diff --git a/examples/hello-world/noxfile.py b/examples/hello-world/noxfile.py
index e980e6f3..ca223dda 100644
--- a/examples/hello-world/noxfile.py
+++ b/examples/hello-world/noxfile.py
@@ -8,5 +8,5 @@
 @nox.session()
 def test(session: nox.Session):
     session.install(SETUPTOOLS_RUST)
-    session.install(".")
+    session.install("--no-build-isolation", ".")
     session.run("hello-world", *session.posargs)