diff --git a/buddhi/lib/amp/toolkit/3scale/helper.rb b/buddhi/lib/amp/toolkit/3scale/helper.rb
index 377f830..defe249 100644
--- a/buddhi/lib/amp/toolkit/3scale/helper.rb
+++ b/buddhi/lib/amp/toolkit/3scale/helper.rb
@@ -241,6 +241,17 @@ def self.create_backend_method(client, backend)
           method_obj
         end
 
+        def self.update_private_endpoint(client, service, endpoint)
+          proxy = { api_backend: endpoint }
+          new_proxy_attrs = client.update_proxy service.fetch('id'), proxy
+
+          if (errors = new_proxy_attrs['errors'])
+            raise "Service proxy not updated: #{errors}"
+          end
+
+          new_proxy_attrs
+        end
+
         # wait tries a block of code until it returns true, or the timeout is reached.
         # timeout give an upper limit to the amount of time this method will run
         # Some intervals may be missed if the block takes too long or the time window is too short.
diff --git a/buddhi/lib/amp/toolkit/buddhi/profiles/backend.rb b/buddhi/lib/amp/toolkit/buddhi/profiles/backend.rb
index d1b73a2..60ab40f 100644
--- a/buddhi/lib/amp/toolkit/buddhi/profiles/backend.rb
+++ b/buddhi/lib/amp/toolkit/buddhi/profiles/backend.rb
@@ -10,10 +10,15 @@ def call(client, endpoint:, **_options)
             ThreeScale::Helper.create_application(client, plan, account)
             ThreeScale::Helper.create_application_plan_limit(client, service, plan)
             ThreeScale::Helper.delete_mapping_rules(client, service)
-            backend = ThreeScale::Helper.create_backend(client, endpoint)
-            backend_method = ThreeScale::Helper.create_backend_method(client, backend)
-            ThreeScale::Helper.create_backend_mapping_rule(client, backend, backend_method, '/pets')
-            ThreeScale::Helper.create_backend_usage(client, service, backend, '/')
+            begin
+              backend = ThreeScale::Helper.create_backend(client, endpoint)
+              backend_method = ThreeScale::Helper.create_backend_method(client, backend)
+              ThreeScale::Helper.create_backend_mapping_rule(client, backend, backend_method, '/pets')
+              ThreeScale::Helper.create_backend_usage(client, service, backend, '/')
+            rescue ::ThreeScale::API::HttpClient::ForbiddenError
+              raise 'Provider account does not support backend profile. ' \
+                      'Upgrade account to API as Product model or choose another profile.'
+            end
             ThreeScale::Helper.bump_proxy_conf(client, service)
             ThreeScale::Helper.promote_proxy_conf(client, service)
             return service.fetch('id')
diff --git a/buddhi/lib/amp/toolkit/buddhi/profiles/simple.rb b/buddhi/lib/amp/toolkit/buddhi/profiles/simple.rb
index b3ef31c..f21d137 100644
--- a/buddhi/lib/amp/toolkit/buddhi/profiles/simple.rb
+++ b/buddhi/lib/amp/toolkit/buddhi/profiles/simple.rb
@@ -11,8 +11,13 @@ def call(client, endpoint:, **_options)
             ThreeScale::Helper.create_mapping_rule(client, service, '/pets')
             account = ThreeScale::Helper.account(client)
             ThreeScale::Helper.create_application(client, plan, account)
-            backend = ThreeScale::Helper.create_backend(client, endpoint)
-            ThreeScale::Helper.create_backend_usage(client, service, backend, '/')
+            begin
+              backend = ThreeScale::Helper.create_backend(client, endpoint)
+              ThreeScale::Helper.create_backend_usage(client, service, backend, '/')
+            rescue ::ThreeScale::API::HttpClient::ForbiddenError
+              # 3scale Backends not supported
+              ThreeScale::Helper.update_private_endpoint(client, service, endpoint)
+            end
             ThreeScale::Helper.bump_proxy_conf(client, service)
             ThreeScale::Helper.promote_proxy_conf(client, service)
             return service.fetch('id')