Use AMP for blog pages

[Keno]

Our blog pages are simple enough that it seems like it should be trivial enough to AMP-ify them, which would make them eligible to appear in the top carousel of search results.

[ViralBShah]

@tlienart Should we have a franklin label for improvements to Franklin?

[tlienart]

But... isn't AMP evil? 🙀

Jokes aside, @ViralBShah yes a label sounds good, and I can link to relevant issues. Re AMP-ifying, I don't know what's involved, at what stage (pre or post build) or how easy this is so I need to do some research.

Note: #1022 is kind of the same thing

[ViralBShah]

:-)

Added a few franklin labels, but may not be always correct.

[tlienart]

So from a short amount of research it looks really easy to do, it's mostly a templating thing where you add specific stuff on the pages so that Google can cache them more easily (https://amp.dev/documentation/guides-and-tutorials/start/create/basic_markup/?referrer=ampproject.org) I'll try to give that a shot soon for blog pages.

[garrison]

AMP-ify them, which would make them eligible to appear in the top carousel of search results

AMP is no longer necessary to achieve the carousel, and there may no longer be any benefit to using AMP. From a recent Google update:

This means that using the AMP format is no longer required and that any page, irrespective of its Core Web Vitals score or page experience status, will be eligible to appear in the Top Stories carousel.

I first learned about this from a (highly editorialized) post on the Plausible blog.

[ViralBShah]

Great!