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--- a/README.md
+++ b/README.md
@@ -1,8 +1,13 @@
 # SSVC
-Stakeholder-Specific Vulnerability Categorization
+
+The Stakeholder-specific Vulnerability Categorization (SSVC) is a system for prioritizing actions during vulnerability management.
+SSVC aims to avoid one-size-fits-all solutions in favor of a modular decision-making system with clearly defined and tested parts that vulnerability managers can select and use as appropriate to their context.
 
 # What's here
 
+SSVC is mostly conceptual tools for vulnerability management.
+These conceptual tools (how to make decisions, what should go into a decision, how to document and communicate decisions clearly, etc.) are described here.
+
 `doc/*`
 
 Draft and final versions of reports. See [`doc/README.md`](doc/README.md) for
@@ -10,14 +15,17 @@ more info.
 
 `doc/pdfs/*.pdf`
 
-Final versions of both reports referenced below can be found in this directory.
+Static versions of issued reports are stored in this directory.
 
 `data/*.csv`
 
-Also included in  are the two lookup tables as csv files which `ssvc.py`
-reads in. These are just one row per possible path through the trees as
-described in the paper. Changing the "outcome" column in this table will
-change what the module above recommends.
+The data folder contains detailed data files that define suggested prioritization results based on each combination of information on a vulnerability work item.
+Also included in data are the lookup tables as csv files which `ssvc.py`
+reads in.
+These files define one row per possible path through the trees as
+described in the paper.
+The tools in the `src` folder provide an interface to work with these data files.
+Customizing the "outcome" column in this csv is the primary recommended way that stakehodlers might adapt SSVC to their environment.
 
 
 `src/ssvc.py`
@@ -34,6 +42,19 @@ but it worked well enough for what was needed at the time.
 Directory with SSVC calculator using D3 graph.
 See [`ssvc-calc/README.md`](ssvc-calc/README.md) for more info.
 
+## Citing SSVC
+
+To reference SSVC in an academic publication, please refer to the version presented at the 2020 Workshop on Economics of Information Security (WEIS):
+
+@inproceedings{spring2020ssvc,  
+  title={Prioritizing vulnerability response: {A} stakeholder-specific vulnerability categorization},  
+  author={Jonathan M Spring and Eric Hatleback and Allen D. Householder and Art Manion and Deana Shick},  
+  address={Brussels, Belgium},  
+  year={2020},  
+  month = dec,  
+  booktitle = {Workshop on the Economics of Information Security}  
+}
+
 ## References
 
 1. Spring, J., Hatleback, E., Householder, A., Manion, A., and Shick, D. "Prioritizing Vulnerability Response: A Stakeholder-Specific Vulnerability Categorization." White Paper, Software Engineering Institute, Carnegie Mellon University (2019). https://resources.sei.cmu.edu/library/asset-view.cfm?assetid=636379