-    return f"{base_url}&hl={lang_short(ctx)}"
+    params = "&referrer=utm_source%3Dwww.mozilla.org%26utm_medium%3Dreferral%26utm_campaign%3D{cmp}"
+
+    if product == "focus" and locale == "de":
+        base_url = getattr(settings, "GOOGLE_PLAY_KLAR_LINK")
+    else:
+        base_url = getattr(settings, f"GOOGLE_PLAY_{product.upper()}_LINK")
+
+    if campaign:
+        base_url = base_url + params.format(cmp=campaign)
+
+    if locale:
+        base_url = base_url + f"&hl={locale}"
+
+    return base_url
 
 
 @library.global_function
@@ -689,131 +667,6 @@ def native_language_name(ctx):
     return language["native"] if language else locale
 
 
-def _get_adjust_link(adjust_url, app_store_url, google_play_url, redirect, locale, product, adgroup, creative=None):
-    link = adjust_url
-    params = "campaign=www.mozilla.org&adgroup=" + adgroup
-    redirect_url = None
-
-    # Get the appropriate app store URL to use as a fallback redirect.
-    if redirect == "ios":
-        countries = settings.APPLE_APPSTORE_COUNTRY_MAP
-        if locale in countries:
-            redirect_url = app_store_url.format(country=countries[locale])
-        else:
-            redirect_url = app_store_url.replace("/{country}/", "/")
-    elif redirect == "android":
-        redirect_url = google_play_url
-
-    # Optional creative parameter.
-    if creative:
-        params += "&creative=" + creative
-
-    params += "&mz_pr=" + product
-
-    if redirect_url:
-        link += "?redirect=" + quote(redirect_url, safe="") + "&" + params + "&mz_pl=" + redirect
-    else:
-        link += "?" + params
-
-    return link
-
-
-@library.global_function
-@jinja2.pass_context
-def firefox_adjust_url(ctx, redirect, adgroup, creative=None):
-    """
-    Return an adjust.com link for Firefox on mobile.
-
-    Examples
-    ========
-
-    In Template
-    -----------
-
-        {{ firefox_adjust_url('ios', 'accounts-page') }}
-    """
-    adjust_url = settings.ADJUST_FIREFOX_URL
-    app_store_url = settings.APPLE_APPSTORE_FIREFOX_LINK
-    play_store_url = settings.GOOGLE_PLAY_FIREFOX_LINK
-    locale = getattr(ctx["request"], "locale", "en-US")
-
-    return _get_adjust_link(adjust_url, app_store_url, play_store_url, redirect, locale, "firefox_mobile", adgroup, creative)
-
-
-@library.global_function
-@jinja2.pass_context
-def focus_adjust_url(ctx, redirect, adgroup, creative=None):
-    """
-    Return an adjust.com link for Focus/Klar on mobile.
-
-    Examples
-    ========
-
-    In Template
-    -----------
-
-        {{ focus_adjust_url('ios', 'fights-for-you-page') }}
-    """
-    klar_locales = ["de"]
-    adjust_url = settings.ADJUST_FOCUS_URL
-    app_store_url = settings.APPLE_APPSTORE_FOCUS_LINK
-    play_store_url = settings.GOOGLE_PLAY_FOCUS_LINK
-    locale = getattr(ctx["request"], "locale", "en-US")
-    product = "focus"
-
-    if locale in klar_locales:
-        adjust_url = settings.ADJUST_KLAR_URL
-        app_store_url = settings.APPLE_APPSTORE_KLAR_LINK
-        play_store_url = settings.GOOGLE_PLAY_KLAR_LINK
-        product = "klar"
-
-    return _get_adjust_link(adjust_url, app_store_url, play_store_url, redirect, locale, product, adgroup, creative)
-
-
-@library.global_function
-@jinja2.pass_context
-def pocket_adjust_url(ctx, redirect, adgroup, creative=None):
-    """
-    Return an adjust.com link for Pocket on mobile.
-
-    Examples
-    ========
-
-    In Template
-    -----------
-
-        {{ pocket_adjust_url('ios', 'accounts-page') }}
-    """
-    adjust_url = settings.ADJUST_POCKET_URL
-    app_store_url = settings.APPLE_APPSTORE_POCKET_LINK
-    play_store_url = settings.GOOGLE_PLAY_POCKET_LINK
-    locale = getattr(ctx["request"], "locale", "en-US")
-
-    return _get_adjust_link(adjust_url, app_store_url, play_store_url, redirect, locale, "pocket", adgroup, creative)
-
-
-@library.global_function
-@jinja2.pass_context
-def lockwise_adjust_url(ctx, redirect, adgroup, creative=None):
-    """
-    Return an adjust.com link for Lockwise on mobile.
-
-    Examples
-    ========
-
-    In Template
-    -----------
-
-        {{ lockwise_adjust_url('ios', 'accounts-page') }}
-    """
-    adjust_url = settings.ADJUST_LOCKWISE_URL
-    app_store_url = settings.APPLE_APPSTORE_LOCKWISE_LINK
-    play_store_url = settings.GOOGLE_PLAY_LOCKWISE_LINK
-    locale = getattr(ctx["request"], "locale", "en-US")
-
-    return _get_adjust_link(adjust_url, app_store_url, play_store_url, redirect, locale, "lockwise", adgroup, creative)
-
-
 def _fxa_product_url(product_url, entrypoint, optional_parameters=None):
     separator = "&" if "?" in product_url else "?"
     url = f"{product_url}{separator}entrypoint={entrypoint}&form_type=button&utm_source={entrypoint}&utm_medium=referral"
diff --git a/bedrock/mozorg/tests/test_helper_misc.py b/bedrock/mozorg/tests/test_helper_misc.py
index 3ed6242c410..37d91643221 100644
--- a/bedrock/mozorg/tests/test_helper_misc.py
+++ b/bedrock/mozorg/tests/test_helper_misc.py
@@ -663,40 +663,6 @@ def test_urls(self):
         assert misc.absolute_url("https://www.mozilla.org/en-US/firefox/new/") == expected
 
