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Problem statement
Michelle Hertzfeld edited this page Jan 11, 2016
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January 2016:
The USEITI website was intended to meet these goals:
- increase transparency and dialogue about the U.S. natural resource revenues system
- increase trust and dialogue between natural resource sectors (industry, civil society and government)
- meet the requirements of the international EITI standard in a modern (read: online) way
We have observed that the USEITI website isn’t:
- engaging audiences, and therefore is not inspiring dialogue
which is causing these adverse effects:
- our project is at risk of being irrelevant (not reaching target audiences)
measurable criteria for success:
- website views increase
- our site becomes a generally-accepted source of information on this sector
- congressional staffers call us or use our site’s information on this sector
- both civil society and industry use our site
From March 2015: For more on the problem statement update, see our January 2016 research summary
The USEITI website was intended to meet these goals:
- increase transparency and dialogue about the U.S. natural resource revenues system
- increase trust and dialogue between natural resource sectors (industry, civil society and government)
- meet the requirements of the international EITI standard in a modern (read: online) way
We have observed that the USEITI website isn’t:
- meeting the contextual requirements of the international EITI standard
- explaining the relationship of EITI/USEITI, stakeholders, extractive revenues (leading to a ‘...this is cool, but what is it?’)
- engaging audiences, and therefore is not inspiring dialogue
which is causing these adverse effects:
- our project is at risk of being irrelevant (not reaching target audiences)
- USEITI may revert to a paper EITI Report if EITI requirements cannot be met online
measurable criteria for success:
- USEITI 2015 Report is delivered as a wholly online experience with only a short executive summary PDF
- website views increase
- our site becomes a generally-accepted source of information on this sector
- congressional staffers call us or use our site’s information on this sector
- both civil society and industry use our site
- Problem statement
- Product vision
- User scenarios
- What we're not trying to do
- Product risks
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- Joining the team
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