diff --git a/app/meson.build b/app/meson.build
index 28b9d14186..ca65ca3855 100644
--- a/app/meson.build
+++ b/app/meson.build
@@ -8,6 +8,7 @@ src = [
     'src/device.c',
     'src/device_msg.c',
     'src/event_converter.c',
+    'src/icon.c',
     'src/file_handler.c',
     'src/fps_counter.c',
     'src/input_manager.c',
@@ -18,7 +19,6 @@ src = [
     'src/screen.c',
     'src/server.c',
     'src/stream.c',
-    'src/tiny_xpm.c',
     'src/video_buffer.c',
     'src/util/net.c',
     'src/util/str_util.c'
@@ -136,6 +136,9 @@ executable('scrcpy', src,
            c_args: [])
 
 install_man('scrcpy.1')
+install_data('../data/icon.png',
+             rename: 'scrcpy.png',
+             install_dir: 'share/icons/hicolor/512x512/apps')
 
 
 ### TESTS
diff --git a/app/src/command.c b/app/src/command.c
index 81047b7a32..56feba118f 100644
--- a/app/src/command.c
+++ b/app/src/command.c
@@ -1,6 +1,7 @@
 #include "command.h"
 
 #include <assert.h>
+#include <libgen.h>
 #include <stdio.h>
 #include <stdlib.h>
 #include <string.h>
@@ -229,3 +230,31 @@ process_check_success(process_t proc, const char *name) {
     }
     return true;
 }
+
+char *
+get_local_file_path(const char *name) {
+    char *executable_path = get_executable_path();
+    if (!executable_path) {
+        return NULL;
+    }
+
+    char *dir = dirname(executable_path);
+    size_t dirlen = strlen(dir);
+    size_t namelen = strlen(name);
+
+    size_t len = dirlen + namelen + 2; // +2: '/' and '\0`
+    char *file_path = SDL_malloc(len);
+    if (!file_path) {
+        LOGE("Could not alloc path");
+        SDL_free(executable_path);
+    }
+
+    memcpy(file_path, dir, dirlen);
+    file_path[dirlen] = PATH_SEPARATOR;
+    // namelen + 1 to copy the final '\0'
+    memcpy(&file_path[dirlen + 1], name, namelen + 1);
+
+    SDL_free(executable_path);
+
+    return file_path;
+}
diff --git a/app/src/command.h b/app/src/command.h
index 7035139b60..d1979e38aa 100644
--- a/app/src/command.h
+++ b/app/src/command.h
@@ -90,4 +90,9 @@ get_executable_path(void);
 bool
 is_regular_file(const char *path);
 
+// return the absolute path of a file in the same directory as the executable
+// may be NULL on error; to be freed by SDL_free
+char *
+get_local_file_path(const char *name);
+
 #endif
diff --git a/app/src/icon.c b/app/src/icon.c
new file mode 100644
index 0000000000..b646b7bafd
--- /dev/null
+++ b/app/src/icon.c
@@ -0,0 +1,282 @@
+#include "icon.h"
+
+#include <assert.h>
+#include <stdbool.h>
+#include <libavformat/avformat.h>
+#include <libavutil/pixdesc.h>
+#include <libavutil/pixfmt.h>
+
+#include "config.h"
+#include "command.h"
+#include "compat.h"
+#include "util/log.h"
+#include "util/str_util.h"
+
+#define SCRCPY_PORTABLE_ICON_FILENAME "icon.png"
+#define SCRCPY_DEFAULT_ICON_PATH PREFIX \
+    "/share/icons/hicolor/512x512/apps/scrcpy.png"
+
+static char *
+get_icon_path(void) {
+#ifdef __WINDOWS__
+    const wchar_t *icon_path_env = _wgetenv(L"SCRCPY_ICON_PATH");
+#else
+    const char *icon_path_env = getenv("SCRCPY_ICON_PATH");
+#endif
+    if (icon_path_env) {
+        // if the envvar is set, use it
+#ifdef __WINDOWS__
+        char *icon_path = utf8_from_wide_char(icon_path_env);
+#else
