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conducted RFM analysis using a year-long dataset of UK-based online retail transactions to segment customers based on Recency, Frequency, and Monetary value. These insights inform targeted marketing strategies, boost engagement, and aid in effective customer retention for a non-store retail company specializing in distinctive all-occasion gifts.
Prarthanav/RFM-Analysis-for-Customer-Segmentation-in-UK-Online-Retail
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conducted RFM analysis using a year-long dataset of UK-based online retail transactions to segment customers based on Recency, Frequency, and Monetary value. These insights inform targeted marketing strategies, boost engagement, and aid in effective customer retention for a non-store retail company specializing in distinctive all-occasion gifts.
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