diff --git a/setup.cfg b/setup.cfg
index d7622683f1..a877ffb7f9 100644
--- a/setup.cfg
+++ b/setup.cfg
@@ -11,3 +11,7 @@ cover-erase=1
 [aliases]
 dev = develop easy_install pyramid[testing]
 docs = develop easy_install pyramid[docs]
+
+[bdist_wheel]
+universal = 1
+