+        char *icon_path = SDL_strdup(icon_path_env);
+#endif
+        if (!icon_path) {
+            LOGE("Could not allocate memory");
+            return NULL;
+        }
+        LOGD("Using SCRCPY_ICON_PATH: %s", icon_path);
+        return icon_path;
+    }
+
+#ifndef PORTABLE
+    char *icon_path = SDL_strdup(SCRCPY_DEFAULT_ICON_PATH);
+    if (!icon_path) {
+        LOGE("Could not allocate memory");
+        return NULL;
+    }
+#else
+    char *icon_path = get_local_file_path(SCRCPY_PORTABLE_ICON_FILENAME);
+    if (!icon_path) {
+        LOGE("Could not get icon path");
+        return NULL;
+    }
+#endif
+
+    return icon_path;
+}
+
+static AVFrame *
+decode_image(const char *path) {
+    AVFrame *result = NULL;
+
+    AVFormatContext *ctx = avformat_alloc_context();
+    if (!ctx) {
+        LOGE("Could not allocate image decoder context");
+        return NULL;
+    }
+
+    if (avformat_open_input(&ctx, path, NULL, NULL) < 0) {
+        LOGE("Could not open image codec");
+        goto free_ctx;
+    }
+
+    if (avformat_find_stream_info(ctx, NULL) < 0) {
+        LOGE("Could not find image stream info");
+        goto close_input;
+    }
+
+    int stream = av_find_best_stream(ctx, AVMEDIA_TYPE_VIDEO, -1, -1, NULL, 0);
+    if (stream < 0 ) {
+        LOGE("Could not find best image stream");
+        goto close_input;
+    }
+
+#ifdef SCRCPY_LAVF_HAS_NEW_CODEC_PARAMS_API
+    AVCodecParameters *params = ctx->streams[stream]->codecpar;
+
+    AVCodec *codec = avcodec_find_decoder(params->codec_id);
+    if (!codec) {
+        LOGE("Could not find image decoder");
+        goto close_input;
+    }
+
+    AVCodecContext *codec_ctx = avcodec_alloc_context3(codec);
+    if (avcodec_parameters_to_context(codec_ctx, params) < 0) {
+        LOGE("Could not fill codec context");
+        goto free_codec_ctx;
+    }
+#else
+    AVCodecContext *codec_ctx = ctx->streams[stream]->codec;
+
+    AVCodec *codec = avcodec_find_decoder(codec_ctx->codec_id);
+    if (!codec) {
+        LOGE("Could not find image decoder");
+        goto close_input;
+    }
+#endif
+
+    if (avcodec_open2(codec_ctx, codec, NULL) < 0) {
+        LOGE("Could not open image codec");
+        goto free_codec_ctx;
+    }
+
+    AVFrame *frame = av_frame_alloc();
+    if (!frame) {
+        LOGE("Could not allocate frame");
+        goto close_codec;
+    }
+
+    AVPacket packet;
+    av_init_packet(&packet);
+
+    if (av_read_frame(ctx, &packet) < 0) {
+        LOGE("Could not read frame");
+        av_frame_free(&frame);
+        goto close_input;
+    }
+
+#ifdef SCRCPY_LAVF_HAS_NEW_ENCODING_DECODING_API
+    int ret;
+    if ((ret = avcodec_send_packet(codec_ctx, &packet)) < 0) {
+        LOGE("Could not send icon packet: %d", ret);
+        av_frame_free(&frame);
+        goto close_input;
+    }
+
+    if ((ret = avcodec_receive_frame(codec_ctx, frame)) != 0) {
+        LOGE("Could not receive icon frame: %d", ret);
+        av_frame_free(&frame);
+        goto close_input;
+    }
+
+#else
+    int got_picture;
+    int len = avcodec_decode_video2(codec_ctx, frame, &got_picture, &packet);
+    if (len < 0 || !got_picture) {
+        LOGE("Could not decode icon: %d", len);
