diff --git a/sdk/servicebus/service-bus/src/core/batchingReceiver.ts b/sdk/servicebus/service-bus/src/core/batchingReceiver.ts
index 20934458400b..c9b28011a4f8 100644
--- a/sdk/servicebus/service-bus/src/core/batchingReceiver.ts
+++ b/sdk/servicebus/service-bus/src/core/batchingReceiver.ts
@@ -306,7 +306,7 @@ export class BatchingReceiverLite {
         "BatchingReceiverLite.process",
         args,
         () => messages,
-        toProcessingSpanOptions(messages, this, this._connectionContext.config)
+        toProcessingSpanOptions(messages, this, this._connectionContext.config, "process")
       );
     } finally {
       this._closeHandler = undefined;
diff --git a/sdk/servicebus/service-bus/src/core/streamingReceiver.ts b/sdk/servicebus/service-bus/src/core/streamingReceiver.ts
index 9affb6cc0112..4f22a6b68e64 100644
--- a/sdk/servicebus/service-bus/src/core/streamingReceiver.ts
+++ b/sdk/servicebus/service-bus/src/core/streamingReceiver.ts
@@ -503,7 +503,7 @@ export class StreamingReceiver extends MessageReceiver {
             "StreamReceiver.process",
             operationOptions ?? {},
             () => userHandlers.processMessage(message),
-            toProcessingSpanOptions(message, this, this._context.config)
+            toProcessingSpanOptions(message, this, this._context.config, "process")
           );
         } catch (err: any) {
           this._messageHandlers().processError({
diff --git a/sdk/servicebus/service-bus/src/diagnostics/instrumentServiceBusMessage.ts b/sdk/servicebus/service-bus/src/diagnostics/instrumentServiceBusMessage.ts
index 17ff620215cd..4c82bbec26a5 100644
--- a/sdk/servicebus/service-bus/src/diagnostics/instrumentServiceBusMessage.ts
+++ b/sdk/servicebus/service-bus/src/diagnostics/instrumentServiceBusMessage.ts
@@ -6,7 +6,7 @@ import { ConnectionContext } from "../connectionContext";
 import { OperationOptionsBase } from "../modelsToBeSharedWithEventHubs";
 import { ServiceBusReceiver } from "../receivers/receiver";
 import { ServiceBusMessage, ServiceBusReceivedMessage } from "../serviceBusMessage";
-import { toSpanOptions, tracingClient } from "./tracing";
+import { MessagingOperationNames, toSpanOptions, tracingClient } from "./tracing";
 
 /**
  * @internal
@@ -33,7 +33,8 @@ export function instrumentMessage<T extends InstrumentableMessage>(
   message: T,
   options: OperationOptionsBase,
   entityPath: string,
-  host: string
+  host: string,
+  operation: MessagingOperationNames
 ): {
   /**
    * If instrumentation was done, a copy of the message with
@@ -60,7 +61,7 @@ export function instrumentMessage<T extends InstrumentableMessage>(
   const { span: messageSpan, updatedOptions } = tracingClient.startSpan(
     "message",
     options,
-    toSpanOptions({ entityPath, host }, "producer")
+    toSpanOptions({ entityPath, host }, operation, "producer")
   );
 
   try {
@@ -136,7 +137,8 @@ function* getReceivedMessages(
 export function toProcessingSpanOptions(
   receivedMessages: ServiceBusReceivedMessage | ServiceBusReceivedMessage[],
   receiver: Pick<ServiceBusReceiver, "entityPath">,
-  connectionConfig: Pick<ConnectionContext["config"], "host">
+  connectionConfig: Pick<ConnectionContext["config"], "host">,
+  operation: MessagingOperationNames
 ): TracingSpanOptions {
   const spanLinks: TracingSpanLink[] = [];
   for (const receivedMessage of getReceivedMessages(receivedMessages)) {
@@ -153,6 +155,6 @@ export function toProcessingSpanOptions(
   return {
     spanLinks,
     spanKind: "consumer",
-    ...toSpanOptions({ host: connectionConfig.host, entityPath: receiver.entityPath }),
+    ...toSpanOptions({ host: connectionConfig.host, entityPath: receiver.entityPath }, operation),
   };
 }
diff --git a/sdk/servicebus/service-bus/src/diagnostics/tracing.ts b/sdk/servicebus/service-bus/src/diagnostics/tracing.ts
index e13582e14b1b..c19efc5e1690 100644
--- a/sdk/servicebus/service-bus/src/diagnostics/tracing.ts
+++ b/sdk/servicebus/service-bus/src/diagnostics/tracing.ts
@@ -5,6 +5,11 @@ import { createTracingClient, TracingSpanOptions, TracingSpanKind } from "@azure
 import { ConnectionConfig } from "@azure/core-amqp";
 import { packageJsonInfo } from "../util/constants";
 