 
-class TestFirefoxIOSURL(TestCase):
-    rf = RequestFactory()
-
-    def _render(self, locale, ct_param=None):
-        req = self.rf.get("/")
-        req.locale = locale
-
-        if ct_param:
-            return render("{{ firefox_ios_url('%s') }}" % ct_param, {"request": req})
-
-        return render("{{ firefox_ios_url() }}", {"request": req})
-
-    def test_firefox_ios_url_no_locale(self):
-        """No locale, fallback to default URL"""
-        assert self._render("") == "https://itunes.apple.com/app/firefox-private-safe-browser/id989804926"
-
-    def test_firefox_ios_url_default(self):
-        """should fallback to default URL"""
-        assert self._render("ar") == "https://itunes.apple.com/app/firefox-private-safe-browser/id989804926"
-        assert self._render("zu") == "https://itunes.apple.com/app/firefox-private-safe-browser/id989804926"
-
-    def test_firefox_ios_url_localized(self):
-        """should return localized URL"""
-        assert self._render("en-US") == "https://itunes.apple.com/us/app/firefox-private-safe-browser/id989804926"
-        assert self._render("es-ES") == "https://itunes.apple.com/es/app/firefox-private-safe-browser/id989804926"
-        assert self._render("ja") == "https://itunes.apple.com/jp/app/firefox-private-safe-browser/id989804926"
-
-    def test_firefox_ios_url_param(self):
-        """should return default or localized URL with ct param"""
-        assert self._render("", "mozorg") == ("https://itunes.apple.com/app/firefox-private-safe-browser/id989804926?ct=mozorg")
-        assert self._render("en-US", "mozorg") == ("https://itunes.apple.com/us/app/firefox-private-safe-browser/id989804926?ct=mozorg")
-        assert self._render("es-ES", "mozorg") == ("https://itunes.apple.com/es/app/firefox-private-safe-browser/id989804926?ct=mozorg")
-
-
 @pytest.mark.parametrize(
     "html, cleaned",
     [
@@ -807,302 +773,176 @@ def test_csrf():
 class TestAppStoreURL(TestCase):
     rf = RequestFactory()
 
-    def _render(self, locale):
+    def _render(self, product, campaign, locale):
         req = self.rf.get("/")
         req.locale = locale
-        product = "lockwise"
-        return render("{{ app_store_url('%s') }}" % product, {"request": req})
+        return render(
+            "{{{{ app_store_url('{0}', '{1}') }}}}".format(product, campaign),
+            {"request": req},
+        )
 
-    def test_app_store_url_no_locale(self):
+    def test_firefox_app_store_url_no_locale(self):
         """No locale, fallback to default URL"""
-        assert self._render("") == "https://itunes.apple.com/app/id1314000270?mt=8"
+        assert self._render("firefox", "", "") == "https://apps.apple.com/app/apple-store/id989804926"
 
-    def test_app_store_url_default(self):
+    def test_firefox_app_store_url_default(self):
         """should fallback to default URL"""
-        assert self._render("ar") == "https://itunes.apple.com/app/id1314000270?mt=8"
-        assert self._render("zu") == "https://itunes.apple.com/app/id1314000270?mt=8"
-
-    def test_app_store_url_localized(self):
-        """should return localized URL"""
-        assert self._render("en-US") == "https://itunes.apple.com/us/app/id1314000270?mt=8"
-        assert self._render("es-ES") == "https://itunes.apple.com/es/app/id1314000270?mt=8"
-        assert self._render("de") == "https://itunes.apple.com/de/app/id1314000270?mt=8"
-
-
-class TestPlayStoreURL(TestCase):
-    rf = RequestFactory()
-
-    def _render(self, locale):
-        req = self.rf.get("/")
-        req.locale = locale
-        product = "lockwise"
-        return render("{{ play_store_url('%s') }}" % product, {"request": req})
+        assert self._render("firefox", "", "ar") == "https://apps.apple.com/app/apple-store/id989804926"
+        assert self._render("firefox", "", "zu") == "https://apps.apple.com/app/apple-store/id989804926"
 
-    def test_play_store_url_localized(self):
+    def test_firefox_app_store_url_localized(self):
         """should return localized URL"""
-        assert self._render("en-US") == "https://play.google.com/store/apps/details?id=mozilla.lockbox&amp;hl=en"
-        assert self._render("es-ES") == "https://play.google.com/store/apps/details?id=mozilla.lockbox&amp;hl=es"
-        assert self._render("de") == "https://play.google.com/store/apps/details?id=mozilla.lockbox&amp;hl=de"
-
-
-class TestLangShort(TestCase):
-    rf = RequestFactory()
-
-    def _render(self, locale, domain=None):
-        req = self.rf.get("/")
-        req.locale = locale
-
-        return render("{{ lang_short() }}", {"request": req})
-
-    def test_shortened_locales(self):
-        """should return a shortened locale code"""
-        assert self._render("en-US") == "en"
-        assert self._render("es-ES") == "es"
-        assert self._render("de") == "de"
-
-
-class TestNativeLanguageName(TestCase):
-    rf = RequestFactory()
-
-    def _render(self, locale, domain=None):
-        req = self.rf.get("/")
-        req.locale = locale
-
-        return render("{{ native_language_name() }}", {"request": req})
-
-    def test_native_language_names(self):
-        """should return a native language name"""
-        assert self._render("en-US") == "English (US)"
-        assert self._render("de") == "Deutsch"
-        assert self._render("tr") == "Türkçe"
-
-    def test_unknown_locale_code(self):
-        """should return locale code if unknown"""
-        assert self._render("aaa") == "aaa"
-
-
-class TestFirefoxAdjustUrl(TestCase):
-    rf = RequestFactory()
-
-    def _render(self, locale, redirect, adgroup, creative=None):
-        req = self.rf.get("/")
-        req.locale = locale
-
-        if creative:
-            return render(f"{{{{ firefox_adjust_url('{redirect}', '{adgroup}', '{creative}') }}}}", {"request": req})
+        assert self._render("firefox", "", "en-US") == "https://apps.apple.com/us/app/apple-store/id989804926"
+        assert self._render("firefox", "", "es-ES") == "https://apps.apple.com/es/app/apple-store/id989804926"
+        assert self._render("firefox", "", "de") == "https://apps.apple.com/de/app/apple-store/id989804926"
 
