diff --git a/projects/plugins/jetpack/modules/stats/class-jetpack-stats-upgrade-nudges.php b/projects/plugins/jetpack/modules/stats/class-jetpack-stats-upgrade-nudges.php
index 3c87b571c7455..a26625b0df0b5 100644
--- a/projects/plugins/jetpack/modules/stats/class-jetpack-stats-upgrade-nudges.php
+++ b/projects/plugins/jetpack/modules/stats/class-jetpack-stats-upgrade-nudges.php
@@ -500,7 +500,7 @@ private static function get_boost_output( $print = true ) {
 		}
 		if ( $print ) {
 			$learn_link = self::get_upgrade_link( 'stats-nudges-boost-learn' );
-			$text       = __( 'Improve your site‘s performance and SEO in a few clicks with the free Jetpack Boost plugin.', 'jetpack' );
+			$text       = __( 'Improve your site\'s performance and SEO in a few clicks with the free Jetpack Boost plugin.', 'jetpack' );
 			self::print_item( __( 'Boost', 'jetpack' ), $text, 'product-jetpack-boost.svg', $link, 'boost', $learn_link, false, $label );
 		}
 		return true;