+        av_frame_free(&frame);
+        goto close_input;
+    }
+#endif
+
+    av_packet_unref(&packet);
+
+    result = frame;
+
+close_codec:
+    avcodec_close(codec_ctx);
+free_codec_ctx:
+#ifdef SCRCPY_LAVF_HAS_NEW_CODEC_PARAMS_API
+    avcodec_free_context(&codec_ctx);
+#endif
+close_input:
+    avformat_close_input(&ctx);
+free_ctx:
+    avformat_free_context(ctx);
+
+    return result;
+}
+
+static SDL_PixelFormatEnum
+to_sdl_pixel_format(enum AVPixelFormat fmt) {
+    switch (fmt) {
+        case AV_PIX_FMT_RGB24: return SDL_PIXELFORMAT_RGB24;
+        case AV_PIX_FMT_BGR24: return SDL_PIXELFORMAT_BGR24;
+        case AV_PIX_FMT_ARGB: return SDL_PIXELFORMAT_ARGB32;
+        case AV_PIX_FMT_RGBA: return SDL_PIXELFORMAT_RGBA32;
+        case AV_PIX_FMT_ABGR: return SDL_PIXELFORMAT_ABGR32;
+        case AV_PIX_FMT_BGRA: return SDL_PIXELFORMAT_BGRA32;
+        case AV_PIX_FMT_RGB565BE: return SDL_PIXELFORMAT_RGB565;
+        case AV_PIX_FMT_RGB555BE: return SDL_PIXELFORMAT_RGB555;
+        case AV_PIX_FMT_BGR565BE: return SDL_PIXELFORMAT_BGR565;
+        case AV_PIX_FMT_BGR555BE: return SDL_PIXELFORMAT_BGR555;
+        case AV_PIX_FMT_RGB444BE: return SDL_PIXELFORMAT_RGB444;
+        case AV_PIX_FMT_BGR444BE: return SDL_PIXELFORMAT_BGR444;
+        case AV_PIX_FMT_PAL8: return SDL_PIXELFORMAT_INDEX8;
+        default: return SDL_PIXELFORMAT_UNKNOWN;
+    }
+}
+
+SDL_Surface *
+scrcpy_icon_load() {
+    char *icon_path = get_icon_path();
+    assert(icon_path);
+
+    AVFrame *frame = decode_image(icon_path);
+    SDL_free(icon_path);
+    if (!frame) {
+        return NULL;
+    }
+
+    const AVPixFmtDescriptor *desc = av_pix_fmt_desc_get(frame->format);
+    if (!desc) {
+        LOGE("Could not get icon format descriptor");
+        goto error;
+    }
+
+    bool is_packed = !(desc->flags & AV_PIX_FMT_FLAG_PLANAR);
+    if (!is_packed) {
+        LOGE("Could not load non-packed icon");
+        goto error;
+    }
+
+    SDL_PixelFormatEnum format = to_sdl_pixel_format(frame->format);
+    if (format == SDL_PIXELFORMAT_UNKNOWN) {
+        LOGE("Unsupported icon pixel format: %s (%d)", desc->name,
+                                                       frame->format);
+        goto error;
+    }
+
+    int bits_per_pixel = av_get_bits_per_pixel(desc);
+    SDL_Surface *surface =
+        SDL_CreateRGBSurfaceWithFormatFrom(frame->data[0],
+                                           frame->width, frame->height,
+                                           bits_per_pixel,
+                                           frame->linesize[0],
+                                           format);
+
+    if (!surface) {
+        LOGE("Could not create icon surface");
+        goto error;
+    }
+
+    if (frame->format == AV_PIX_FMT_PAL8) {
+        // Initialize the SDL palette
+        uint8_t *data = frame->data[1];
+        SDL_Color colors[256];
+        for (int i = 0; i < 256; ++i) {
+            SDL_Color *color = &colors[i];
+
+            // The palette is transported in AVFrame.data[1], is 1024 bytes
+            // long (256 4-byte entries) and is formatted the same as in
+            // AV_PIX_FMT_RGB32 described above (i.e., it is also
+            // endian-specific).