-        return render(f"{{{{ firefox_adjust_url('{redirect}', '{adgroup}') }}}}", {"request": req})
-
-    def test_firefox_ios_adjust_url(self):
-        """Firefox for mobile with an App Store URL redirect"""
+    def test_firefox_app_store_url_localized_campaign(self):
+        """should return localized URL with additional campaign parameters"""
         assert (
-            self._render("en-US", "ios", "test-page") == "https://app.adjust.com/2uo1qc?redirect="
-            "https%3A%2F%2Fitunes.apple.com%2Fus%2Fapp%2Ffirefox-private-safe-browser%2Fid989804926"
-            "&amp;campaign=www.mozilla.org&amp;adgroup=test-page&amp;mz_pr=firefox_mobile&amp;mz_pl=ios"
+            self._render("firefox", "firefox-home", "en-US")
+            == "https://apps.apple.com/us/app/apple-store/id989804926?pt=373246&amp;ct=firefox-home&amp;mt=8"
         )
-
-    def test_firefox_ios_adjust_url_invalid_country(self):
-        """Firefox for mobile with an App Store URL redirect with an unsupported country"""
         assert (
-            self._render("zz", "ios", "test-page") == "https://app.adjust.com/2uo1qc?redirect="
-            "https%3A%2F%2Fitunes.apple.com%2Fapp%2Ffirefox-private-safe-browser%2Fid989804926"
-            "&amp;campaign=www.mozilla.org&amp;adgroup=test-page&amp;mz_pr=firefox_mobile&amp;mz_pl=ios"
+            self._render("firefox", "firefox-home", "es-ES")
+            == "https://apps.apple.com/es/app/apple-store/id989804926?pt=373246&amp;ct=firefox-home&amp;mt=8"
         )
-
-    def test_firefox_ios_adjust_url_creative(self):
-        """Firefox for mobile with an App Store URL redirect and creative param"""
         assert (
-            self._render("de", "ios", "test-page", "experiment-name") == "https://app.adjust.com/2uo1qc?redirect="
-            "https%3A%2F%2Fitunes.apple.com%2Fde%2Fapp%2Ffirefox-private-safe-browser%2Fid989804926"
-            "&amp;campaign=www.mozilla.org&amp;adgroup=test-page&amp;creative=experiment-name&amp;mz_pr=firefox_mobile&amp;mz_pl=ios"
+            self._render("firefox", "firefox-home", "de")
+            == "https://apps.apple.com/de/app/apple-store/id989804926?pt=373246&amp;ct=firefox-home&amp;mt=8"
         )
 
-    def test_firefox_android_adjust_url(self):
-        """Firefox for mobile with a Play Store redirect"""
+    def test_focus_app_store_url_localized_campaign(self):
+        """should return localized URL with additional campaign parameters"""
+        assert (
+            self._render("focus", "firefox-home", "en-US")
+            == "https://apps.apple.com/us/app/apple-store/id1055677337?pt=373246&amp;ct=firefox-home&amp;mt=8"
+        )
         assert (
-            self._render("en-US", "android", "test-page") == "https://app.adjust.com/2uo1qc?redirect="
-            "https%3A%2F%2Fplay.google.com%2Fstore%2Fapps%2Fdetails%3Fid%3Dorg.mozilla.firefox"
-            "&amp;campaign=www.mozilla.org&amp;adgroup=test-page&amp;mz_pr=firefox_mobile&amp;mz_pl=android"
+            self._render("focus", "firefox-home", "es-ES")
+            == "https://apps.apple.com/es/app/apple-store/id1055677337?pt=373246&amp;ct=firefox-home&amp;mt=8"
+        )
+        assert (
+            self._render("focus", "firefox-home", "de")
+            == "https://apps.apple.com/de/app/apple-store/id1073435754?pt=373246&amp;ct=firefox-home&amp;mt=8"
         )
 
-    def test_firefox_no_redirect_adjust_url(self):
-        """Firefox for mobile with no redirect"""
+    def test_pocket_app_store_url_localized_campaign(self):
+        """should return localized URL with additional campaign parameters"""
+        assert (
+            self._render("pocket", "firefox-home", "en-US")
+            == "https://apps.apple.com/us/app/apple-store/id309601447?pt=373246&amp;ct=firefox-home&amp;mt=8"
+        )
         assert (
-            self._render("en-US", None, "test-page") == "https://app.adjust.com/2uo1qc?"
-            "campaign=www.mozilla.org&amp;adgroup=test-page&amp;mz_pr=firefox_mobile"
+            self._render("pocket", "firefox-home", "es-ES")
+            == "https://apps.apple.com/es/app/apple-store/id309601447?pt=373246&amp;ct=firefox-home&amp;mt=8"
+        )
+        assert (
+            self._render("pocket", "firefox-home", "de")
+            == "https://apps.apple.com/de/app/apple-store/id309601447?pt=373246&amp;ct=firefox-home&amp;mt=8"
         )
 
 
-class TestFocusAdjustUrl(TestCase):
+class TestPlayStoreURL(TestCase):
     rf = RequestFactory()
 
-    def _render(self, locale, redirect, adgroup, creative=None):
+    def _render(self, product, campaign, locale):
         req = self.rf.get("/")
         req.locale = locale
-
-        if creative:
-            return render(f"{{{{ focus_adjust_url('{redirect}', '{adgroup}', '{creative}') }}}}", {"request": req})
-
-        return render(f"{{{{ focus_adjust_url('{redirect}', '{adgroup}') }}}}", {"request": req})
-
-    def test_focus_ios_adjust_url(self):
-        """Firefox Focus with an App Store URL redirect"""
-        assert (
-            self._render("en-US", "ios", "test-page") == "https://app.adjust.com/b8s7qo?redirect="
-            "https%3A%2F%2Fitunes.apple.com%2Fus%2Fapp%2Ffirefox-focus-privacy-browser%2Fid1055677337"
-            "&amp;campaign=www.mozilla.org&amp;adgroup=test-page&amp;mz_pr=focus&amp;mz_pl=ios"
+        return render(
+            "{{{{ play_store_url('{0}', '{1}') }}}}".format(product, campaign),
+            {"request": req},
         )
 
-    def test_focus_ios_adjust_url_invalid_country(self):
-        """Firefox Focus with an App Store URL redirect with an unsupported country"""
-        assert (
-            self._render("zz", "ios", "test-page") == "https://app.adjust.com/b8s7qo?redirect="
-            "https%3A%2F%2Fitunes.apple.com%2Fapp%2Ffirefox-focus-privacy-browser%2Fid1055677337"
-            "&amp;campaign=www.mozilla.org&amp;adgroup=test-page&amp;mz_pr=focus&amp;mz_pl=ios"
-        )
+    def test_firefox_play_store_url_no_locale(self):
+        """No locale, fallback to default URL"""
+        assert self._render("firefox", "", "") == "https://play.google.com/store/apps/details?id=org.mozilla.firefox"
 
