From 7c0584a7c0fa0a07b2841bc4989c9c5aa13e85b9 Mon Sep 17 00:00:00 2001
From: Jason Wells <30323598+v-jaswel@users.noreply.github.com>
Date: Tue, 21 Jul 2020 16:29:00 -0700
Subject: [PATCH] Update README.md

---
 Search/BingEntitySearch/README.md | 4 ++--
 1 file changed, 2 insertions(+), 2 deletions(-)

diff --git a/Search/BingEntitySearch/README.md b/Search/BingEntitySearch/README.md
index 871798b..48470c3 100644
--- a/Search/BingEntitySearch/README.md
+++ b/Search/BingEntitySearch/README.md
@@ -22,7 +22,7 @@ This project framework provides examples for the **Bing Entity Search SDK** for
 
 ### Prerequisites
 
-- A cognitive services API key with which to authenticate the SDK's calls. [Sign up here](https://azure.microsoft.com/en-us/services/cognitive-services/directory/) by navigating to the **Search** services and acquiring a Bing Entity Search API key. You can get a trial key for **free** which will expire after 30 days.
+- A cognitive services API key with which to authenticate the SDK's calls. [Create a new Azure account, and try Cognitive Services for free.](https://azure.microsoft.com/free/cognitive-services/)
 - Maven
 
 ### Quickstart
@@ -40,7 +40,7 @@ To get these samples running locally, simply get the pre-requisites above, then:
 [Bing Entity Search Documentation](https://docs.microsoft.com/en-us/azure/cognitive-services/bing-entities-search/)
 [http://azure.com/java](http://azure.com/java)
 
-If you don't have a Microsoft Azure subscription you can get a FREE trial account [here](http://go.microsoft.com/fwlink/?LinkId=330212)
+If you don't have a Microsoft Azure subscription you can visit [the Microsoft Cognitive Services Web site](https://azure.microsoft.com/free/cognitive-services/), create a new Azure account, and try Cognitive Services for free.
 
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