+            // <https://ffmpeg.org/doxygen/4.1/pixfmt_8h.html#a9a8e335cf3be472042bc9f0cf80cd4c5>
+#if SDL_BYTEORDER == SDL_BIG_ENDIAN
+            color->a = data[i * 4];
+            color->r = data[i * 4 + 1];
+            color->g = data[i * 4 + 2];
+            color->b = data[i * 4 + 3];
+#else
+            color->a = data[i * 4 + 3];
+            color->r = data[i * 4 + 2];
+            color->g = data[i * 4 + 1];
+            color->b = data[i * 4];
+#endif
+        }
+
+        SDL_Palette *palette = surface->format->palette;
+        assert(palette);
+        int ret = SDL_SetPaletteColors(palette, colors, 0, 256);
+        if (ret) {
+            LOGE("Could not set palette colors");
+            goto error;
+        }
+    }
+
+    surface->userdata = frame; // frame owns the data
+
+    return surface;
+
+error:
+    av_frame_free(&frame);
+    return NULL;
+}
+
+void
+scrcpy_icon_destroy(SDL_Surface *icon) {
+    AVFrame *frame = icon->userdata;
+    assert(frame);
+    av_frame_free(&frame);
+    SDL_FreeSurface(icon);
+}
diff --git a/app/src/icon.h b/app/src/icon.h
new file mode 100644
index 0000000000..35c8ee43d0
--- /dev/null
+++ b/app/src/icon.h
@@ -0,0 +1,16 @@
+#ifndef ICON_H
+#define ICON_H
+
+#include <stdbool.h>
+#include <SDL2/SDL.h>
+#include <libavformat/avformat.h>
+
+#include "config.h"
+
+SDL_Surface *
+scrcpy_icon_load(void);
+
+void
+scrcpy_icon_destroy(SDL_Surface *icon);
+
+#endif
diff --git a/app/src/icon.xpm b/app/src/icon.xpm
deleted file mode 100644
index 73b29da96a..0000000000
--- a/app/src/icon.xpm
+++ /dev/null
@@ -1,53 +0,0 @@
-/* XPM */
-static char * icon_xpm[] = {
-"48 48 2 1",
-" 	c None",
-".	c #96C13E",
-"              ..                ..              ",
-"              ...              ...              ",
-"               ...   ......   ...               ",
-"                ................                ",
-"                 ..............                 ",
-"                ................                ",
-"               ..................               ",
-"              ....................              ",
-"             .....  ........  .....             ",
-"             .....  ........  .....             ",
-"             ......................             ",
-"            ........................            ",
-"            ........................            ",
-"            ........................            ",
-"                                                ",
-"                                                ",
-"     ....   ........................   ....     ",
-"    ......  ........................  ......    ",
-"    ......  ........................  ......    ",
-"    ......  ........................  ......    ",
-"    ......  ........................  ......    ",
-"    ......  ........................  ......    ",
-"    ......  ........................  ......    ",
-"    ......  ........................  ......    ",
-"    ......  ........................  ......    ",
-"    ......  ........................  ......    ",
-"    ......  ........................  ......    ",
-"    ......  ........................  ......    ",
-"    ......  ........................  ......    ",
-"    ......  ........................  ......    ",
-"    ......  ........................  ......    ",
-"    ......  ........................  ......    ",
-"    ......  ........................  ......    ",
-"    ......  ........................  ......    ",
-"    ......  ........................  ......    ",
-"     ....   ........................   ....     ",
-"            ........................            ",
-"             ......................             ",
-"                ......    ......                ",
-"                ......    ......                ",
-"                ......    ......                ",
-"                ......    ......                ",
-"                ......    ......                ",
