diff --git a/docs/designers-developers/developers/richtext.md b/docs/designers-developers/developers/richtext.md
index 6e0752f64f8752..e662ce41b7cf94 100644
--- a/docs/designers-developers/developers/richtext.md
+++ b/docs/designers-developers/developers/richtext.md
@@ -49,7 +49,6 @@ wp.blocks.registerBlockType( /* ... */, {
 				props.setAttributes( { content: content } ); // Store updated content as a block attribute
 			},
 			placeholder: __( 'Heading...' ), // Display this text before any content has been added by the user
-			keepPlaceholderOnFocus: true // Keep the placeholder text showing even when the field is focused (leave this property off to remove placeholder content on focus)
 		} );
 	},
 
@@ -85,7 +84,6 @@ registerBlockType( /* ... */, {
 				formattingControls={ [ 'bold', 'italic' ] } // Allow the content to be made bold or italic, but do not allow other formatting options
 				onChange={ ( content ) => setAttributes( { content } ) } // Store updated content as a block attribute
 				placeholder={ __( 'Heading...' ) } // Display this text before any content has been added by the user
-				keepPlaceholderOnFocus // Keep the placeholder text showing even when the field is focused (leave this property off to remove placeholder content on focus)
 			/>
 		);
 	},
diff --git a/packages/block-editor/src/components/rich-text/README.md b/packages/block-editor/src/components/rich-text/README.md
index 9cc0b3e93fccdd..e271bc5200e658 100644
--- a/packages/block-editor/src/components/rich-text/README.md
+++ b/packages/block-editor/src/components/rich-text/README.md
@@ -53,10 +53,6 @@ Render a rich [`contenteditable` input](https://developer.mozilla.org/en-US/docs
 
 *Optional.* Whether to show the input is selected or not in order to show the formatting controls. By default it renders the controls when the block is selected.
 
-### `keepPlaceholderOnFocus: Boolean`
-
-*Optional.* By default, the placeholder will hide as soon as the editable field receives focus. With this setting it can be be kept while the field is focussed and empty.
-
 ### `autocompleters: Array<Completer>`
 
 *Optional.* A list of autocompleters to use instead of the default.
diff --git a/packages/block-editor/src/components/rich-text/index.js b/packages/block-editor/src/components/rich-text/index.js
index 8a3ef0550045bc..0c501ddd8a1c1e 100644
--- a/packages/block-editor/src/components/rich-text/index.js
+++ b/packages/block-editor/src/components/rich-text/index.js
@@ -293,7 +293,6 @@ class RichTextWrapper extends Component {
 			isSelected: originalIsSelected,
 			onCreateUndoLevel,
 			placeholder,
-			keepPlaceholderOnFocus,
 			// eslint-disable-next-line no-unused-vars
 			allowedFormats,
 			withoutInteractiveFormatting,
@@ -340,7 +339,6 @@ class RichTextWrapper extends Component {
 				wrapperClassName={ classnames( wrapperClasses, wrapperClassName ) }
 				className={ classnames( classes, className ) }
 				placeholder={ placeholder }
-				keepPlaceholderOnFocus={ keepPlaceholderOnFocus }
 				allowedFormats={ adjustedAllowedFormats }
 				withoutInteractiveFormatting={ withoutInteractiveFormatting }
 				onEnter={ this.onEnter }
diff --git a/packages/block-editor/src/components/rich-text/index.native.js b/packages/block-editor/src/components/rich-text/index.native.js
index 61cbf2551751a1..ccb5e0d15bf7ec 100644
--- a/packages/block-editor/src/components/rich-text/index.native.js
+++ b/packages/block-editor/src/components/rich-text/index.native.js
@@ -49,7 +49,6 @@ function RichTextWraper( {
 	isSelected: originalIsSelected,
 	onCreateUndoLevel,
 	placeholder,
-	keepPlaceholderOnFocus,
 	// From experimental filter.
 	...experimentalProps
 } ) {
@@ -68,7 +67,6 @@ function RichTextWraper( {
 			wrapperClassName={ classnames( wrapperClasses, wrapperClassName ) }
 			className={ classnames( classes, className ) }
 			placeholder={ placeholder }
-			keepPlaceholderOnFocus={ keepPlaceholderOnFocus }
 			__unstableIsSelected={ originalIsSelected }
 			//__unstablePatterns={ getPatterns() }
 			//__unstableEnterPatterns={ getEnterPatterns() }
diff --git a/packages/block-library/src/button/edit.js b/packages/block-library/src/button/edit.js
index a5f70204d6557c..967dc29c9e44cb 100644
--- a/packages/block-library/src/button/edit.js
+++ b/packages/block-library/src/button/edit.js
@@ -127,7 +127,6 @@ class ButtonEdit extends Component {
 						backgroundColor: backgroundColor.color,
 						color: textColor.color,
 					} }
-					keepPlaceholderOnFocus
 				/>
 				<BaseControl
 					label={ __( 'Link' ) }
diff --git a/packages/block-library/src/file/edit.js b/packages/block-library/src/file/edit.js
index 616092ac82203f..3b7f1fa0e32a3e 100644
--- a/packages/block-library/src/file/edit.js
+++ b/packages/block-library/src/file/edit.js
@@ -212,7 +212,6 @@ class FileEdit extends Component {
 							tagName="div" // must be block-level or else cursor disappears
 							value={ fileName }
 							placeholder={ __( 'Write file name…' ) }
-							keepPlaceholderOnFocus
 							withoutInteractiveFormatting
 							onChange={ ( text ) => setAttributes( { fileName: text } ) }
 						/>
@@ -225,7 +224,6 @@ class FileEdit extends Component {
 									value={ downloadButtonText }
 									withoutInteractiveFormatting
 									placeholder={ __( 'Add text…' ) }
-									keepPlaceholderOnFocus
 									onChange={ ( text ) => setAttributes( { downloadButtonText: text } ) }
 								/>
 							</div>
diff --git a/packages/block-library/src/search/edit.js b/packages/block-library/src/search/edit.js
index 40834ab63f3ab3..81c2ec63d8acb4 100644
--- a/packages/block-library/src/search/edit.js
+++ b/packages/block-library/src/search/edit.js
@@ -13,7 +13,6 @@ export default function SearchEdit( { className, attributes, setAttributes } ) {
 				wrapperClassName="wp-block-search__label"
 				aria-label={ __( 'Label text' ) }
 				placeholder={ __( 'Add label…' ) }
-				keepPlaceholderOnFocus
 				withoutInteractiveFormatting
 				value={ label }
 				onChange={ ( html ) => setAttributes( { label: html } ) }
@@ -33,7 +32,6 @@ export default function SearchEdit( { className, attributes, setAttributes } ) {
 				className="wp-block-search__button-rich-text"
 				aria-label={ __( 'Button text' ) }
 				placeholder={ __( 'Add button text…' ) }
-				keepPlaceholderOnFocus
 				withoutInteractiveFormatting
 				value={ buttonText }
 				onChange={ ( html ) => setAttributes( { buttonText: html } ) }