diff --git a/app/src/organisms/Desktop/Devices/ProtocolRun/ProtocolRunHeader/RunHeaderModalContainer/useRunHeaderModalContainer.ts b/app/src/organisms/Desktop/Devices/ProtocolRun/ProtocolRunHeader/RunHeaderModalContainer/useRunHeaderModalContainer.ts
index 48eda0ebfa5..1e0d1e5c073 100644
--- a/app/src/organisms/Desktop/Devices/ProtocolRun/ProtocolRunHeader/RunHeaderModalContainer/useRunHeaderModalContainer.ts
+++ b/app/src/organisms/Desktop/Devices/ProtocolRun/ProtocolRunHeader/RunHeaderModalContainer/useRunHeaderModalContainer.ts
@@ -16,9 +16,15 @@ import { useProtocolDetailsForRun } from '/app/resources/runs'
 import { getFallbackRobotSerialNumber } from '../utils'
 import {
   ANALYTICS_PROTOCOL_PROCEED_TO_RUN,
+  ANALYTICS_PROTOCOL_RUN_ACTION,
   useTrackEvent,
 } from '/app/redux/analytics'
+import {
+  useRobotAnalyticsData,
+  useTrackProtocolRunEvent,
+} from '/app/redux-resources/analytics'
 import { useRobot, useRobotType } from '/app/redux-resources/robots'
+
 import type { AttachedModule, RunStatus, Run } from '@opentrons/api-client'
 import type { UseErrorRecoveryResult } from '/app/organisms/ErrorRecoveryFlows'
 import type {
@@ -71,7 +77,9 @@ export function useRunHeaderModalContainer({
   const robot = useRobot(robotName)
   const robotSerialNumber = getFallbackRobotSerialNumber(robot)
   const trackEvent = useTrackEvent()
+  const { trackProtocolRunEvent } = useTrackProtocolRunEvent(runId, robotName)
   const robotType = useRobotType(robotName)
+  const robotAnalyticsData = useRobotAnalyticsData(robotName)
 
   function handleProceedToRunClick(): void {
     navigate(`/devices/${robotName}/protocol-runs/${runId}/run-preview`)
@@ -79,6 +87,10 @@ export function useRunHeaderModalContainer({
       name: ANALYTICS_PROTOCOL_PROCEED_TO_RUN,
       properties: { robotSerialNumber },
     })
+    trackProtocolRunEvent({
+      name: ANALYTICS_PROTOCOL_RUN_ACTION.START,
+      properties: robotAnalyticsData ?? {},
+    })
     protocolRunControls.play()
   }
 
diff --git a/app/src/organisms/Desktop/Devices/ProtocolRun/ProtocolRunHeader/hooks/useRunAnalytics.ts b/app/src/organisms/Desktop/Devices/ProtocolRun/ProtocolRunHeader/hooks/useRunAnalytics.ts
index 31399cbc541..95658999f4a 100644
--- a/app/src/organisms/Desktop/Devices/ProtocolRun/ProtocolRunHeader/hooks/useRunAnalytics.ts
+++ b/app/src/organisms/Desktop/Devices/ProtocolRun/ProtocolRunHeader/hooks/useRunAnalytics.ts
@@ -28,15 +28,12 @@ export function useRunAnalytics({
 
   useEffect(() => {
     const areReportConditionsValid =
-      isRunCurrent &&
-      runId != null &&
-      robotAnalyticsData != null &&
-      isTerminalRunStatus(runStatus)
+      isRunCurrent && runId != null && isTerminalRunStatus(runStatus)
 
     if (areReportConditionsValid) {
       trackProtocolRunEvent({
         name: ANALYTICS_PROTOCOL_RUN_ACTION.FINISH,
-        properties: robotAnalyticsData,
+        properties: robotAnalyticsData ?? undefined,
       })
     }
   }, [runStatus, isRunCurrent, runId, robotAnalyticsData])
diff --git a/app/src/pages/ODD/ProtocolSetup/__tests__/ProtocolSetup.test.tsx b/app/src/pages/ODD/ProtocolSetup/__tests__/ProtocolSetup.test.tsx
index 5f7d1f8cfc8..5863d70ba93 100644
--- a/app/src/pages/ODD/ProtocolSetup/__tests__/ProtocolSetup.test.tsx
+++ b/app/src/pages/ODD/ProtocolSetup/__tests__/ProtocolSetup.test.tsx
@@ -576,7 +576,6 @@ describe('ProtocolSetup', () => {
     render(`/runs/${RUN_ID}/setup/`)
 
