diff --git a/packages/create-sitecore-jss/src/templates/nextjs-personalize/src/pages/_middleware.ts b/packages/create-sitecore-jss/src/templates/nextjs-personalize/src/lib/middleware/plugins/personalize.ts
similarity index 94%
rename from packages/create-sitecore-jss/src/templates/nextjs-personalize/src/pages/_middleware.ts
rename to packages/create-sitecore-jss/src/templates/nextjs-personalize/src/lib/middleware/plugins/personalize.ts
index 1172a801cd..090b90e513 100644
--- a/packages/create-sitecore-jss/src/templates/nextjs-personalize/src/pages/_middleware.ts
+++ b/packages/create-sitecore-jss/src/templates/nextjs-personalize/src/lib/middleware/plugins/personalize.ts
@@ -1,9 +1,12 @@
 // eslint-disable-next-line @typescript-eslint/no-unused-vars
 import { NextResponse } from 'next/server';
 import type { NextRequest } from 'next/server';
+import { MiddlewarePlugin } from '..';
 
-// eslint-disable-next-line import/no-anonymous-default-export, @typescript-eslint/explicit-module-boundary-types
-export default async function (req: NextRequest) {
+export const personalizePlugin: MiddlewarePlugin = async function (
+  req: NextRequest,
+  res: NextResponse
+) {
   // no need to personalize for preview, layout data already prepared on XM Cloud for preview,
   // personalizeLayout function will not perform any transformation if pass not existing segment code: e.g. _default
   const isPreview = req.cookies['__prerender_bypass'] || req.cookies['__next_preview_data'];
@@ -34,8 +37,7 @@ export default async function (req: NextRequest) {
     if (pathname) {
       // _segmentId_ is just special word to distinguish path with segment code
       // without local rewrite will not work, see bug: https://github.com/vercel-customer-feedback/edge-functions/issues/85
-      const rewriteTo =
-        `/${req.nextUrl.locale || 'en'}/_segmentId_${segment}` + pathname;
+      const rewriteTo = `/${req.nextUrl.locale || 'en'}/_segmentId_${segment}` + pathname;
 
       const nextResponse = NextResponse.rewrite(rewriteTo);
       // set Boxever identification cookie
@@ -50,8 +52,10 @@ export default async function (req: NextRequest) {
     }
   }
 
-  return;
-}
+  return res;
+};
+
+personalizePlugin.order = 0;
 
 async function getSegmentForCurrentUser(req: NextRequest) {
   // ALL THOSE KEYS ALL PUBLIC, move to env variables in production implementation
diff --git a/packages/create-sitecore-jss/src/templates/nextjs/scripts/generate-plugins.ts b/packages/create-sitecore-jss/src/templates/nextjs/scripts/generate-plugins.ts
index b514ab6221..35dd141109 100644
--- a/packages/create-sitecore-jss/src/templates/nextjs/scripts/generate-plugins.ts
+++ b/packages/create-sitecore-jss/src/templates/nextjs/scripts/generate-plugins.ts
@@ -36,6 +36,11 @@ const pluginDefinitions = [
     rootPath: 'src/lib/sitemap-fetcher/plugins',
     moduleType: ModuleType.ESM,
   },
+  {
+    listPath: 'src/temp/middleware-plugins.ts',
+    rootPath: 'src/lib/middleware/plugins',
+    moduleType: ModuleType.ESM,
+  },
   {
     listPath: 'src/temp/page-props-factory-plugins.ts',
     rootPath: 'src/lib/page-props-factory/plugins',
diff --git a/packages/create-sitecore-jss/src/templates/nextjs/src/lib/middleware/index.ts b/packages/create-sitecore-jss/src/templates/nextjs/src/lib/middleware/index.ts
new file mode 100644
index 0000000000..6b19505946
--- /dev/null
+++ b/packages/create-sitecore-jss/src/templates/nextjs/src/lib/middleware/index.ts
@@ -0,0 +1,22 @@
+import { NextResponse } from 'next/server';
+import type { NextFetchEvent, NextRequest } from 'next/server';
+import * as plugins from 'temp/middleware-plugins';
+
+export interface MiddlewarePlugin {
+  /**
+   * Detect order when the plugin should be called, e.g. 0 - will be called first (can be a plugin which data is required for other plugins)
+   */
+  order: number;
+  /**
+   * A middleware to be called, it's required to return @type {NextResponse} for other middlewares
+   */
+  (req: NextRequest, res: NextResponse, ev: NextFetchEvent): Promise<NextResponse>;
+}
+
+export default async function middleware(req: NextRequest, ev: NextFetchEvent): Promise<NextResponse> {
+  const response = NextResponse.next();
+
+  return (Object.values(plugins) as MiddlewarePlugin[])
+    .sort((p1, p2) => p1.order - p2.order)
+    .reduce((p, plugin) => p.then((res) => plugin(req, res, ev)), Promise.resolve(response));
+}
diff --git a/packages/create-sitecore-jss/src/templates/nextjs/src/pages/_middleware.ts b/packages/create-sitecore-jss/src/templates/nextjs/src/pages/_middleware.ts
new file mode 100644
index 0000000000..1c2717558b
--- /dev/null
+++ b/packages/create-sitecore-jss/src/templates/nextjs/src/pages/_middleware.ts
@@ -0,0 +1,7 @@
+import type { NextRequest } from 'next/server';
+import middleware from 'lib/middleware';
+
+// eslint-disable-next-line
+export default async function (req: NextRequest) {
+  return middleware(req);
+}