-"                ......    ......                ",
-"                ......    ......                ",
-"                ......    ......                ",
-"                ......    ......                ",
-"                 ....      ....                 "};
diff --git a/app/src/scrcpy.c b/app/src/scrcpy.c
index a543e11c77..037046df8a 100644
--- a/app/src/scrcpy.c
+++ b/app/src/scrcpy.c
@@ -28,7 +28,6 @@
 #include "screen.h"
 #include "server.h"
 #include "stream.h"
-#include "tiny_xpm.h"
 #include "video_buffer.h"
 #include "util/lock.h"
 #include "util/log.h"
diff --git a/app/src/screen.c b/app/src/screen.c
index fe2bc867df..d2eedd4b71 100644
--- a/app/src/screen.c
+++ b/app/src/screen.c
@@ -7,9 +7,8 @@
 #include "config.h"
 #include "common.h"
 #include "compat.h"
-#include "icon.xpm"
+#include "icon.h"
 #include "scrcpy.h"
-#include "tiny_xpm.h"
 #include "video_buffer.h"
 #include "util/lock.h"
 #include "util/log.h"
@@ -309,10 +308,10 @@ screen_init_rendering(struct screen *screen, const char *window_title,
         LOGD("Trilinear filtering disabled (not an OpenGL renderer)");
     }
 
-    SDL_Surface *icon = read_xpm(icon_xpm);
+    SDL_Surface *icon = scrcpy_icon_load();
     if (icon) {
         SDL_SetWindowIcon(screen->window, icon);
-        SDL_FreeSurface(icon);
+        scrcpy_icon_destroy(icon);
     } else {
         LOGW("Could not load icon");
     }
diff --git a/app/src/server.c b/app/src/server.c
index 9267356b28..33d8dae0d2 100644
--- a/app/src/server.c
+++ b/app/src/server.c
@@ -3,7 +3,6 @@
 #include <assert.h>
 #include <errno.h>
 #include <inttypes.h>
-#include <libgen.h>
 #include <stdio.h>
 #include <SDL2/SDL_thread.h>
 #include <SDL2/SDL_timer.h>
@@ -53,35 +52,13 @@ get_server_path(void) {
     // the absolute path is hardcoded
     return server_path;
 #else
-
-    // use scrcpy-server in the same directory as the executable
-    char *executable_path = get_executable_path();
-    if (!executable_path) {
-        LOGE("Could not get executable path, "
-             "using " SERVER_FILENAME " from current directory");
-        // not found, use current directory
-        return SERVER_FILENAME;
-    }
-    char *dir = dirname(executable_path);
-    size_t dirlen = strlen(dir);
-
-    // sizeof(SERVER_FILENAME) gives statically the size including the null byte
-    size_t len = dirlen + 1 + sizeof(SERVER_FILENAME);
-    char *server_path = SDL_malloc(len);
+    char *server_path = get_local_file_path(SERVER_FILENAME);
     if (!server_path) {
-        LOGE("Could not alloc server path string, "
+        LOGE("Could not get local file path, "
              "using " SERVER_FILENAME " from current directory");
-        SDL_free(executable_path);
         return SERVER_FILENAME;
     }
 
-    memcpy(server_path, dir, dirlen);
-    server_path[dirlen] = PATH_SEPARATOR;
-    memcpy(&server_path[dirlen + 1], SERVER_FILENAME, sizeof(SERVER_FILENAME));
-    // the final null byte has been copied with SERVER_FILENAME
-
-    SDL_free(executable_path);
-
     LOGD("Using server (portable): %s", server_path);
     return server_path;
 #endif
diff --git a/app/src/tiny_xpm.c b/app/src/tiny_xpm.c
deleted file mode 100644
index feb3d1cb49..0000000000
--- a/app/src/tiny_xpm.c
+++ /dev/null
@@ -1,120 +0,0 @@
-#include "tiny_xpm.h"
-
-#include <assert.h>
-#include <stdbool.h>
-#include <stdint.h>
-#include <stdio.h>
-#include <stdlib.h>
-
-#include "config.h"
-#include "util/log.h"
-
-struct index {
-    char c;
-    uint32_t color;
-};
-
-static bool
-find_color(struct index *index, int len, char c, uint32_t *color) {
-    // there are typically very few color, so it's ok to iterate over the array
-    for (int i = 0; i < len; ++i) {
-        if (index[i].c == c) {
-            *color = index[i].color;
-            return true;
-        }
-    }
-    *color = 0;
-    return false;
-}
-
-// We encounter some problems with SDL2_image on MSYS2 (Windows),
-// so here is our own XPM parsing not to depend on SDL_image.