-    def test_focus_ios_adjust_url_creative(self):
-        """Firefox Focus with an App Store URL redirect and creative param"""
-        assert (
-            self._render("fr", "ios", "test-page", "experiment-name") == "https://app.adjust.com/b8s7qo?"
-            "redirect=https%3A%2F%2Fitunes.apple.com%2Ffr%2Fapp%2Ffirefox-focus-privacy-browser%2Fid1055677337"
-            "&amp;campaign=www.mozilla.org&amp;adgroup=test-page&amp;creative=experiment-name&amp;mz_pr=focus&amp;mz_pl=ios"
-        )
+    def test_firefox_play_store_url_localized(self):
+        """should return localized URL"""
+        assert self._render("firefox", "", "en-US") == "https://play.google.com/store/apps/details?id=org.mozilla.firefox&amp;hl=en"
+        assert self._render("firefox", "", "es-ES") == "https://play.google.com/store/apps/details?id=org.mozilla.firefox&amp;hl=es"
+        assert self._render("firefox", "", "de") == "https://play.google.com/store/apps/details?id=org.mozilla.firefox&amp;hl=de"
 
-    def test_focus_android_adjust_url(self):
-        """Firefox Focus for mobile with a Play Store redirect"""
+    def test_firefox_play_store_url_localized_campaign(self):
+        """should return localized URL with additional campaign parameters"""
         assert (
-            self._render("en-US", "android", "test-page") == "https://app.adjust.com/b8s7qo?redirect="
-            "https%3A%2F%2Fplay.google.com%2Fstore%2Fapps%2Fdetails%3Fid%3Dorg.mozilla.focus"
-            "&amp;campaign=www.mozilla.org&amp;adgroup=test-page&amp;mz_pr=focus&amp;mz_pl=android"
+            self._render("firefox", "firefox-home", "en-US")
+            == "https://play.google.com/store/apps/details?id=org.mozilla.firefox&amp;referrer=utm_source%3Dwww.mozilla.org%26utm_medium%3Dreferral%26utm_campaign%3Dfirefox-home&amp;hl=en"
         )
-
-    def test_focus_no_redirect_adjust_url(self):
-        """Firefox Focus for mobile with no redirect"""
         assert (
-            self._render("en-US", None, "test-page") == "https://app.adjust.com/b8s7qo?"
-            "campaign=www.mozilla.org&amp;adgroup=test-page&amp;mz_pr=focus"
+            self._render("firefox", "firefox-home", "es-ES")
+            == "https://play.google.com/store/apps/details?id=org.mozilla.firefox&amp;referrer=utm_source%3Dwww.mozilla.org%26utm_medium%3Dreferral%26utm_campaign%3Dfirefox-home&amp;hl=es"
         )
-
-    def test_klar_ios_adjust_url(self):
-        """Firefox Klar with an App Store URL redirect"""
         assert (
-            self._render("de", "ios", "test-page") == "https://app.adjust.com/jfcx5x?redirect="
-            "https%3A%2F%2Fitunes.apple.com%2Fde%2Fapp%2Fklar-by-firefox%2Fid1073435754"
-            "&amp;campaign=www.mozilla.org&amp;adgroup=test-page&amp;mz_pr=klar&amp;mz_pl=ios"
+            self._render("firefox", "firefox-home", "de")
+            == "https://play.google.com/store/apps/details?id=org.mozilla.firefox&amp;referrer=utm_source%3Dwww.mozilla.org%26utm_medium%3Dreferral%26utm_campaign%3Dfirefox-home&amp;hl=de"
         )
 
-    def test_klar_android_adjust_url(self):
-        """Firefox Klar for mobile with a Play Store redirect"""
+    def test_focus_play_store_url_localized_campaign(self):
+        """should return localized URL with additional campaign parameters"""
         assert (
-            self._render("de", "android", "test-page") == "https://app.adjust.com/jfcx5x?redirect="
-            "https%3A%2F%2Fplay.google.com%2Fstore%2Fapps%2Fdetails%3Fid%3Dorg.mozilla.klar"
-            "&amp;campaign=www.mozilla.org&amp;adgroup=test-page&amp;mz_pr=klar&amp;mz_pl=android"
+            self._render("focus", "firefox-home", "en-US")
+            == "https://play.google.com/store/apps/details?id=org.mozilla.focus&amp;referrer=utm_source%3Dwww.mozilla.org%26utm_medium%3Dreferral%26utm_campaign%3Dfirefox-home&amp;hl=en"
         )
-
-
-class TestLockwiseAdjustUrl(TestCase):
-    rf = RequestFactory()
-
-    def _render(self, locale, redirect, adgroup, creative=None):
-        req = self.rf.get("/")
-        req.locale = locale
-
-        if creative:
-            return render(f"{{{{ lockwise_adjust_url('{redirect}', '{adgroup}', '{creative}') }}}}", {"request": req})
-
-        return render(f"{{{{ lockwise_adjust_url('{redirect}', '{adgroup}') }}}}", {"request": req})
-
-    def test_lockwise_ios_adjust_url(self):
-        """Firefox Lockwise for mobile with an App Store URL redirect"""
         assert (
-            self._render("en-US", "ios", "test-page") == "https://app.adjust.com/6tteyjo?redirect="
-            "https%3A%2F%2Fitunes.apple.com%2Fus%2Fapp%2Fid1314000270%3Fmt%3D8"
-            "&amp;campaign=www.mozilla.org&amp;adgroup=test-page&amp;mz_pr=lockwise&amp;mz_pl=ios"
+            self._render("focus", "firefox-home", "es-ES")
+            == "https://play.google.com/store/apps/details?id=org.mozilla.focus&amp;referrer=utm_source%3Dwww.mozilla.org%26utm_medium%3Dreferral%26utm_campaign%3Dfirefox-home&amp;hl=es"
         )
-
-    def test_lockwise_ios_adjust_url_invalid_country(self):
-        """Firefox Lockwise for mobile with an App Store URL redirect with an unsupported country"""
         assert (
-            self._render("zz", "ios", "test-page") == "https://app.adjust.com/6tteyjo?redirect="
-            "https%3A%2F%2Fitunes.apple.com%2Fapp%2Fid1314000270%3Fmt%3D8"
-            "&amp;campaign=www.mozilla.org&amp;adgroup=test-page&amp;mz_pr=lockwise&amp;mz_pl=ios"
+            self._render("focus", "firefox-home", "de")
+            == "https://play.google.com/store/apps/details?id=org.mozilla.klar&amp;referrer=utm_source%3Dwww.mozilla.org%26utm_medium%3Dreferral%26utm_campaign%3Dfirefox-home&amp;hl=de"
         )
 
