diff --git a/Makefile b/Makefile
index f551f2aa..03bc109c 100644
--- a/Makefile
+++ b/Makefile
@@ -2,11 +2,12 @@
 .DEFAULT_GOAL := bootstrap
 
 %:
-	@[ -z $$TERM ] || tput setaf 1  # red
-	@echo 2>1 warning: calling '`make`' is being deprecated in this repo, you should use '`invoke` (https://pyinvoke.org)' instead.
-	@[ -z $$TERM ] || tput setaf 9  # default
+	-@[ -z "$$TERM" ] || tput setaf 1  # red
+	@>&2 echo warning: calling '`make`' is being deprecated in this repo, you should use '`invoke` (https://pyinvoke.org)' instead.
+	-@[ -z "$$TERM" ] || tput setaf 9  # default
 	@# pass goals to '`invoke`'
 	invoke $(or $(MAKECMDGOALS), $@)
+	@exit
 
 help:
 	invoke --list
@@ -15,6 +16,6 @@ help:
 bootstrap:
 	pip install digitalmarketplace-developer-tools
 	@echo done
-	@[ -z $$TERM ] || tput setaf 2  # green
-	@echo 2>1 dmdevtools has been installed globally, run developer tasks with '`invoke`'
-	@[ -z $$TERM ] || tput setaf 9  # default
+	-@[ -z "$$TERM" ] || tput setaf 2  # green
+	@>&2 echo dmdevtools has been installed globally, run developer tasks with '`invoke`'
+	-@[ -z "$$TERM" ] || tput setaf 9  # default