+/**
+ * The names of the operations that can be instrumented.
+ */
+export type MessagingOperationNames = "publish" | "receive" | "process" | "settle";
+
 /**
  * The {@link TracingClient} that is used to add tracing spans.
  */
@@ -22,12 +27,20 @@ export const tracingClient = createTracingClient({
  */
 export function toSpanOptions(
   serviceBusConfig: Pick<ConnectionConfig, "host"> & { entityPath: string },
+  operation: MessagingOperationNames,
   spanKind?: TracingSpanKind
 ): TracingSpanOptions {
+  const propertyName =
+    operation === "process" || operation === "receive"
+      ? "messaging.source.name"
+      : "messaging.destination.name";
+
   const spanOptions: TracingSpanOptions = {
     spanAttributes: {
-      "message_bus.destination": serviceBusConfig.entityPath,
-      "peer.address": serviceBusConfig.host,
+      "messaging.system": "servicebus",
+      [propertyName]: serviceBusConfig.entityPath,
+      "messaging.operation": operation,
+      "net.peer.name": serviceBusConfig.host,
     },
   };
   if (spanKind) {
diff --git a/sdk/servicebus/service-bus/src/receivers/receiver.ts b/sdk/servicebus/service-bus/src/receivers/receiver.ts
index c3445d47775f..92ea5dd62b64 100644
--- a/sdk/servicebus/service-bus/src/receivers/receiver.ts
+++ b/sdk/servicebus/service-bus/src/receivers/receiver.ts
@@ -633,6 +633,7 @@ export class ServiceBusReceiverImpl implements ServiceBusReceiver {
         spanLinks,
         ...toSpanOptions(
           { entityPath: this.entityPath, host: this._context.config.host },
+          "receive",
           "client"
         ),
       }
diff --git a/sdk/servicebus/service-bus/src/receivers/receiverCommon.ts b/sdk/servicebus/service-bus/src/receivers/receiverCommon.ts
index ded6113e11e6..2e62ccd3e762 100644
--- a/sdk/servicebus/service-bus/src/receivers/receiverCommon.ts
+++ b/sdk/servicebus/service-bus/src/receivers/receiverCommon.ts
@@ -108,7 +108,7 @@ export function completeMessage(
       }),
     {
       spanLinks,
-      ...toSpanOptions({ entityPath, host: context.config.host }, "client"),
+      ...toSpanOptions({ entityPath, host: context.config.host }, "settle", "client"),
     }
   );
 }
@@ -141,7 +141,7 @@ export function abandonMessage(
       }),
     {
       spanLinks,
-      ...toSpanOptions({ entityPath, host: context.config.host }, "client"),
+      ...toSpanOptions({ entityPath, host: context.config.host }, "settle", "client"),
     }
   );
 }
@@ -174,7 +174,7 @@ export function deferMessage(
       }),
     {
       spanLinks,
-      ...toSpanOptions({ entityPath, host: context.config.host }, "client"),
+      ...toSpanOptions({ entityPath, host: context.config.host }, "settle", "client"),
     }
   );
 }
@@ -229,7 +229,7 @@ export function deadLetterMessage(
       ),
     {
       spanLinks,
-      ...toSpanOptions({ entityPath, host: context.config.host }, "client"),
+      ...toSpanOptions({ entityPath, host: context.config.host }, "settle", "client"),
     }
   );
 }
diff --git a/sdk/servicebus/service-bus/src/receivers/sessionReceiver.ts b/sdk/servicebus/service-bus/src/receivers/sessionReceiver.ts
index b8ad45933ed5..52205127a846 100644
--- a/sdk/servicebus/service-bus/src/receivers/sessionReceiver.ts
+++ b/sdk/servicebus/service-bus/src/receivers/sessionReceiver.ts
@@ -467,7 +467,7 @@ export class ServiceBusSessionReceiverImpl implements ServiceBusSessionReceiver
           "SessionReceiver.process",
           options ?? {},
           () => handlers.processMessage(message),
-          toProcessingSpanOptions(message, this, this._context.config)
+          toProcessingSpanOptions(message, this, this._context.config, "process")
         );
       },
       processError,
diff --git a/sdk/servicebus/service-bus/src/sender.ts b/sdk/servicebus/service-bus/src/sender.ts
index 6d8129e216ae..30eda083280b 100644
--- a/sdk/servicebus/service-bus/src/sender.ts
+++ b/sdk/servicebus/service-bus/src/sender.ts
@@ -219,7 +219,8 @@ export class ServiceBusSenderImpl implements ServiceBusSender {
         originalMessage,
         options ?? {},
         this.entityPath,
-        this._context.config.host
+        this._context.config.host,
+        "publish"
       );
       const spanLinks: TracingSpanLink[] = spanContext ? [{ tracingContext: spanContext }] : [];
       return tracingClient.withSpan(
@@ -230,6 +231,7 @@ export class ServiceBusSenderImpl implements ServiceBusSender {
           spanLinks,
           ...toSpanOptions(
             { entityPath: this.entityPath, host: this._context.config.host },
+            "publish",
             "client"
           ),
         }
@@ -269,6 +271,7 @@ export class ServiceBusSenderImpl implements ServiceBusSender {
         spanLinks,
         ...toSpanOptions(
           { entityPath: this.entityPath, host: this._context.config.host },
+          "publish",
           "client"
         ),
       }
diff --git a/sdk/servicebus/service-bus/src/serviceBusMessageBatch.ts b/sdk/servicebus/service-bus/src/serviceBusMessageBatch.ts
index 23f62d0d1249..df0b64140153 100644
--- a/sdk/servicebus/service-bus/src/serviceBusMessageBatch.ts
+++ b/sdk/servicebus/service-bus/src/serviceBusMessageBatch.ts
@@ -244,7 +244,8 @@ export class ServiceBusMessageBatchImpl implements ServiceBusMessageBatch {
       originalMessage,
       options,
       this._context.config.entityPath!,
-      this._context.config.host
+      this._context.config.host,
+      "publish"
     );
 