-    def test_lockwise_ios_adjust_url_creative(self):
-        """Firefox Lockwise for mobile with an App Store URL redirect and creative param"""
+    def test_pocket_play_store_url_localized_campaign(self):
+        """should return localized URL with additional campaign parameters"""
         assert (
-            self._render("de", "ios", "test-page", "experiment-name") == "https://app.adjust.com/6tteyjo"
-            "?redirect=https%3A%2F%2Fitunes.apple.com%2Fde%2Fapp%2Fid1314000270%3Fmt%3D8"
-            "&amp;campaign=www.mozilla.org&amp;adgroup=test-page&amp;creative=experiment-name&amp;mz_pr=lockwise&amp;mz_pl=ios"
+            self._render("pocket", "firefox-home", "en-US")
+            == "https://play.google.com/store/apps/details?id=com.ideashower.readitlater.pro&amp;referrer=utm_source%3Dwww.mozilla.org%26utm_medium%3Dreferral%26utm_campaign%3Dfirefox-home&amp;hl=en"
         )
-
-    def test_lockwise_android_adjust_url(self):
-        """Firefox Lockwise for mobile with a Play Store redirect"""
         assert (
-            self._render("en-US", "android", "test-page") == "https://app.adjust.com/6tteyjo?redirect="
-            "https%3A%2F%2Fplay.google.com%2Fstore%2Fapps%2Fdetails%3Fid%3Dmozilla.lockbox"
-            "&amp;campaign=www.mozilla.org&amp;adgroup=test-page&amp;mz_pr=lockwise&amp;mz_pl=android"
+            self._render("pocket", "firefox-home", "es-ES")
+            == "https://play.google.com/store/apps/details?id=com.ideashower.readitlater.pro&amp;referrer=utm_source%3Dwww.mozilla.org%26utm_medium%3Dreferral%26utm_campaign%3Dfirefox-home&amp;hl=es"
         )
-
-    def test_lockwise_no_redirect_adjust_url(self):
-        """Firefox Lockwise for mobile with no redirect"""
         assert (
-            self._render("en-US", None, "test-page") == "https://app.adjust.com/6tteyjo?"
-            "campaign=www.mozilla.org&amp;adgroup=test-page&amp;mz_pr=lockwise"
+            self._render("pocket", "firefox-home", "de")
+            == "https://play.google.com/store/apps/details?id=com.ideashower.readitlater.pro&amp;referrer=utm_source%3Dwww.mozilla.org%26utm_medium%3Dreferral%26utm_campaign%3Dfirefox-home&amp;hl=de"
         )
 
 
-class TestPocketAdjustUrl(TestCase):
+class TestLangShort(TestCase):
     rf = RequestFactory()
 
-    def _render(self, locale, redirect, adgroup, creative=None):
+    def _render(self, locale, domain=None):
         req = self.rf.get("/")
         req.locale = locale
 
-        if creative:
-            return render(f"{{{{ pocket_adjust_url('{redirect}', '{adgroup}', '{creative}') }}}}", {"request": req})
+        return render("{{ lang_short() }}", {"request": req})
 
-        return render(f"{{{{ pocket_adjust_url('{redirect}', '{adgroup}') }}}}", {"request": req})
+    def test_shortened_locales(self):
+        """should return a shortened locale code"""
+        assert self._render("en-US") == "en"
+        assert self._render("es-ES") == "es"
+        assert self._render("de") == "de"
 
-    def test_pocket_ios_adjust_url(self):
-        """Pocket for mobile with an App Store URL redirect"""
-        assert (
-            self._render("en-US", "ios", "test-page") == "https://app.adjust.com/m54twk?redirect="
-            "https%3A%2F%2Fitunes.apple.com%2Fus%2Fapp%2Fpocket-save-read-grow%2Fid309601447"
-            "&amp;campaign=www.mozilla.org&amp;adgroup=test-page&amp;mz_pr=pocket&amp;mz_pl=ios"
-        )
 
-    def test_pocket_ios_adjust_url_invalid_country(self):
-        """Pocket for mobile with an App Store URL redirect with an unsupported country"""
-        assert (
-            self._render("zz", "ios", "test-page") == "https://app.adjust.com/m54twk?redirect="
-            "https%3A%2F%2Fitunes.apple.com%2Fapp%2Fpocket-save-read-grow%2Fid309601447"
-            "&amp;campaign=www.mozilla.org&amp;adgroup=test-page&amp;mz_pr=pocket&amp;mz_pl=ios"
-        )
+class TestNativeLanguageName(TestCase):
+    rf = RequestFactory()
 
-    def test_pocket_ios_adjust_url_creative(self):
-        """Pocket for mobile with an App Store URL redirect and creative param"""
-        assert (
-            self._render("de", "ios", "test-page", "experiment-name") == "https://app.adjust.com/m54twk?redirect="
-            "https%3A%2F%2Fitunes.apple.com%2Fde%2Fapp%2Fpocket-save-read-grow%2Fid309601447"
-            "&amp;campaign=www.mozilla.org&amp;adgroup=test-page&amp;creative=experiment-name&amp;mz_pr=pocket&amp;mz_pl=ios"
-        )
+    def _render(self, locale, domain=None):
+        req = self.rf.get("/")
+        req.locale = locale
 
-    def test_pocket_android_adjust_url(self):
-        """Pocket for mobile with a Play Store redirect"""
-        assert (
-            self._render("en-US", "android", "test-page") == "https://app.adjust.com/m54twk?redirect="
-            "https%3A%2F%2Fplay.google.com%2Fstore%2Fapps%2Fdetails%3Fid%3Dcom.ideashower.readitlater.pro"
-            "&amp;campaign=www.mozilla.org&amp;adgroup=test-page&amp;mz_pr=pocket&amp;mz_pl=android"
-        )
+        return render("{{ native_language_name() }}", {"request": req})
 