     fireEvent.click(screen.getByRole('button', { name: 'play' }))
-    expect(mockTrackProtocolRunEvent).toBeCalledTimes(1)
     expect(mockTrackProtocolRunEvent).toHaveBeenCalledWith({
       name: ANALYTICS_PROTOCOL_RUN_ACTION.START,
       properties: {},
diff --git a/app/src/pages/ODD/ProtocolSetup/index.tsx b/app/src/pages/ODD/ProtocolSetup/index.tsx
index 25c978e6717..1df659c633b 100644
--- a/app/src/pages/ODD/ProtocolSetup/index.tsx
+++ b/app/src/pages/ODD/ProtocolSetup/index.tsx
@@ -741,11 +741,19 @@ export function ProtocolSetup(): JSX.Element {
     robotType,
     protocolName
   )
+
+  const { trackProtocolRunEvent } = useTrackProtocolRunEvent(runId, robotName)
+  const robotAnalyticsData = useRobotAnalyticsData(robotName)
+
   const handleProceedToRunClick = (): void => {
     trackEvent({
       name: ANALYTICS_PROTOCOL_PROCEED_TO_RUN,
       properties: { robotSerialNumber },
     })
+    trackProtocolRunEvent({
+      name: ANALYTICS_PROTOCOL_RUN_ACTION.START,
+      properties: robotAnalyticsData ?? {},
+    })
     play()
   }
   const configBypassHeaterShakerAttachmentConfirmation = useSelector(
diff --git a/app/src/redux-resources/analytics/hooks/__tests__/useTrackProtocolRunEvent.test.tsx b/app/src/redux-resources/analytics/hooks/__tests__/useTrackProtocolRunEvent.test.tsx
index 3172c8d1fbc..f769dc005c4 100644
--- a/app/src/redux-resources/analytics/hooks/__tests__/useTrackProtocolRunEvent.test.tsx
+++ b/app/src/redux-resources/analytics/hooks/__tests__/useTrackProtocolRunEvent.test.tsx
@@ -2,7 +2,7 @@ import type * as React from 'react'
 import { createStore } from 'redux'
 import { Provider } from 'react-redux'
 import { QueryClient, QueryClientProvider } from 'react-query'
-import { vi, it, expect, describe, beforeEach, afterEach } from 'vitest'
+import { vi, it, expect, describe, beforeEach } from 'vitest'
 import { when } from 'vitest-when'
 import { waitFor, renderHook } from '@testing-library/react'
 
@@ -63,10 +63,6 @@ describe('useTrackProtocolRunEvent hook', () => {
       })
   })
 
-  afterEach(() => {
-    vi.resetAllMocks()
-  })
-
   it('returns trackProtocolRunEvent function', () => {
     const { result } = renderHook(
       () => useTrackProtocolRunEvent(RUN_ID, ROBOT_NAME),
@@ -92,7 +88,7 @@ describe('useTrackProtocolRunEvent hook', () => {
     )
     expect(mockTrackEvent).toHaveBeenCalledWith({
       name: ANALYTICS_PROTOCOL_RUN_ACTION.START,
-      properties: PROTOCOL_PROPERTIES,
+      properties: { ...PROTOCOL_PROPERTIES, transactionId: RUN_ID },
     })
   })
 
diff --git a/app/src/redux-resources/analytics/hooks/useTrackProtocolRunEvent.ts b/app/src/redux-resources/analytics/hooks/useTrackProtocolRunEvent.ts
index 2f9f085fd64..05c3ce16746 100644
--- a/app/src/redux-resources/analytics/hooks/useTrackProtocolRunEvent.ts
+++ b/app/src/redux-resources/analytics/hooks/useTrackProtocolRunEvent.ts
@@ -34,6 +34,9 @@ export function useTrackProtocolRunEvent(
             ...properties,
             ...protocolRunAnalyticsData,
             runTime,
+            // It's sometimes unavoidable (namely on the desktop app) to prevent sending an event multiple times.
+            // In these circumstances, we need an idempotency key to accurately filter events in Mixpanel.
+            transactionId: runId,
           },
         })
       })