-//
-// We do not hardcode the binary image to keep some flexibility to replace the
-// icon easily (just by replacing icon.xpm).
-//
-// Parameter is not "const char *" because XPM formats are generally stored in a
-// (non-const) "char *"
-SDL_Surface *
-read_xpm(char *xpm[]) {
-#ifndef NDEBUG
-    // patch the XPM to change the icon color in debug mode
-    xpm[2] = ".	c #CC00CC";
-#endif
-
-    char *endptr;
-    // *** No error handling, assume the XPM source is valid ***
-    // (it's in our source repo)
-    // Assertions are only checked in debug
-    int width = strtol(xpm[0], &endptr, 10);
-    int height = strtol(endptr + 1, &endptr, 10);
-    int colors = strtol(endptr + 1, &endptr, 10);
-    int chars = strtol(endptr + 1, &endptr, 10);
-
-    // sanity checks
-    assert(0 <= width && width < 256);
-    assert(0 <= height && height < 256);
-    assert(0 <= colors && colors < 256);
-    assert(chars == 1); // this implementation does not support more
-
-    (void) chars;
-
-    // init index
-    struct index index[colors];
-    for (int i = 0; i < colors; ++i) {
-        const char *line = xpm[1+i];
-        index[i].c = line[0];
-        assert(line[1] == '\t');
-        assert(line[2] == 'c');
-        assert(line[3] == ' ');
-        if (line[4] == '#') {
-            index[i].color = 0xff000000 | strtol(&line[5], &endptr, 0x10);
-            assert(*endptr == '\0');
-        } else {
-            assert(!strcmp("None", &line[4]));
-            index[i].color = 0;
-        }
-    }
-
-    // parse image
-    uint32_t *pixels = SDL_malloc(4 * width * height);
-    if (!pixels) {
-        LOGE("Could not allocate icon memory");
-        return NULL;
-    }
-    for (int y = 0; y < height; ++y) {
-        const char *line = xpm[1 + colors + y];
-        for (int x = 0; x < width; ++x) {
-            char c = line[x];
-            uint32_t color;
-            bool color_found = find_color(index, colors, c, &color);
-            assert(color_found);
-            (void) color_found;
-            pixels[y * width + x] = color;
-        }
-    }
-
-#if SDL_BYTEORDER == SDL_BIG_ENDIAN
-    uint32_t amask = 0x000000ff;
-    uint32_t rmask = 0x0000ff00;
-    uint32_t gmask = 0x00ff0000;
-    uint32_t bmask = 0xff000000;
-#else // little endian, like x86
-    uint32_t amask = 0xff000000;
-    uint32_t rmask = 0x00ff0000;
-    uint32_t gmask = 0x0000ff00;
-    uint32_t bmask = 0x000000ff;
-#endif
-
-    SDL_Surface *surface = SDL_CreateRGBSurfaceFrom(pixels,
-                                                    width, height,
-                                                    32, 4 * width,
-                                                    rmask, gmask, bmask, amask);
-    if (!surface) {
-        LOGE("Could not create icon surface");
-        return NULL;
-    }
-    // make the surface own the raw pixels
-    surface->flags &= ~SDL_PREALLOC;
-    return surface;
-}
diff --git a/app/src/tiny_xpm.h b/app/src/tiny_xpm.h
deleted file mode 100644
index 6e6f80353d..0000000000
--- a/app/src/tiny_xpm.h
+++ /dev/null
@@ -1,11 +0,0 @@
-#ifndef TINYXPM_H
-#define TINYXPM_H
-
-#include <SDL2/SDL.h>
-
-#include "config.h"
-
-SDL_Surface *
-read_xpm(char *xpm[]);
