diff --git a/.github/workflows/release.yml b/.github/workflows/release.yml
new file mode 100644
index 00000000..b0c8c5aa
--- /dev/null
+++ b/.github/workflows/release.yml
@@ -0,0 +1,29 @@
+name: Generate Semantic Release
+on:
+  push:
+    branches:
+      - main
+jobs:
+  release:
+    name: Release
+    runs-on: ubuntu-latest
+    steps:
+      - name: Checkout Repository
+        uses: actions/checkout@v2
+        with:
+          fetch-depth: 0
+      - name: Setup Node.js v14
+        uses: actions/setup-node@v2
+        with:
+          node-version: 14
+      - name: Setup dependencies
+        run: |
+          npm install @semantic-release/git @semantic-release/exec --no-save
+      - name: Create Release
+        env:
+          GITHUB_TOKEN: ${{ secrets.GITHUB_TOKEN }}
+          GIT_AUTHOR_NAME: "Frappe PR Bot"
+          GIT_AUTHOR_EMAIL: "developers@frappe.io"
+          GIT_COMMITTER_NAME: "Frappe PR Bot"
+          GIT_COMMITTER_EMAIL: "developers@frappe.io"
+        run: npx semantic-release
diff --git a/.releaserc b/.releaserc
new file mode 100644
index 00000000..8ee06582
--- /dev/null
+++ b/.releaserc
@@ -0,0 +1,24 @@
+{
+	"branches": ["main"],
+	"plugins": [
+		"@semantic-release/commit-analyzer", {
+			"preset": "angular",
+			"releaseRules": [
+				{"breaking": true, "release": false}
+			]
+		},
+		"@semantic-release/release-notes-generator",
+		[
+			"@semantic-release/exec", {
+				"prepareCmd": 'sed -ir "s/[0-9]*\.[0-9]*\.[0-9]*/${nextRelease.version}/" ecommerce_integrations/__init__.py'
+			}
+		],
+		[
+			"@semantic-release/git", {
+				"assets": ["ecommerce_integrations/__init__.py"],
+				"message": "chore(release): Bumped to Version ${nextRelease.version}\n\n${nextRelease.notes}"
+			}
+		],
+		"@semantic-release/github"
+	]
+}