-    def test_pocket_no_redirect_adjust_url(self):
-        """Pocket for mobile with no redirect"""
-        assert (
-            self._render("en-US", None, "test-page") == "https://app.adjust.com/m54twk?"
-            "campaign=www.mozilla.org&amp;adgroup=test-page&amp;mz_pr=pocket"
-        )
+    def test_native_language_names(self):
+        """should return a native language name"""
+        assert self._render("en-US") == "English (US)"
+        assert self._render("de") == "Deutsch"
+        assert self._render("tr") == "Türkçe"
+
+    def test_unknown_locale_code(self):
+        """should return locale code if unknown"""
+        assert self._render("aaa") == "aaa"
 
 
 @override_settings(FXA_ENDPOINT=TEST_FXA_ENDPOINT)
diff --git a/bedrock/settings/appstores.py b/bedrock/settings/appstores.py
index 13672633420..f480f4028bf 100644
--- a/bedrock/settings/appstores.py
+++ b/bedrock/settings/appstores.py
@@ -16,9 +16,8 @@
 # Bug 1264843, Issue 13108: link to China build of Fx4A, for display within Fx China repack
 GOOGLE_PLAY_FIREFOX_LINK_MOZILLAONLINE = "https://www.firefox.com.cn/mobile/get-app/"
 
-# Link to Firefox for iOS on the Apple App Store with Google Analytics campaign
-# patameters. Each implementation should add a "ct" parameter for analytics.
-APPLE_APPSTORE_FIREFOX_LINK = "https://itunes.apple.com/{country}/app/firefox-private-safe-browser/id989804926"
+# Link to Firefox for iOS on the Apple App Store.
+APPLE_APPSTORE_FIREFOX_LINK = "https://apps.apple.com/{country}/app/apple-store/id989804926"
 
 # Map Mozilla's locale codes to Apple's country codes so we can link to a
 # localized App Store page when possible. Here's the official territory list:
@@ -81,29 +80,23 @@
 }
 
 # Link to Firefox Focus on the Apple App Store.
-APPLE_APPSTORE_FOCUS_LINK = "https://itunes.apple.com/{country}/app/firefox-focus-privacy-browser/id1055677337"
+APPLE_APPSTORE_FOCUS_LINK = "https://apps.apple.com/{country}/app/apple-store/id1055677337"
 
 # Link to Firefox Focus on the Google Play store.
 GOOGLE_PLAY_FOCUS_LINK = "https://play.google.com/store/apps/details?id=org.mozilla.focus"
 
 # Link to Firefox Focus on the Apple App Store.
-APPLE_APPSTORE_KLAR_LINK = "https://itunes.apple.com/{country}/app/klar-by-firefox/id1073435754"
+APPLE_APPSTORE_KLAR_LINK = "https://apps.apple.com/{country}/app/apple-store/id1073435754"
 
 # Link to Firefox Klar on the Google Play store.
 GOOGLE_PLAY_KLAR_LINK = "https://play.google.com/store/apps/details?id=org.mozilla.klar"
 
 # Link to Pocket on the Apple App Store.
-APPLE_APPSTORE_POCKET_LINK = "https://itunes.apple.com/{country}/app/pocket-save-read-grow/id309601447"
+APPLE_APPSTORE_POCKET_LINK = "https://apps.apple.com/{country}/app/apple-store/id309601447"
 
 # Link to Pocket on the Google Play store.
 GOOGLE_PLAY_POCKET_LINK = "https://play.google.com/store/apps/details?id=com.ideashower.readitlater.pro"
 
-# Link to Lockwise on the Apple App Store.
-APPLE_APPSTORE_LOCKWISE_LINK = "https://itunes.apple.com/{country}/app/id1314000270?mt=8"
-
-# Link to Lockwise on the Google Play store.
-GOOGLE_PLAY_LOCKWISE_LINK = "https://play.google.com/store/apps/details?id=mozilla.lockbox"
-
 # Link to Firefox Beta on the Google Play Store.
 GOOGLE_PLAY_FIREFOX_BETA_LINK = "https://play.google.com/store/apps/details?id=org.mozilla.firefox_beta"
 
@@ -115,10 +108,3 @@
 
 # Link to Firefox Send on the Google Play Store.
 GOOGLE_PLAY_FIREFOX_SEND_LINK = "https://play.google.com/store/apps/details?id=org.mozilla.firefoxsend"
-
-# app.adjust.com links for all of the above products (Issue 7214)
-ADJUST_FIREFOX_URL = "https://app.adjust.com/2uo1qc"
-ADJUST_FOCUS_URL = "https://app.adjust.com/b8s7qo"
-ADJUST_KLAR_URL = "https://app.adjust.com/jfcx5x"
-ADJUST_POCKET_URL = "https://app.adjust.com/m54twk"
-ADJUST_LOCKWISE_URL = "https://app.adjust.com/6tteyjo"
diff --git a/bedrock/settings/base.py b/bedrock/settings/base.py
index 48a42d53752..ad79a16be2d 100644
--- a/bedrock/settings/base.py
+++ b/bedrock/settings/base.py
@@ -921,17 +921,11 @@ def get_app_name(hostname):
 
 # Google Play and Apple App Store settings
 from .appstores import (  # noqa: E402, F401
-    ADJUST_FIREFOX_URL,
-    ADJUST_FOCUS_URL,
-    ADJUST_KLAR_URL,
-    ADJUST_LOCKWISE_URL,
-    ADJUST_POCKET_URL,
     AMAZON_FIREFOX_FIRE_TV_LINK,
     APPLE_APPSTORE_COUNTRY_MAP,
     APPLE_APPSTORE_FIREFOX_LINK,
     APPLE_APPSTORE_FOCUS_LINK,
     APPLE_APPSTORE_KLAR_LINK,
-    APPLE_APPSTORE_LOCKWISE_LINK,
     APPLE_APPSTORE_POCKET_LINK,
     GOOGLE_PLAY_FIREFOX_BETA_LINK,
     GOOGLE_PLAY_FIREFOX_LINK,
@@ -941,7 +935,6 @@ def get_app_name(hostname):
     GOOGLE_PLAY_FIREFOX_SEND_LINK,
     GOOGLE_PLAY_FOCUS_LINK,
     GOOGLE_PLAY_KLAR_LINK,
-    GOOGLE_PLAY_LOCKWISE_LINK,
     GOOGLE_PLAY_POCKET_LINK,
 )
 
diff --git a/docs/attribution/0003-firefox-mobile.rst b/docs/attribution/0003-firefox-mobile.rst
index 32decc70c7c..17b4e1197eb 100644
--- a/docs/attribution/0003-firefox-mobile.rst
+++ b/docs/attribution/0003-firefox-mobile.rst
@@ -8,26 +8,40 @@
 Firefox mobile attribution
 ==========================
 