-
-#endif
diff --git a/data/icon.png b/data/icon.png
new file mode 100644
index 0000000000..9db8983a8c
Binary files /dev/null and b/data/icon.png differ
diff --git a/Makefile.CrossWindows b/release.make
similarity index 80%
rename from Makefile.CrossWindows
rename to release.make
index 8c093a2fa5..b30393d323 100644
--- a/Makefile.CrossWindows
+++ b/release.make
@@ -9,15 +9,17 @@
 # the server to the device.
 
 .PHONY: default clean \
+	test \
 	build-server \
 	prepare-deps-win32 prepare-deps-win64 \
 	build-win32 build-win64 \
 	dist-win32 dist-win64 \
 	zip-win32 zip-win64 \
-	sums release
+	release
 
 GRADLE ?= ./gradlew
 
+TEST_BUILD_DIR := build-test
 SERVER_BUILD_DIR := build-server
 WIN32_BUILD_DIR := build-win32
 WIN64_BUILD_DIR := build-win64
@@ -30,19 +32,35 @@ VERSION := $(shell git describe --tags --always)
 WIN32_TARGET := $(WIN32_TARGET_DIR)-$(VERSION).zip
 WIN64_TARGET := $(WIN64_TARGET_DIR)-$(VERSION).zip
 
-release: clean zip-win32 zip-win64 sums
-	@echo "Windows archives generated in $(DIST)/"
+RELEASE_DIR := release-$(VERSION)
+
+release: clean test build-server zip-win32 zip-win64
+	mkdir -p "$(RELEASE_DIR)"
+	cp "$(SERVER_BUILD_DIR)/server/scrcpy-server" \
+		"$(RELEASE_DIR)/scrcpy-server-$(VERSION)"
+	cp "$(DIST)/$(WIN32_TARGET)" "$(RELEASE_DIR)"
+	cp "$(DIST)/$(WIN64_TARGET)" "$(RELEASE_DIR)"
+	cd "$(RELEASE_DIR)" && \
+		sha256sum "scrcpy-server-$(VERSION)" \
+			"scrcpy-win32-$(VERSION).zip" \
+			"scrcpy-win64-$(VERSION).zip" > SHA256SUMS.txt
+	@echo "Release generated in $(RELEASE_DIR)/"
 
 clean:
 	$(GRADLE) clean
-	rm -rf "$(SERVER_BUILD_DIR)" "$(WIN32_BUILD_DIR)" "$(WIN64_BUILD_DIR)" \
-		   "$(DIST)"
+	rm -rf "$(DIST)" "$(TEST_BUILD_DIR)" "$(SERVER_BUILD_DIR)" \
+		"$(WIN32_BUILD_DIR)" "$(WIN64_BUILD_DIR)"
+
+test:
+	[ -d "$(TEST_BUILD_DIR)" ] || ( mkdir "$(TEST_BUILD_DIR)" && \
+		meson "$(TEST_BUILD_DIR)" -Db_sanitize=address )
+	ninja -C "$(TEST_BUILD_DIR)"
+	$(GRADLE) -p server check
 
 build-server:
 	[ -d "$(SERVER_BUILD_DIR)" ] || ( mkdir "$(SERVER_BUILD_DIR)" && \
-		meson "$(SERVER_BUILD_DIR)" \
-			--buildtype release -Dcompile_app=false )
-		ninja -C "$(SERVER_BUILD_DIR)"
+		meson "$(SERVER_BUILD_DIR)" --buildtype release -Dcompile_app=false )
+	ninja -C "$(SERVER_BUILD_DIR)"
 
 prepare-deps-win32:
 	-$(MAKE) -C prebuilt-deps prepare-win32
@@ -76,6 +94,7 @@ dist-win32: build-server build-win32
 	cp "$(WIN32_BUILD_DIR)"/app/scrcpy.exe "$(DIST)/$(WIN32_TARGET_DIR)/"
 	cp data/scrcpy-console.bat "$(DIST)/$(WIN32_TARGET_DIR)"
 	cp data/scrcpy-noconsole.vbs "$(DIST)/$(WIN32_TARGET_DIR)"
+	cp data/icon.png "$(DIST)/$(WIN32_TARGET_DIR)"
