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User takes over a movie theater, and must make it thrive.
A Theater has a number of salons (viewing rooms), each containing various upgrades, additonal rooms, employees, custom movies (titles and synopsis), promotions, etc.
Upgrades and purchases to the theater (arcade games, snacks, parking spaces, etc.) provide additional income.
Random events give user choices to make that can either benefit or hurt player's income.
C.R.U.D. capability allowing user to "produce" movies, giving them titles, and synopsis of their choice that other players will see in their gameplay. Some factors, like optimal season, will be randomly chosen to avoid a database full first season biased movies.
See help section in game for more in-depth explanation of all game features.