diff --git a/labware-library/cypress/integration/labware-creator/tubesRack.spec.js b/labware-library/cypress/integration/labware-creator/tubesRack.spec.js
index 5709d8d0729..81675557e40 100644
--- a/labware-library/cypress/integration/labware-creator/tubesRack.spec.js
+++ b/labware-library/cypress/integration/labware-creator/tubesRack.spec.js
@@ -15,12 +15,12 @@ context('Tubes and Rack', () => {
         .first()
         .trigger('mousedown')
       cy.get('*[class^="Dropdown__option_label"]')
-        .contains('Tubes + Opentrons Tube Rack')
+        .contains('Tubes + Tube Rack')
         .click()
 
       // TODO(IL, 2021-05-15): give Dropdown component semantic selectors for E2E
       cy.get('label')
-        .contains('Which tube rack insert?')
+        .contains('Which tube rack?')
         .children()
         .first()
         .trigger('mousedown')
@@ -190,12 +190,12 @@ context('Tubes and Rack', () => {
         .first()
         .trigger('mousedown')
       cy.get('*[class^="Dropdown__option_label"]')
-        .contains('Tubes + Opentrons Tube Rack')
+        .contains('Tubes + Tube Rack')
         .click()
 
       // TODO(IL, 2021-05-15): give Dropdown component semantic selectors for E2E
       cy.get('label')
-        .contains('Which tube rack insert?')
+        .contains('Which tube rack?')
         .children()
         .first()
         .trigger('mousedown')
@@ -367,18 +367,16 @@ context('Tubes and Rack', () => {
         .first()
         .trigger('mousedown')
       cy.get('*[class^="Dropdown__option_label"]')
-        .contains('Tubes + Opentrons Tube Rack')
+        .contains('Tubes + Tube Rack')
         .click()
 
       // TODO(IL, 2021-05-15): give Dropdown component semantic selectors for E2E
       cy.get('label')
-        .contains('Which tube rack insert?')
+        .contains('Which tube rack?')
         .children()
         .first()
         .trigger('mousedown')
-      cy.get('*[class^="Dropdown__option_label"]')
-        .contains('24 tubes (snap cap)')
-        .click()
+      cy.get('*[class^="Dropdown__option_label"]').contains('24 tubes').click()
 
       cy.contains('start creating labware').click({ force: true })
     })
diff --git a/labware-library/src/labware-creator/components/IntroCopy.tsx b/labware-library/src/labware-creator/components/IntroCopy.tsx
index dba3407c318..08326191cb3 100644
--- a/labware-library/src/labware-creator/components/IntroCopy.tsx
+++ b/labware-library/src/labware-creator/components/IntroCopy.tsx
@@ -20,8 +20,8 @@ export const IntroCopy = (): JSX.Element => (
     </LinkOut>
     <p>
       This tool will allow you to create definitions for well plates,
-      reservoirs, tubes in Opentrons tube racks, and plates/tubes in Opentrons
-      aluminum blocks that do not already exist on the{' '}
+      reservoirs, tubes in tube racks, and plates/tubes in Opentrons aluminum
+      blocks that do not already exist on the{' '}
       <Link to={LINK_LABWARE_LIBRARY} className={styles.link}>
         Labware Library
       </Link>
diff --git a/labware-library/src/labware-creator/fields.ts b/labware-library/src/labware-creator/fields.ts
index 574730580d8..7722c4d16d6 100644
--- a/labware-library/src/labware-creator/fields.ts
+++ b/labware-library/src/labware-creator/fields.ts
@@ -56,7 +56,7 @@ export type LabwareType =
 export const labwareTypeOptions: Options = [
   { name: 'Well Plate', value: 'wellPlate' },
   { name: 'Reservoir', value: 'reservoir' },
-  { name: 'Tubes + Opentrons Tube Rack', value: 'tubeRack' },
+  { name: 'Tubes + Tube Rack', value: 'tubeRack' },
   { name: 'Tubes / Plates + Opentrons Aluminum Block', value: 'aluminumBlock' },
   { name: 'Tip Rack', value: 'tipRack' },
 ]
@@ -182,26 +182,31 @@ export interface ProcessedLabwareFields {
 
 export const tubeRackInsertOptions: Options = [
   {
-    name: '6 tubes',
+    name: 'Opentrons 6 tubes',
     value: '6tubes',
     imgSrc: require('./images/6x50mL_insert_large.png'),
   },
   {
-    name: '15 tubes',
+    name: 'Opentrons 15 tubes',
     value: '15tubes',
     imgSrc: require('./images/15x15mL_insert_large.png'),
   },
   {
-    name: '24 tubes (snap cap)',
+    name: 'Opentrons 24 tubes',
     value: '24tubesSnapCap',
     imgSrc: require('./images/24x1_5mL_insert_large.png'),
   },
   {
-    name: '10 tubes (2 size)',
+    name: 'Opentrons 10 tubes',
     value: '10tubes',
     imgSrc: require('./images/6x15mL_and_4x50mL_insert_large.png'),
     disabled: true, // 6 + 4 tube rack not yet supported
   },
+  {
+    name: 'Non-Opentrons tube rack',
+    value: 'customTubeRack',
+    imgSrc: require('./images/blank_insert_large.png'),
+  },
 ]
 
 // fields that get auto-filled when tubeRackInsertLoadName is selected
@@ -244,6 +249,7 @@ export const tubeRackAutofills: {
     gridOffsetX: '13.88',
     gridOffsetY: '17.74',
   },
+  customTubeRack: {}, // not an insert, no autofills
 }
 
 // NOTE: these images are from labware-library, not labware creator's local images dir
@@ -383,7 +389,7 @@ export const getDefaultFormState = (): LabwareFields => ({
 
 export const LABELS: Record<keyof LabwareFields, string> = {
   labwareType: 'What type of labware are you creating?',
-  tubeRackInsertLoadName: 'Which tube rack insert?',
+  tubeRackInsertLoadName: 'Which tube rack?',
   aluminumBlockType: 'Which aluminum block?',
   aluminumBlockChildType: 'What labware is on top of your aluminum block?',
   handPlacedTipFit: 'Fit',
diff --git a/labware-library/src/labware-creator/images/blank_insert_large.png b/labware-library/src/labware-creator/images/blank_insert_large.png
new file mode 100644
index 00000000000..34bb4fa38ca
Binary files /dev/null and b/labware-library/src/labware-creator/images/blank_insert_large.png differ