 	cp prebuilt-deps/ffmpeg-4.3.1-win32-shared/bin/avutil-56.dll "$(DIST)/$(WIN32_TARGET_DIR)/"
 	cp prebuilt-deps/ffmpeg-4.3.1-win32-shared/bin/avcodec-58.dll "$(DIST)/$(WIN32_TARGET_DIR)/"
 	cp prebuilt-deps/ffmpeg-4.3.1-win32-shared/bin/avformat-58.dll "$(DIST)/$(WIN32_TARGET_DIR)/"
@@ -92,6 +111,7 @@ dist-win64: build-server build-win64
 	cp "$(WIN64_BUILD_DIR)"/app/scrcpy.exe "$(DIST)/$(WIN64_TARGET_DIR)/"
 	cp data/scrcpy-console.bat "$(DIST)/$(WIN64_TARGET_DIR)"
 	cp data/scrcpy-noconsole.vbs "$(DIST)/$(WIN64_TARGET_DIR)"
+	cp data/icon.png "$(DIST)/$(WIN64_TARGET_DIR)"
 	cp prebuilt-deps/ffmpeg-4.3.1-win64-shared/bin/avutil-56.dll "$(DIST)/$(WIN64_TARGET_DIR)/"
 	cp prebuilt-deps/ffmpeg-4.3.1-win64-shared/bin/avcodec-58.dll "$(DIST)/$(WIN64_TARGET_DIR)/"
 	cp prebuilt-deps/ffmpeg-4.3.1-win64-shared/bin/avformat-58.dll "$(DIST)/$(WIN64_TARGET_DIR)/"
@@ -109,7 +129,3 @@ zip-win32: dist-win32
 zip-win64: dist-win64
 	cd "$(DIST)/$(WIN64_TARGET_DIR)"; \
 		zip -r "../$(WIN64_TARGET)" .
-
-sums:
-	cd "$(DIST)"; \
-		sha256sum *.zip > SHA256SUMS.txt
diff --git a/release.sh b/release.sh
index 4c5afbf138..a824e95898 100755
--- a/release.sh
+++ b/release.sh
@@ -1,44 +1,2 @@
 #!/bin/bash
-set -e
-
-# test locally
-TESTDIR=build_test
-rm -rf "$TESTDIR"
-# run client tests with ASAN enabled
-meson "$TESTDIR" -Db_sanitize=address
-ninja -C"$TESTDIR" test
-
-# test server
-GRADLE=${GRADLE:-./gradlew}
-$GRADLE -p server check
-
-BUILDDIR=build_release
-rm -rf "$BUILDDIR"
-meson "$BUILDDIR" --buildtype release --strip -Db_lto=true
-cd "$BUILDDIR"
-ninja
-cd -
-
-# build Windows releases
-make -f Makefile.CrossWindows
-
-# the generated server must be the same everywhere
-cmp "$BUILDDIR/server/scrcpy-server" dist/scrcpy-win32/scrcpy-server
-cmp "$BUILDDIR/server/scrcpy-server" dist/scrcpy-win64/scrcpy-server
-
-# get version name
-TAG=$(git describe --tags --always)
-
-# create release directory
-mkdir -p "release-$TAG"
-cp "$BUILDDIR/server/scrcpy-server" "release-$TAG/scrcpy-server-$TAG"
-cp "dist/scrcpy-win32-$TAG.zip" "release-$TAG/"
-cp "dist/scrcpy-win64-$TAG.zip" "release-$TAG/"
-
-# generate checksums
-cd "release-$TAG"
-sha256sum "scrcpy-server-$TAG" \
-          "scrcpy-win32-$TAG.zip" \
-          "scrcpy-win64-$TAG.zip" > SHA256SUMS.txt
-
-echo "Release generated in release-$TAG/"
+make -f release.make
diff --git a/run b/run
index 628c5c7ea6..fda3ea57a1 100755
--- a/run
+++ b/run
@@ -20,4 +20,6 @@ then
     exit 1
 fi
 
-SCRCPY_SERVER_PATH="$BUILDDIR/server/scrcpy-server" "$BUILDDIR/app/scrcpy" "$@"
+SCRCPY_ICON_PATH="data/icon.png" \
+SCRCPY_SERVER_PATH="$BUILDDIR/server/scrcpy-server" \
+"$BUILDDIR/app/scrcpy" "$@"