diff --git a/packages/block-editor/src/components/button-block-appender/index.js b/packages/block-editor/src/components/button-block-appender/index.js
index 7fd751165f5b45..1cbbb5980903a2 100644
--- a/packages/block-editor/src/components/button-block-appender/index.js
+++ b/packages/block-editor/src/components/button-block-appender/index.js
@@ -6,8 +6,8 @@ import classnames from 'classnames';
 /**
  * WordPress dependencies
  */
-import { Button, Icon } from '@wordpress/components';
-import { __ } from '@wordpress/i18n';
+import { Button, Icon, Tooltip } from '@wordpress/components';
+import { _x, sprintf } from '@wordpress/i18n';
 
 /**
  * Internal dependencies
@@ -21,17 +21,31 @@ function ButtonBlockAppender( { rootClientId, className } ) {
 			<BlockDropZone rootClientId={ rootClientId } />
 			<Inserter
 				rootClientId={ rootClientId }
-				renderToggle={ ( { onToggle, disabled, isOpen } ) => (
-					<Button
-						className={ classnames( className, 'block-editor-button-block-appender' ) }
-						onClick={ onToggle }
-						aria-expanded={ isOpen }
-						disabled={ disabled }
-					>
-						<span className="screen-reader-text">{ __( 'Add Block' ) }</span>
-						<Icon icon="insert" />
-					</Button>
-				) }
+				renderToggle={ ( { onToggle, disabled, isOpen, blockTitle, hasSingleBlockType } ) => {
+					let label;
+					if ( hasSingleBlockType ) {
+						// translators: %s: the name of the block when there is only one
+						label = sprintf( _x( 'Add %s', 'directly add the only allowed block' ), blockTitle );
+					} else {
+						label = _x( 'Add block', 'Generic label for block inserter button' );
+					}
+					const isToggleButton = ! hasSingleBlockType;
+					return (
+						<Tooltip text={ label }>
+							<Button
+								className={ classnames( className, 'block-editor-button-block-appender' ) }
+								onClick={ onToggle }
+								aria-haspopup={ isToggleButton ? 'true' : undefined }
+								aria-expanded={ isToggleButton ? isOpen : undefined }
+								disabled={ disabled }
+								label={ label }
+							>
+								<span className="screen-reader-text">{ label }</span>
+								<Icon icon="insert" />
+							</Button>
+						</Tooltip>
+					);
+				} }
 				isAppender
 			/>
 		</>
diff --git a/packages/block-editor/src/components/default-block-appender/test/__snapshots__/index.js.snap b/packages/block-editor/src/components/default-block-appender/test/__snapshots__/index.js.snap
index 9a09dae0d47674..08a0f7df9efe74 100644
--- a/packages/block-editor/src/components/default-block-appender/test/__snapshots__/index.js.snap
+++ b/packages/block-editor/src/components/default-block-appender/test/__snapshots__/index.js.snap
@@ -29,7 +29,7 @@ exports[`DefaultBlockAppender should append a default block when input focused 1
     rows={1}
     value="Start writing or type / to choose a block"
   />
-  <WithSelect(IfCondition(Inserter))
+  <WithSelect(WithDispatch(IfCondition(Inserter)))
     isAppender={true}
     position="top right"
   />
@@ -53,7 +53,7 @@ exports[`DefaultBlockAppender should match snapshot 1`] = `
     rows={1}
     value="Start writing or type / to choose a block"
   />
-  <WithSelect(IfCondition(Inserter))
+  <WithSelect(WithDispatch(IfCondition(Inserter)))
     isAppender={true}
     position="top right"
   />
@@ -77,7 +77,7 @@ exports[`DefaultBlockAppender should optionally show without prompt 1`] = `
     rows={1}
     value=""
   />
-  <WithSelect(IfCondition(Inserter))
+  <WithSelect(WithDispatch(IfCondition(Inserter)))
     isAppender={true}
     position="top right"
   />
diff --git a/packages/block-editor/src/components/inserter/index.js b/packages/block-editor/src/components/inserter/index.js
index 5abb1ae4ef9230..b9fd9dead4b377 100644
--- a/packages/block-editor/src/components/inserter/index.js
+++ b/packages/block-editor/src/components/inserter/index.js
@@ -1,29 +1,46 @@
+/**
+ * External dependencies
+ */
+import { get } from 'lodash';
 /**
  * WordPress dependencies
  */
-import { __ } from '@wordpress/i18n';
+import { __, _x, sprintf } from '@wordpress/i18n';
 import { Dropdown, IconButton } from '@wordpress/components';
 import { Component } from '@wordpress/element';
-import { withSelect } from '@wordpress/data';
+import { withDispatch, withSelect } from '@wordpress/data';
 import { compose, ifCondition } from '@wordpress/compose';
+import {
+	createBlock,
+	getBlockType,
+} from '@wordpress/blocks';
 
 /**
  * Internal dependencies
  */
 import InserterMenu from './menu';
 