     // Convert ServiceBusMessage to AmqpMessage.
diff --git a/sdk/servicebus/service-bus/test/internal/unit/tracing.spec.ts b/sdk/servicebus/service-bus/test/internal/unit/tracing.spec.ts
index 7ab70fa952d8..0e0628c621a4 100644
--- a/sdk/servicebus/service-bus/test/internal/unit/tracing.spec.ts
+++ b/sdk/servicebus/service-bus/test/internal/unit/tracing.spec.ts
@@ -21,10 +21,12 @@ import { ServiceBusReceivedMessage } from "../../../src/serviceBusMessage";
 describe("tracing", () => {
   describe("#getAdditionalSpanOptions", () => {
     it("returns the initial set of attributes", () => {
-      assert.deepEqual(toSpanOptions({ entityPath: "testPath", host: "testHost" }), {
+      assert.deepEqual(toSpanOptions({ entityPath: "testPath", host: "testHost" }, "receive"), {
         spanAttributes: {
-          "message_bus.destination": "testPath",
-          "peer.address": "testHost",
+          "messaging.operation": "receive",
+          "messaging.source.name": "testPath",
+          "messaging.system": "servicebus",
+          "net.peer.name": "testHost",
         },
       });
     });
@@ -32,7 +34,7 @@ describe("tracing", () => {
     it("sets the spanKind if provided", () => {
       const expectedSpanKind = "client";
       assert.equal(
-        toSpanOptions({ entityPath: "", host: "" }, expectedSpanKind).spanKind,
+        toSpanOptions({ entityPath: "", host: "" }, "receive", expectedSpanKind).spanKind,
         expectedSpanKind
       );
     });
@@ -55,7 +57,8 @@ describe("tracing", () => {
         instrumentedMessage,
         {},
         "testPath",
-        "testHost"
+        "testHost",
+        "receive"
       );
       assert.notExists(spanContext);
       assert.equal(message.applicationProperties?.[TRACEPARENT_PROPERTY], "exists");
@@ -75,7 +78,8 @@ describe("tracing", () => {
         { body: "", applicationProperties: undefined },
         {},
         "testPath",
-        "testHost"
+        "testHost",
+        "receive"
       );
       assert.notExists(spanContext); // was not instrumented
       assert.notExists(message.applicationProperties?.[TRACEPARENT_PROPERTY]);
@@ -100,7 +104,8 @@ describe("tracing", () => {
           { body: "test", applicationProperties: undefined },
           {},
           "testPath",
-          "testHost"
+          "testHost",
+          "receive"
         );
 
         assert.equal(
@@ -119,12 +124,15 @@ describe("tracing", () => {
           },
           {
             host: "testHost",
-          }
+          },
+          "receive"
         );
         assert.equal(processingSpanOptions.spanKind, "consumer");
         assert.deepEqual(processingSpanOptions.spanAttributes, {
-          "message_bus.destination": "testPath",
-          "peer.address": "testHost",
+          "messaging.operation": "receive",
+          "messaging.source.name": "testPath",
+          "messaging.system": "servicebus",
+          "net.peer.name": "testHost",
         });
       });
 
@@ -153,7 +161,8 @@ describe("tracing", () => {
           },
           {
             host: "testHost",
-          }
+          },
+          "receive"
         );
 
         assert.lengthOf(processingSpanOptions.spanLinks!, 1);
@@ -172,7 +181,13 @@ describe("tracing", () => {
         },
       };
 
-      const { message, spanContext } = instrumentMessage(alreadyInstrumentedMessage, {}, "", "");
+      const { message, spanContext } = instrumentMessage(
+        alreadyInstrumentedMessage,
+        {},
+        "",
+        "",
+        "receive"
+      );
 
       assert.equal(
         message,