diff --git a/package.json b/package.json
index 223a858c4..0fb057480 100644
--- a/package.json
+++ b/package.json
@@ -6,7 +6,7 @@
     "email": "support@simplenote.com"
   },
   "productName": "Simplenote",
-  "version": "1.9.1",
+  "version": "1.10.0-beta1",
   "main": "desktop/index.js",
   "license": "GPL-2.0",
   "homepage": "https://simplenote.com",