-const defaultRenderToggle = ( { onToggle, disabled, isOpen } ) => (
-	<IconButton
-		icon="insert"
-		label={ __( 'Add block' ) }
-		labelPosition="bottom"
-		onClick={ onToggle }
-		className="editor-inserter__toggle block-editor-inserter__toggle"
-		aria-haspopup="true"
-		aria-expanded={ isOpen }
-		disabled={ disabled }
-	/>
-);
+const defaultRenderToggle = ( { onToggle, disabled, isOpen, blockTitle, hasSingleBlockType } ) => {
+	let label;
+	if ( hasSingleBlockType ) {
+		// translators: %s: the name of the block when there is only one
+		label = sprintf( _x( 'Add %s', 'directly add the only allowed block' ), blockTitle );
+	} else {
+		label = _x( 'Add block', 'Generic label for block inserter button' );
+	}
+	return (
+		<IconButton
+			icon="insert"
+			label={ label }
+			labelPosition="bottom"
+			onClick={ onToggle }
+			className="editor-inserter__toggle block-editor-inserter__toggle"
+			aria-haspopup={ ! hasSingleBlockType ? 'true' : false }
+			aria-expanded={ ! hasSingleBlockType ? isOpen : false }
+			disabled={ disabled }
+		/>
+	);
+};
 
 class Inserter extends Component {
 	constructor() {
@@ -56,10 +73,12 @@ class Inserter extends Component {
 	renderToggle( { onToggle, isOpen } ) {
 		const {
 			disabled,
+			blockTitle,
+			hasSingleBlockType,
 			renderToggle = defaultRenderToggle,
 		} = this.props;
 
-		return renderToggle( { onToggle, isOpen, disabled } );
+		return renderToggle( { onToggle, isOpen, disabled, blockTitle, hasSingleBlockType } );
 	}
 
 	/**
@@ -86,8 +105,10 @@ class Inserter extends Component {
 	}
 
 	render() {
-		const { position } = this.props;
-
+		const { position, hasSingleBlockType, insertOnlyAllowedBlock } = this.props;
+		if ( hasSingleBlockType ) {
+			return this.renderToggle( { onToggle: insertOnlyAllowedBlock } );
+		}
 		return (
 			<Dropdown
 				className="editor-inserter block-editor-inserter"
@@ -105,10 +126,71 @@ class Inserter extends Component {
 
 export default compose( [
 	withSelect( ( select, { rootClientId } ) => {
-		const { hasInserterItems } = select( 'core/block-editor' );
+		const {
+			hasInserterItems,
+			__experimentalGetAllowedBlocks,
+		} = select( 'core/block-editor' );
+
+		const allowedBlocks = __experimentalGetAllowedBlocks( rootClientId );
 
+		const hasSingleBlockType = allowedBlocks && ( get( allowedBlocks, [ 'length' ], 0 ) === 1 );
+		let allowedBlockType = false;
+		if ( hasSingleBlockType ) {
+			allowedBlockType = getBlockType( allowedBlocks );
+		}
 		return {
 			hasItems: hasInserterItems( rootClientId ),
+			hasSingleBlockType,
+			blockTitle: allowedBlockType ? allowedBlockType.title : '',
+			allowedBlockType,
+		};
+	} ),
+	withDispatch( ( dispatch, ownProps, { select } ) => {
+		return {
+			insertOnlyAllowedBlock() {
+				const { rootClientId, clientId, isAppender, destinationRootClientId } = ownProps;
+				const {
+					hasSingleBlockType,
+					allowedBlockType,
+				} = ownProps;
+
+				if ( ! hasSingleBlockType ) {
+					return;
+				}
+
+				function getInsertionIndex() {
+					const {
+						getBlockIndex,
+						getBlockSelectionEnd,
+						getBlockOrder,
+					} = select( 'core/block-editor' );
+
+					// If the clientId is defined, we insert at the position of the block.
+					if ( clientId ) {
+						return getBlockIndex( clientId, destinationRootClientId );
+					}
+
+					// If there a selected block, we insert after the selected block.
+					const end = getBlockSelectionEnd();
+					if ( ! isAppender && end ) {
+						return getBlockIndex( end, destinationRootClientId ) + 1;
+					}
+
+					// Otherwise, we insert at the end of the current rootClientId
+					return getBlockOrder( destinationRootClientId ).length;
+				}
+
+				const {
+					insertBlock,
+				} = dispatch( 'core/block-editor' );
+
+				const blockToInsert = createBlock( allowedBlockType.name );
+				insertBlock(
+					blockToInsert,
+					getInsertionIndex(),
+					rootClientId
+				);
+			},
 		};
 	} ),
 	ifCondition( ( { hasItems } ) => hasItems ),
diff --git a/packages/block-editor/src/store/selectors.js b/packages/block-editor/src/store/selectors.js
index a0fd75a3a7b816..76bec295096bc3 100644
--- a/packages/block-editor/src/store/selectors.js
+++ b/packages/block-editor/src/store/selectors.js
@@ -1310,6 +1310,22 @@ export const hasInserterItems = createSelector(
 	],
 );
 
+/**
+ * Returns the list of allowed inserter blocks for inner blocks children
+ *
+ * @param {Object}  state        Editor state.
+ * @param {?string} rootClientId Optional root client ID of block list.
+ *
+ * @return {Array?} The list of allowed block types or false.
+ */
+export const __experimentalGetAllowedBlocks = ( state, rootClientId = null ) => {
+	if ( ! rootClientId ) {
+		return false;
+	}
+	const { allowedBlocks } = getBlockListSettings( state, rootClientId );
+	return allowedBlocks;
+};
+
 /**
  * Returns the Block List settings of a block, if any exist.
  *