-For Firefox mobile app store referrals we use `Adjust`_, a third-party
-attribution system for mobile apps that is designed to measure, optimize
-and scale app growth. We use Adjust tracking links across www.mozilla.org
-when we link to app stores for both Firefox and Firefox Focus on Android
-and iOS. We also often embed Adjust links in QR codes that we display to
-desktop visitors.
+For Firefox mobile referrals we use native app store web links with additional
+campaign parameters to help measure download to install rates.
 
-To find out more about Adjust, see the following links:
+App store url helpers
+---------------------
 
-- `What is mobile ad attribution?`_
-- `Attribution methods`_
+To help streamline creating app store referral links we have `app_store_url()` and
+`play_store_url()` helpers, which accept a `product`` name and an optional
+`campaign`` parameter.
 
-Adjust link helpers
--------------------
+For example:
 
-Whilst they are not used routinely in our pages, bedrock does have a series
-of `Adjust link helpers`_ that can be used to create Adjust links for different
-products.
+```
+play_store_url('firefox', 'firefox-home')
+app_store_url('firefox', 'firefox-home')
+```
 
-.. _Adjust: https://www.adjust.com/
-.. _What is mobile ad attribution?: https://www.adjust.com/blog/mobile-ad-attribution-introduction-for-beginners/
-.. _Attribution methods: https://help.adjust.com/en/article/attribution-methods
-.. _Adjust link helpers: https://github.com/mozilla/bedrock/blob/main/bedrock/mozorg/templatetags/misc.py
+Would render:
+
+```
+https://apps.apple.com/us/app/apple-store/id989804926?pt=373246&amp;ct=firefox-home&amp;mt=8
+https://play.google.com/store/apps/details?id=org.mozilla.firefox&amp;referrer=utm_source%3Dwww.mozilla.org%26utm_medium%3Dreferral%26utm_campaign%3Dfirefox-home&amp;hl=en
+```
+
+For Firefox Focus:
+
+```
+play_store_url('focus', 'firefox-browsers-mobile-focus')
+app_store_url('focus', 'firefox-browsers-mobile-focus')
+```
+
+Would render:
+
+```
+https://apps.apple.com/us/app/apple-store/id1055677337?pt=373246&amp;ct=firefox-home&amp;mt=8
+https://play.google.com/store/apps/details?id=org.mozilla.focus&amp;referrer=utm_source%3Dwww.mozilla.org%26utm_medium%3Dreferral%26utm_campaign%3Dfirefox-home&amp;hl=en
+```
diff --git a/media/js/base/datalayer-productdownload.es6.js b/media/js/base/datalayer-productdownload.es6.js
index 8bd6d1647a9..7b979e744a7 100644
--- a/media/js/base/datalayer-productdownload.es6.js
+++ b/media/js/base/datalayer-productdownload.es6.js
@@ -12,7 +12,6 @@ const iTunesURL = /^https:\/\/itunes.apple.com/;
 const appStoreURL = /^https:\/\/apps.apple.com/;
 const playStoreURL = /^https:\/\/play.google.com/;
 const marketURL = /^market:\/\/play.google.com/;
-const adjustURL = /^https:\/\/app.adjust.com/;
 
 if (typeof window.dataLayer === 'undefined') {
     window.dataLayer = [];
@@ -32,8 +31,7 @@ TrackProductDownload.isValidDownloadURL = (downloadURL) => {
             iTunesURL.test(downloadURL) ||
             appStoreURL.test(downloadURL) ||
             playStoreURL.test(downloadURL) ||
-            marketURL.test(downloadURL) ||
-            adjustURL.test(downloadURL)
+            marketURL.test(downloadURL)
         ) {
             return true;
         } else {
@@ -184,15 +182,6 @@ TrackProductDownload.getEventFromUrl = (downloadURL) => {
             'store',
             'release'
         );
-    } else if (adjustURL.test(downloadURL)) {
-        const adjustProduct = params.mz_pr ? params.mz_pr : 'unrecognized';
-        const adjustPlatform = params.mz_pl ? params.mz_pl : '';
-        eventObject = TrackProductDownload.getEventObject(
-            adjustProduct,
-            adjustPlatform,
-            'adjust',
-            'release'
-        );
     }
 
     return eventObject;
diff --git a/tests/unit/spec/base/datalayer-productdownload.js b/tests/unit/spec/base/datalayer-productdownload.js
index 772fa36ab2c..67b49271dc6 100644
--- a/tests/unit/spec/base/datalayer-productdownload.js
+++ b/tests/unit/spec/base/datalayer-productdownload.js
@@ -48,12 +48,6 @@ describe('TrackProductDownload.isValidDownloadURL', function () {
         );
         expect(testPlayStoreURL).toBe(true);
     });
-    it('should recognize Adjust as a valid URL', function () {
-        let testAdjustURL = TrackProductDownload.isValidDownloadURL(
-            'https://app.adjust.com/2uo1qc?redirect=https%3A%2F%2Fplay.google.com%2Fstore%2Fapps%2Fdetails%3Fid%3Dorg.mozilla.firefox&campaign=www.mozilla.org&adgroup=mobile-android-page'
-        );
-        expect(testAdjustURL).toBe(true);
-    });
     it('should not accept a random link to mozilla.org as a valid URL', function () {
         let testRandomURL = TrackProductDownload.isValidDownloadURL(
             'https://www.mozilla.org/en-US/firefox/all/'
@@ -117,12 +111,6 @@ describe('TrackProductDownload.getEventFromUrl', function () {
         );
         expect(testEvent['product']).toBe('firefox_mobile');
     });
-    it('should identify product for Firefox with Adjust', function () {
-        let testEvent = TrackProductDownload.getEventFromUrl(
-            'https://app.adjust.com/2uo1qc?mz_pr=firefox_mobile&mz_pl=mobile'
-        );
-        expect(testEvent['product']).toBe('firefox_mobile');
-    });
     it('should identify product for Pocket in the App Store', function () {
         let testEvent = TrackProductDownload.getEventFromUrl(
             'https://itunes.apple.com/{country}/app/pocket-save-read-grow/id309601447'
@@ -135,12 +123,6 @@ describe('TrackProductDownload.getEventFromUrl', function () {
         );
         expect(testEvent['product']).toBe('pocket');
     });
-    it('should identify product for Pocket with Adjust', function () {
-        let testEvent = TrackProductDownload.getEventFromUrl(
-            'https://app.adjust.com/m54twk?mz_pr=pocket&mz_pl=mobile'
-        );
-        expect(testEvent['product']).toBe('pocket');
-    });
     it('should identify product for Focus in the App Store', function () {
         let testEvent = TrackProductDownload.getEventFromUrl(
             'https://itunes.apple.com/{country}/app/firefox-focus-privacy-browser/id1055677337'
@@ -153,12 +135,6 @@ describe('TrackProductDownload.getEventFromUrl', function () {
         );
         expect(testEvent['product']).toBe('focus');
     });
-    it('should identify product for Focus with Adjust', function () {
-        let testEvent = TrackProductDownload.getEventFromUrl(
-            'https://app.adjust.com/b8s7qo?mz_pr=focus&mz_pl=android'
-        );
-        expect(testEvent['product']).toBe('focus');
-    });
     it('should identify product for Klar in the App Store', function () {
         let testEvent = TrackProductDownload.getEventFromUrl(
             'https://itunes.apple.com/{country}/app/klar-by-firefox/id1073435754'
@@ -171,12 +147,6 @@ describe('TrackProductDownload.getEventFromUrl', function () {
         );
         expect(testEvent['product']).toBe('klar');
     });
-    it('should identify product for Klar with Adjust', function () {
-        let testEvent = TrackProductDownload.getEventFromUrl(
-            'https://app.adjust.com/jfcx5x?mz_pr=klar&mz_pl=mobile'
-        );
-        expect(testEvent['product']).toBe('klar');
-    });
     it('should identify product as unrecognized if App Store link is not found', function () {
         let testEvent = TrackProductDownload.getEventFromUrl(
             'https://itunes.apple.com/us/app/49th-parallel-coffee-roasters/id1567407403'
@@ -232,24 +202,6 @@ describe('TrackProductDownload.getEventFromUrl', function () {
         );
         expect(testEvent['platform']).toBe('android');
     });
-    it('should identify platform for Adjust link direct to Play Store', function () {
-        let testEvent = TrackProductDownload.getEventFromUrl(
-            'https://app.adjust.com/b8s7qo?redirect=https%3A%2F%2Fplay.google.com%2Fstore%2Fapps%2Fdetails%3Fid%3Dorg.mozilla.focus&campaign=www.mozilla.org&adgroup=mobile-focus-page&mz_pr=focus&mz_pl=android'
-        );
-        expect(testEvent['platform']).toBe('android');
-    });
-    it('should identify platform for Adjust link direct to App Store', function () {
-        let testEvent = TrackProductDownload.getEventFromUrl(
-            'https://app.adjust.com/b8s7qo?redirect=https%3A%2F%2Fitunes.apple.com%2Fus%2Fapp%2Ffirefox-focus-privacy-browser%2Fid1055677337&campaign=www.mozilla.org&adgroup=mobile-focus-page&mz_pr=focus&mz_pl=ios'
-        );
-        expect(testEvent['platform']).toBe('ios');
-    });
-    it('should not identify platform for Adjust link without redirect', function () {
-        let testEvent = TrackProductDownload.getEventFromUrl(
-            'https://app.adjust.com/b8s7qo'
-        );
-        expect(testEvent['platform']).toBe('');
-    });
     // release channel
     it('should identify release_channel for Firefox Release', function () {
         let testEvent = TrackProductDownload.getEventFromUrl(
@@ -342,12 +294,6 @@ describe('TrackProductDownload.getEventFromUrl', function () {
         );
         expect(testEvent['download_language']).toBeFalsy();
     });
-    it('should not identify language for an Adjust link', function () {
-        let testEvent = TrackProductDownload.getEventFromUrl(
-            'https://app.adjust.com/2uo1qc?mz_pr=focus&mz_pl=android'
-        );
-        expect(testEvent['download_language']).toBeFalsy();
-    });
 });
 
 describe('TrackProductDownload.handleLink', function () {
diff --git a/tests/unit/spec/firefox/all/all-downloads-unified.js b/tests/unit/spec/firefox/all/all-downloads-unified.js
index 0b7e432cf28..80f50b97238 100644
--- a/tests/unit/spec/firefox/all/all-downloads-unified.js
+++ b/tests/unit/spec/firefox/all/all-downloads-unified.js
@@ -429,7 +429,7 @@ describe('all-downloads-unified.js', function () {
                     <h4 class="c-locale-label">Multiple languages</h4>
                     <ul class="c-download-list">
                         <li>
-                            <a id="playStoreLink-list" rel="external" href="https://app.adjust.com/2uo1qc?redirect=https%3A%2F%2Fplay.google.com%2Fstore%2Fapps%2Fdetails%3Fid%3Dorg.mozilla.firefox&amp;campaign=www.mozilla.org&amp;adgroup=all-page" data-link-type="download" data-download-os="Android" data-mozillaonline-link="https://play.google.com/store/apps/details?id=cn.mozilla.firefox&amp;referrer=utm_source%3Dmozilla%26utm_medium%3DReferral%26utm_campaign%3Dmozilla-org">
+                            <a id="playStoreLink-list" rel="external" href="https://play.google.com/store/apps/details?id=org.mozilla.firefox" data-link-type="download" data-download-os="Android" data-mozillaonline-link="https://play.google.com/store/apps/details?id=cn.mozilla.firefox&amp;referrer=utm_source%3Dmozilla%26utm_medium%3DReferral%26utm_campaign%3Dmozilla-org">
                                 Google Play
                             </a>
                         </li>